Títulos em Negócios e Carreiras

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

O Brasil está entre os 10 maiores mercados de vestuário e acessórios do planeta. E se você atua nesse ramo ou está pensando em entrar para esse segmento trilionário, prepare-se para ganhar o jogo! Escrito de forma objetiva e totalmente construído em cima do conhecimento prático, Compre bem para vender [muito] bem já entrega o segredo logo no título. Mas não para por aí.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

"Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier.

From the bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing the power of money to live a happier life Most of us don’t know how to spend money. We chase things that impress others but leave us cold. Or we save endlessly, afraid to spend on what would actually...

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

This audiobook is a summary of the advice I’ve given to software engineers over the years–and then some more. This audiobook follows the structure of a “typical” career path for a software engineer, from starting out as a fresh-faced software developer, through being a role model senior/lead, all the way to the staff/principle/distinguished level. It summarizes what I’ve learned as a developer and how I’ve approached coaching engineers at different stages of their careers.

Inovar é uma habilidade exclusiva de poucos ou um processo acessível a todos? Em A Arte da Inovação, são desafiados conceitos tradicionais, mostrando que a inovação não é sobre inventar algo totalmente novo, mas sim enxergar o que já existe por perspectivas diferentes. Com uma abordagem instigante, o livro desconstrói mitos ao redor da criatividade, revelando que inovar é mais sobre constância, exploração e adaptação do que sobre genialidade inata ou pura sorte.

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life delves deeply into effective goal setting practices for both personal growth and corporate excellence, empowering individuals across all ages to pursue their ambitions with a newfound sense of confidence and mastery. Listeners of this book will gain a nuanced understanding of the little-known science of goal setting, with practical tools and unique worksheets to use on their goal-achieving journey.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

TODOS SOMOS VENDEDORES! Você pode não saber vender ou até não se achar vendedor. Mas, em algum momento, você já foi um. Vender deixou de ser a troca de produtos ou serviços por dinheiro e tornou-se encantamento, conquista, fidelização e alinhamento de interesses. Mais valioso do que ter estoque é criar uma marca e ser o protocolo de solução para seu público-alvo. No entanto, como fazer isso

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.

O EMPREENDEDOR É QUEM DEVE ESCOLHER SEU INVESTIDOR, NÃO O CONTRÁRIO. Mesmo para quem tem experiência em gerir o próprio negócio, captar recursos e conquistar novos investidores pode ser um quebra-cabeças sem fim. Por isso, João Kepler, premiado investidor e empresário, lhe explicará aqui tudo o que é necessário para conseguir dinheiro para a sua empresa, superar os obstáculos e obter boas parcerias. "Este livro vai ajudar muito na preparação dos empreendedores, ensinando o que precisam fazer para conquistar investidores.

Influenciar tem a ver com fazer as pessoas mudarem de direção. Para isso, é preciso possibilitar que criem as melhores versões de si mesmas durante suas trajetórias, para que sejam autênticas, responsáveis, verdadeiras e estejam alinhadas com os seus propósitos. Em Manual da influência, Alex Monteiro, o empreendedor desconhecido mais famoso do Brasil, reúne uma série de princípios que, se aplicados corretamente, vão te garantir um grande poder de persuasão.

THE INSTANT NEW YORK TIMES BESTSELLER From communication expert Jefferson Fisher, the definitive book on making your next conversation the one that changes everything No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will...

#1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon Squibb From early on, we are taught that there's only one path to getting ahead: do well...

You become the best you can be by learning from others. That is how bowhunter and ultramarathoner Cameron Hanes approaches each day in his pursuit of greatness in this essential guide to finding success. The audiobook is read by the author and includes a foreword written and read by Andrew...

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.