Resultado Editorial "Audible Studios" em Computadores e Tecnologia

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.

The cells in our bodies consist of molecules, made up of the same carbon, oxygen, and hydrogen atoms found in air and rocks. But molecules, such as water and sugar, are not alive. So how do our cells - assemblies of otherwise "dead" molecules - come to life, and together constitute a living being? In Life’s Ratchet, physicist Peter M. Hoffmann locates the answer to this age-old question at the nanoscale.

From the Sunday Times top ten best-selling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. "It's about the terror, isn't it?" "The terror of what?" I said. "The terror of being found out." For the past three years, Jon Ronson has travelled the world, meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made jokes on social media that came out badly or made mistakes at work.

Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

Before smartphones, back even before the Internet and personal computer, a misfit group of technophiles, blind teenagers, hippies, and outlaws figured out how to hack the world’s largest machine: the telephone system. Starting with Alexander Graham Bell’s revolutionary "harmonic telegraph", by the middle of the 20th century the phone system had grown into something extraordinary, a web of cutting-edge switching machines and human operators that linked together millions of people like never before. But the network had a billion-dollar flaw, and once people discovered it, things would never be the same.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

Could extinct species, like mammoths and passenger pigeons, be brought back to life? The science says yes. In How to Clone a Mammoth, Beth Shapiro, evolutionary biologist and pioneer in "ancient DNA" research, walks listeners through the astonishing and controversial process of de-extinction.

Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 350,000 and counting. But the iPhone has implications far beyond the phone or gadget market.

Alan Turing can be regarded as one of the greatest scientists of the 20th century. But who was Turing, and what did he achieve during his tragically short life of 41 years? Best known as the genius who broke Germany's most secret codes during the war of 1939-45, Turing was also the father of the modern computer. Today, all who 'click-to-open' are familiar with the impact of Turing's ideas. Here, B. Jack Copeland provides an account of Turing's life and work, exploring the key elements of his life-story in tandem with his leading ideas and contributions.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

Get up close and personal with science as Andrew Kessler narrates his hilarious journey inside NASA’s Phoenix Mars mission - a historic enterprise manned by a motley crew of rocket scientists. The Phoenix Mars mission was the first man-made probe ever sent to the Martian arctic.

New technologies have provided both incredible convenience and new threats. The same kinds of digital networks that allow you to hail a ride using your smartphone let power grid operators control a country's electricity - and these personal, corporate, and government systems are all vulnerable. In Ukraine, unknown hackers shut off electricity to nearly 230,000 people for six hours. North Korean hackers destroyed networks at Sony Pictures in retaliation for a film that mocked Kim Jong-un.

Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.

Are your kids unable to step away from the screens? Here is a practical, step-by-step guide that gives parents the tools to teach children, from toddlers to teens, how to gain control of their technology use.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can't do. Some want to bring innovation to a standstill (or at least to slow it down) through lawsuits and regulation so they can catch their breath. Larry Downes provides an invaluable guide for these confusing times, exploring nine critical areas in which technology is dramatically rewriting the rules of business and life.

Since the birth of civilization, human beings have manipulated other life-forms. We have selectively bred plants and animals for thousands of years to maximize agricultural production and cater to our tastes in pets. The observation of the creation of artificial animal and plant variants was a key stimulant for Charles Darwin's theory of evolution. The ability to directly engineer the genomes of organisms first became possible in the 1970s, when the gene for human insulin was introduced into bacteria.