Resultado Editorial "Audible Studios" em Ciências e Engenharia

In The Decision Tree, Thomas Goetz proposes a new strategy for thinking about health, one that applies cutting-edge technology and sound science to put us at the center of the equation. An individuals Decision Tree begins with genomics, where $400 and a test tube of spit provides a peek at how your DNA influences your health. It taps self-monitoring and collaborative health tools, where iPhone applications and next-generation monitoring gadgets can help individuals successfully change their behavior, once and for all.

The world needs to change. We have unleashed an ecological mega-crisis which is threatening the future of life on Earth. The actions we take over the next decade are critical. They will determine the destiny of our descendants and the fate of our world. How Soon Is Now presents a compelling manifesto for personal and planetary change. It proposes a revolutionary new narrative for a unified social movement. Through global cooperation, we can face this collective threat ecologically, socially, politically and spiritually.

The epic story of the invention of a global network of weights, scales, and instruments for measurement.

Millions of transactions each day depend on a reliable network of weights and measures. This network has been called a greater invention than the steam engine, comparable only to the development of the printing press.

Is there a God? It's a question billions of people have asked since the dawn of time. You would think by now we'd have a satisfactory, universal answer. No such luck...or maybe we do and we just need to look in the right place. For Dr. Jay Lombard that place is the brain, and more importantly the mind, that center of awareness and consciousness that creates reality. In The Mind of God, Dr. Lombard employs case studies from his own behavioral neurology practice to explore the spiritual conundrums that we all ask ourselves.

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Everyone wonders what it's really like in space, but very few of us have ever had the chance to experience it firsthand. This captivating collection brings together stories from dozens of international astronauts - men and women who've actually been there - who have returned with accounts of the sometimes weird, often funny, and awe-inspiring sensations and realities of being in space.

Imagine standing at the center of a Roman coliseum that is 20 miles across, with walls that soar 10 miles into the sky, towering walls with cascades of ice crystals falling along its brilliantly white surface. That's what it's like to stand in the eye of a hurricane. In Divine Wind, Kerry Emanuel, one of the world's leading authorities on hurricanes, gives us an engaging account of these awe-inspiring meteorological events, revealing how hurricanes and typhoons have literally altered human history, thwarting military incursions and changing the course of explorations.

In 2015, an American hunter named Walter Palmer shot and killed a lion named Cecil. The lion was one of dozens slain each year in Zimbabwe, which legally licenses the hunting of big cats. But Cecil’s death sparked unprecedented global outrage, igniting thousands of media reports about the peculiar circumstances surrounding this hunt. At the center of the controversy was Dr. Andrew Loveridge, the zoologist who had studied Cecil for eight years. In Lion Hearted, Loveridge pieces together, for the first time, the fascinating life and murky details of this beloved lion’s slaying.

Cats have been popular household pets for thousands of years, and their numbers only continue to rise. Today there are three cats for every dog on the planet, and yet cats remain more mysterious, even to their most adoring owners. In Cat Sense, renowned anthrozoologist John Bradshaw takes us further into the mind of the domestic cat than ever before, using cutting-edge scientific research to explain the true nature - and needs - of our feline friends. Tracing the cat’s evolution from solitary hunter to domesticated companion, Bradshaw shows that cats remain independent, predatory, and wary of social contact.

From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

From the Model T to the SUV, Autophobia reveals that our vexed relationship with the automobile is nothing new. In fact, debates over whether cars are forces of good or evil in our world have raged for over a century now, ever since the automobile was invented. According to Brian Ladd, this love and hate relationship we share with our cars is the defining quality of the automotive age.

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical - and profitable - applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies.

In How We Do It, primatologist Robert Martin draws on 40 years of research to locate the roots of everything from our sex cells to the way we care for newborns. He examines the procreative history of humans as well as that of our primate kin to reveal what's really natural when it comes to making and raising babies, and distinguish which behaviors we ought to continue - and which we should not. Although it's not realistic to raise our children like our ancestors did, Martin’s investigation reveals surprising consequences of - and suggests ways to improve upon - the way we do things now.

In a book that is both groundbreaking and accessible, Daniel C. Dennett, whom Chet Raymo of The Boston Globe calls "one of the most provocative thinkers on the planet", focuses his unerringly logical mind on the theory of natural selection, showing how Darwin's great idea transforms and illuminates our traditional view of humanity's place in the universe. Dennett vividly describes the theory itself and then extends Darwin's vision with impeccable arguments to their often surprising conclusions, challenging the views of some of the most famous scientists of our day.

Within the dark corners of America’s forests grow culinary treasures. Chefs pay top dollar to showcase these elusive and beguiling ingredients on their menus. Whether dressing up a filet mignon with smoky morels or shaving luxurious white truffles over pasta, the most elegant restaurants across the country now feature an abundance of wild mushrooms. Langdon Cook embeds himself in this shadowy subculture, reporting from both rural fringes and big-city eateries.

A search for the contemporary Nikola Tesla - considered a mad scientist by his society for predicting global warming more than 100 years ago - fuels this analysis of climate issues, which introduces thinkers and inventors who are working to find possible ways out of the energy crisis. From Louis Michaud, a retired refinery engineer who claims we can harness the energy of man-made tornadoes, to a professor and a businessman who are running a company that genetically modifies algae so it can secrete ethanol naturally, these individuals and their unorthodox methods are profiled.

From the 1992 Rio Earth Summit to the 2009 Copenhagen Climate Conference there was a concerted international effort to stop climate change. Yet greenhouse gas emissions increased, atmospheric concentrations grew, and global warming became an observable fact of life. In this book, philosopher Dale Jamieson explains what climate change is, why we have failed to stop it, and why it still matters what we do.

Crave answers? A Feast of Science demystifies the chemistry of everyday life, serving up practical knowledge to both inform and entertain. Guaranteed to satiate your hunger for palatable and relevant scientific information, Dr. Joe Schwarcz proves that "chemical" is not necessarily synonymous with "toxic".

When planes crash, bridges collapse, and automobile gas tanks explode, we are quick to blame poor design. But Henry Petroski says we must look beyond design for causes and corrections. Known for his masterly explanations of engineering successes and failures, Petroski here takes his analysis a step further, to consider the larger context in which accidents occur. In To Forgive Design he surveys some of the most infamous failures of our time.