Títulos em Ciências e Engenharia

Com base na arqueogenética, cientistas como Johannes Krause traçaram a rota das ondas migratórias que povoaram o mundo, lançando luz sobre aspectos do passado que até então permaneciam um mistério. Krause e o jornalista Thomas Trappe reescrevem um dos capítulos mais interessantes desse percurso: o povoamento da Europa. Além disso, detalham a cultura dos povos que viviam lá no período pré-histórico, formados por hábeis artesãos, por pessoas que enterravam os mortos com joias de ouro muito antes dos faraós do Egito e por caçadores de grandes animais que pereceram na Era do Gelo.

Vince Beiser explores the Achilles’ heel of “green power” and digital technology–that manufacturing computers, cell phones, electric cars, and other technologies demand skyrocketing amounts of lithium, copper, cobalt, and other materials. Around the world, businesses and governments are scrambling for new places and new ways to get those metals, at enormous cost to people and the planet. Beiser crisscrossed the world to talk to the people involved and report on the damage this race is inflicting, the ways it could get worse, and how we can minimize the damage.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.

In Brain Rules for Baby, Dr. John Medina shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice.

If you're injuring someone, you should stop—and pay for the damage you’ve caused. Why, this book asks, does this simple proposition, generally accepted, not apply to climate change? In Climate Justice, a bracing challenge to status-quo thinking on the ethics of climate change, renowned author and legal scholar Cass Sunstein clearly frames what’s at stake and lays out the moral imperative: When it comes to climate change, everyone must be counted equally, regardless of when they live or where they live.

Zero to Finals Medicine, 2nd edition, is part of the Zero to Finals series, aimed at providing key learning material for students. The books are designed to be studied from cover to cover in preparation for your exams. There is a focus on the key information that is tested in exams, without the waffle. It contains the concepts, vocabulary and latest guidelines you need, as well as helpful TOM TIPs, which are pearls of wisdom from the author, gained over more than a decade of sitting medical exams.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Bill Tompkins was embedded in the world of secrecy as a teenager, when the navy took his personal ship models out of a Hollywood department store because they showed the classified locations of the radars and gun emplacements. He was present at the “Battle of LA”, when 1,430 rounds were fired at UFOs, and one of the Nordic craft selected him to be their rep in the evolving aerospace race. This book is a partial autobiography about his life to about 1970 including some of his early work for TRW.

For decades, millions of people have tried to crack the secret of time and how to withstand it. But without understanding the physical and spiritual links between quantum physics, biology and issues plaguing the body like inflammation, stress, and aging, the answer will continue to elude us. In Quantum Body, international bestselling author Deepak Chopra teams up with world renowned physicist Jack Tuszynski and leading endocrinologist Brian Fertig, MD, to reveal the new frontiers in health and aging.

Em outubro de 2017, cientistas de um dos maiores observatórios espaciais do mundo — localizado no topo de um vulcão dormente no Havaí — detectaram um objeto transitando por nosso sistema solar. A primeira hipótese foi a de que se tratava de um mero asteroide, como tantos outros que cruzaram e seguem cruzando nossa galáxia. Mas os dados coletados pelo telescópio Pan-STARRS1 revelaram detalhes curiosos, e bem anômalos, no comportamento desse visitante.

Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia's views on crime and punishment, the psychology of slime molds, what Facebook can and can't figure out about you, and the existence of God.

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting....

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

Luis 'Lue' Elizondo is a former senior intelligence official and special agent who was recruited into a strange and highly sensitive US Government program to investigate UAP incursions into sensitive military installations and air space. To accomplish his mission, Elizondo had to rely on decades of experience gained working some of America's most sensitive and classified programs. Even then, he was not prepared for what he would learn, and the truth about the government's long shadowy involvement in UAP investigations, and the lengths officials would take to keep them a secret.

Em 2016 Stephen Hawking participou da série de palestras BBC Reith Lectures, promovida pela rede de televisão britânica BBC e transmitida pela rádio BBC 4. A cada ano uma figura proeminente em sua área é convidada a discorrer sobre temas relevantes. Naqueles meses de janeiro e fevereiro, Hawking falou sobre um assunto que há décadas ocupa lugar de destaque em suas pesquisas: os buracos negros.