Títulos em Profissionais e Acadêmicos

Até hoje alvo de diversas críticas e controvérsias, acusado de charlatanismo, ocultista e até antissemita, Carl Gustav Jung é um dos maiores contribuintes para a psicologia como a conhecemos atualmente. O suíço, que chegou a nutrir uma íntima amizade com Freud, formulou conceitos amplamente utilizados até hoje, como os arquétipos e o processo de individuação. Além disso, contribuiu para o entendimento dos tipos de personalidades e métodos de interpretação de sonhos como um caminho para entender os níveis mais profundos da psique.

Lacan renovou a psicanálise e a aproximou das ciências humanas, como a linguística.

An American professor, lecturer and writer Dale Carnegie wrote: "If you want to have an excellent advice how to treat people, control yourself and improve your own qualities, you should read The Autobiography of Benjamin Franklin, one of the most fascinating stories of the life." According to what Franklin wrote in The Autobiography, he developed and tried to implement into life a plan of moral perfection achievement and extermination of bad habits, based on developing skills in 13, described by him, goodnesses.

Minha breve história conta a improvável trajetória de Hawking, desde a infância na Londres do pós-guerra até o reconhecimento científico internacional. Com fotos pessoais, raramente publicadas, este relato conciso e divertido―o primeiro escrito inteiramente pelo autor, sem a ajuda de terceiros, desde Uma breve história do tempo―apresenta o leitor a um Hawking quase nunca vislumbrado nos livros anteriores: o estudante curioso que foi apelidado de Einstein.

Galileo Galilei began his career as a mathematician. Yet as fate would have it, he became far more than a numbers whiz. Here was a true Renaissance man; one who was greatly educated and a genuine lover of the arts. He was a fan of poets and a fine lute player. When in 1609 Galileo created his first telescope and turned his attention to the skies, everything changed.

"Are you one of us?" a patient once asked Marsha Linehan, the world-renowned psychologist who developed dialectical behavior therapy. "Because if you were, it would give all of us so much hope." Over the years, DBT had saved the lives of countless people fighting depression and suicidal thoughts, but Linehan had never revealed that her pioneering work was inspired by her own desperate struggles as a young woman. Only when she received this question did she finally decide to tell her story.

Self-made billionaire Sam Zell consistently sees what others don't. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere - from an arcane piece of legislation to a desert meeting in Abu Dhabi.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

Once the poster girl for doing it all, after she had her first child, Tiffany Dufu struggled to accomplish everything she thought she needed to in order to succeed. Like so many driven and talented women who have been brought up to believe that to have it all, they must do it all, Dufu began to feel that achieving her career and personal goals was an impossibility. Eventually, she discovered the solution: letting go. In Drop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others.

Esta biografia atual apresenta pela primeira vez uma visão completa dos anos de Cook na Apple—de sua contratação ainda jovem para o setor de operações até os desafios como CEO. Recheada de bastidores e entrevistas com nomes que ajudaram a moldar a empresa como é hoje, traz um vislumbre das mudanças e dos novos rumos traçados por Cook enquanto tenta alcançar seu ideal: fazer da Apple—e do mundo—um lugar melhor.

The CEO of the Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties.

Em Medicina dos horrores, a historiadora Lindsey Fitzharris narra como era o chocante mundo da cirurgia do século XIX, que estava às vésperas de uma profunda transformação. A autora evoca os primeiros anfiteatros de operações—lugares abafados onde os procedimentos eram feitos diante de plateias lotadas—e cirurgiões pioneiros, cujo ofício era saudado não pela precisão, mas pela velocidade e pela força bruta, uma vez que não havia anestesia. Não à toa, os mais célebres cirurgiões da época eram capazes de amputar uma perna em menos de trinta segundos.

During 2003, the US economy was described by one economist as "nervous, anxious, and waiting." In December, the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble. Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next 13 years.

Um dos grandes economistas do nosso tempo, com seu nome escrito na história do país como um dos idealizadores do Plano Real, Gustavo Franco compartilha aprendizados, memórias e uma evidente paixão pelo ofício em cartas endereçadas a aspirantes, estudantes e a todos os profissionais da área que buscam ampliar seu conhecimento. A partir de histórias pessoais e relatos de momentos marcantes de sua carreira, ele introduz conceitos fundamentais da economia.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

A aguardada – e bem-humorada – autobiografia de um dos mais importantes pensadores de nossos tempos. Com honestidade e humor, Sacks escreve sobre seus casos de amor, seu irmão esquizofrênico, a culpa de abandonar a família pelos Estados Unidos e os escritores e cientistas que o influenciaram. Sempre em movimento é a história de um pensador brilhante e nada convencional, que iluminou as muitas formas de o cérebro nos fazer humanos.

O audiolivro sobre a arqueóloga Niéde Guidon, guardiã de um dos maiores sítios de pinturas rupestres do mundo, o Parque Nacional Serra da Capivara, patrimônio cultural da humanidade. Neste perfil da arqueóloga Niéde Guidon, a jornalista Adriana Abujamra revela a bravura e a doçura daquela que dedicou sua vida a proteger o maior tesouro arqueológico brasileiro, a despeito das opressões estruturais e da falta de apoio do Estado.

Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.

On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world’s most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies’ female scion, sparked an international hostage standoff, poured fuel on the US-China trade war, and suddenly thrust the mysterious company into the global spotlight.

Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must for executives and managers at every level.