Títulos em Desenvolvimento de Negócios e Empreendedorismo

Com mais de 150 mil exemplares vendidos, O segredo de Luísa se tornou referência quando o assunto é empreendedorismo. Usando como fio condutor a trajetória de Luísa, uma jovem mineira entusiasmada com a ideia de abrir uma empresa para vender a deliciosa goiabada que sua tia produz, Fernando Dolabela ensina passo a passo tudo o que é preciso saber para ir do sonho ao mercado.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

Funcionou para a Disney, para o McDonald's e para a Ford. Conheça o relacionamento essencial que vai levar sua empresa a outro patamar de desempenho. Visionários têm ideias inovadoras, integradores transformam essas ideias em realidade. Um vê o futuro, o outro faz o futuro acontecer. Um visionário sem um integrador corre o risco de jamais ver seus projetos executados. Um integrador, por sua vez, trabalha para dar vida à visão do outro. Embora muito diferentes, são perfis complementares. Quando se juntam, a empresa deslancha.

More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder. Million Dollar Weekend offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

Quem é Elon Musk? Para muitos, um playboy, um marqueteiro manipulador ou um louco. Mas, para boa parte da elite corporativa e do Vale do Silício, Musk é como uma mistura de Steve Jobs e Bill Gates, um empreendedor visionário que está construindo um império—não à toa o chamam de "o Homem de Ferro da vida real". Entre suas metas, está colonizar Marte, e sua biografia, hoje, já é parte relevante da história. No livro, o experiente jornalista Ashlee Vance apresenta um olhar inédito sobre a vida e as realizações inacreditáveis do homem mais audacioso do Vale do Silício desde Steve Jobs.

Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated best seller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

Lições de um dos líderes empresariais mais admirados do Brasil. Em seu primeiro livro, Márcio Fernandes apresenta o que chama de nova Filosofia de Gestão, que fez a distribuidora de energia Elektro, onde atua como CEO desde 2011, assumir a dianteira em diversas pesquisas sobre satisfação de funcionários. Aliando lições de passagens autobiográficas a ensinamentos que vão na contramão do bom senso, o líder mais admirado do país ensina a investir na qualidade do dia a dia de seus colaboradores, como chama a equipe que lidera, para aumentar os lucros.

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show listeners how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Fundadora da Me Poupe!, maior plataforma de entretenimento financeiro do mundo, Nathalia Arcuri largou um ótimo emprego para se tornar sua própria chefe. E deu tão certo que conquistou seu primeiro milhão aos 32 anos. Com o Método N.A. para Autônomos, profissionais de todas as faixas de renda vão descobrir que é possível ter estabilidade financeira quanto alguém com carteira assinada, aprendendo a separar a pessoa física da pessoa jurídica para ter mais controle sobre seu negócio e sua vida.

James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show—which has over 40 million downloads—has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity.

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks—really talks—about how he does it.

Bill Gates, founder of Microsoft, shares what he has learnt in more than a decade of studying climate change and investing in innovations to address climate problems. He explains how the world can work to build the tools it needs to get to net-zero greenhouse gas emissions - investing in research, inventing new technologies and deploying them quickly at a large scale. Gates is optimistic that the world can prevent the worst impacts of the climate crisis.

Everyone wants ownership, but almost no one gets it. Whether we’re talking about the start-up game, the crypto game, the freelance game, or the lemonade stand game—most paths to ownership lead to dead ends. That’s why Codie Sanchez carved a new, smarter path to total freedom. In Main Street Millionaire, she reveals the method she teaches her community of seven-figure investors for building wealth by creating a portfolio of boring businesses. That’s right—the money is not in flashy startups or in the corner office.