Títulos em Gestão e Liderança

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

A empatia é um fator crucial para melhorar os relacionamentos e até mesmo aprimorar o desenvolvimento de produtos. Embora seja fácil dizer "basta se colocar no lugar do outro", entender as motivações e emoções das outras pessoas é um desafio. Este livro ampliará sua compreensão da empatia e ajudará você a se tornar mais sensível às necessidades dos outros, abordando temas como o que o Dalai Lama ensinou a Daniel Goleman sobre inteligência emocional, por que a compaixão é uma tática gerencial melhor do que a agressividade, e o que os bons ouvintes realmente fazem.

Promover uma cultura de inovação parece ótimo na teoria, mas o que é preciso para realmente fazê-la funcionar na prática? Neste livro, o físico Safi Bahcall demonstra a importância das estruturas organizacionais e explica como projetá-las de modo a permitir que essa cultura se instale e dê resultados. Vivemos uma época em que é comum rejeitar e desconsiderar o pensamento inovador. No lugar disso, Bahcall propõe uma estrutura que promove o trabalho em equipe e abraça iniciativas ousadas e com um quê de loucura, as chamadas missões lunáticas.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

We watch people make naked power grabs and cringe, turning away from embracing power as something that is within the realm of the narcissistic. It feels incongruent with our values, with being a good person. What Gruenfeld argues is that it is, in fact, impossible to be a good person - one who is respected by others and ourselves - without getting comfortable with power. A good person does what's best for the group and sometimes that means standing up for others with less power, putting a bad actor in their place or letting someone else be in charge so that the group can move forward.

Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Most organizations and managers are filled with good ideas - the problem is implementation. Power and influence, rather than being the organizations' last dirty secrets, are in fact secrets for success. Professor Pfeffer discusses the importance of understanding power and influence, diagnosing points of view on decisions, knowing the strategies and tactics for the effective use of influence, and appraising the role of influence in organizational innovation and change.

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.

Facebook VP Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d won the golden ticket - until reality came crashing in. She was just 25 and had barely any experience being managed, let alone managing others. Her coworkers became her employees overnight, and she faced a series of anxiety-inducing firsts, including agonising over whether to hire an interviewee, seeking the respect of reports who were cleverer than her and having to fire someone she liked.

Every leader must be ready and willing to take charge, to make hard, crucial calls for the good of the team and the mission. Something much more difficult to understand is that in order to be a good leader, one must also be a good follower. This is a dichotomy - a Dichotomy of Leadership. It is, as authors Jocko Willink and Leif Babin explained in their best-selling first audiobook, Extreme Ownership, “Simple, Not Easy”.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every listener will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.