Títulos em Gestão e Liderança

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

A Disney é a prova de que uma liderança que sabe o que faz e uma cultura forte, à qual todo o seu cast aderiu, são o grande diferencial de uma das companhias mais admiradas e respeitadas em todo o mundo. Dan Cockerell compartilha valiosas lições de vida e de liderança que vão ajudá-lo a se desenvolver na sua carreira e no seu negócio.

William Ury, co-author of the classic best seller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life - managers, salespeople, students, parents, lawyers, and diplomats - how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be.

Ebanx, Voxus, QuintoAndar, Mastertech, Trinus, Gera Capital, VTEX, Movile, iFood, Stone, Brex, 99, Wildlife Studios. Essas start-ups oferecem diferentes serviços e têm objetivos distintos, mas uma característica é comum a todas: estão modificando setores inteiros e expandindo os horizontes do mercado. Embora bem-sucedidas, essas empresas passaram por dificuldades que denotam que fracasso é parte do processo. Nos relatos presentes neste volume da série Fora da curva, os líderes dessas start-ups contam os dilemas que viveram desde que descobriram sua vocação empreendedora.

Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough's and John Helyer's account of the frenzy that overtook Wall Street in October and November of 1988 gives us not only a detailed look at financial operations at the highest levels but a richly textured social history of wealth in the twilight of the Reagan era.

The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?

The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap in to collective intelligence and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever.

In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how - by saying less and asking more - you can develop coaching methods that produce great results.

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

Selecionados pela Harvard Business Review, os 10 artigos desta edição apresentam com objetividade e clareza os conceitos fundamentais para entender o mundo dos negócios e, sobretudo, gerar transformações significativas e os melhores resultados. Você irá beber na fonte e aprender com Michael Porter sobre vantagem competitiva, com Daniel Goleman sobre inteligência emocional, com Peter F. Drucker sobre como gerenciar a própria carreira, com Theodore Levitt sobre marketing e com Clayton M. Christensen sobre inovação disruptiva.

Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? This audiobook answers this question.

Neste livro, Tiago Brunet explora 12 chaves que vão atualizar a sua vida e também prover profundas re flexões sobre uma liderança que faça diferença e que está ao seu alcance. Traçando instigantes metáforas entre o nosso dia a dia e a atualização do sistema operacional de um smartphone, o autor nos mostra que para baixarmos novos aplicativos (habilidades) em nosso sistema (mente) devemos ter bateria su ciente (inteligência emocional), espaço na memória (apagar o velho e dar espaço ao novo).

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants - Apple, Cisco, Google, HP and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in burgeoning start-ups.

Bending Reality is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers.