Resultado Editorial "Audible Studios" em Sucesso na Carreira

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.

Switch Off shows you how to take a sorely-needed time-out. We all know about the benefits of slowing down and disconnecting: reduced stress, higher satisfaction, better performance, higher productivity, tighter focus, reduced depression, and innumerable other positive health effects. The big question is, "How?" When we're all stuck in a cycle of demands and pressure, it feels hard to prioritize slowing down. How do we step back and find the time to take care of ourselves?

Based on a mix of interviews, research and personal experience, this book's upbeat advice focuses on tangible tactics that recent college grads and experienced 20-somethings can put to work immediately to enhance their employability now and in the future.

Arise, Awake is the story of young entrepreneurs who started a business while studying in college or right after graduation, turning their backs on lucrative placements to pursue dreams of their own. The ability to start a business is not defined by age or education. It takes energy and passion, an idea and an Internet connection. Your first 'office' could be your very own hostel room.

Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.

As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services

What is the GDP, and what does it mean? Why does the stock market go down when interest rates go up? What causes a dreaded recession? Economics impacts everyone's life, but most people take on faith what they read in the newspaper. Now, for anyone who doesn't know much about economics, noted economist Todd Buchholz explains it all simply and clearly. With refreshing wit and irreverence, Buchholz takes listeners by the hand and reveals the basic rules behind everything from food prices to trade deficits.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

As college graduates soon find out, the real world is tough. Sure, it was hard getting into the right school. But landing a good job is a lot harder. The number of new college grads now outnumbers available entry-level jobs by at least 25 percent. But that figure is as sobering as it is deceptive, given that only a fraction of those jobs are career-worthy.

Guess what? If youre not looking out for your career then nobody is. If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with the profession you have chosen, then it is time to change your thinking.

In a business world where we are told that time is money, the real currency is communicating clearly at a poised and measured pace. Better Business Speech: Techniques, Tricks, and Shortcuts for Public Speaking at Work by Paul Geiger focuses on the challenges of being a strong communicator in a range of business settings. It begins with the basic premise that all speaking for business is public speaking. Therefore, these are the communication scenarios where any lack of confidence in speech ability will be magnified.

Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, 40 professionals from successful nonprofits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function.

Stop being a well-kept secret and start being the go-to choice. Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret - it's not enough to be the best, you have to be seen to be the best.

Insight into the lives of people who work on the edge. Jobs That Could Kill You is a fascinating collection of candid and intimate conversations with 42 men and women who describe in gripping detail how physical risk is a familiar companion in their working lives, and how they deal with it.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

Based on extensive research and workplace experience, The Female Vision demonstrates that what women perceive in organizations and beyond that goes unnoticed and unrewarded is exactly what so many companies need to succeed. Helgeson and Johnson delve deeply into the stories of a number of women whose vision improved their companies - although often they had to struggle not only against unresponsive organizations, peers, or others, but also against their own personal fears.

This book will change how you think about what drives you to succeed. Groundbreaking new research reveals how your state of mind holds the key to your motivation, success and happiness. Compelling evidence combined with inspiring stories and insights will unlock a powerful new mind-set that will instantly boost your performance and open your eyes to what it really takes to excel.

Celebrating Failure is the definitive how-to manual for leaders seeking to embrace the power of failure as a learning tool to improve their organizations and achieve ever-greater goals. The business world (and, lately, the political arena) is convinced that the number one topic is change. Heath posits that it might well be failure, because if you do it right, failure can become a launching pad for change.

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.

Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!