Resultado Editorial "Brilliance Audio" em Economia

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways. Most importantly, we've lost the ability to decide for ourselves what - and how much - to eat. Those decisions are made for us by animal food producers who control our buying choices with artificially-low prices, misleading messaging, and heavy control over legislation and regulation.

In 1654, 23 Jewish families arrived in New Amsterdam (now New York) aboard a French privateer. They were the Sephardim, members of a proud orthodox sect that had served as royal advisors and honored professionals under Moorish rule in Spain and Portugal but were then exiled by intolerant monarchs. A small, closed, and intensely private community, the Sephardim soon established themselves as businessmen and financiers. They became powerful forces in society, with some, like banker Haym Salomon, even providing financial support to George Washington's army during the American Revolution.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.