Títulos em Ciências

The next frontier in space exploration is Mars, the Red Planet - and human habitation of Mars isn't much farther off. In October 2015, NASA declared Mars "an achievable goal"; that same season, Ridley Scott and Matt Damon's The Martian drew crowds into theaters, grossing over $200 million. Now the National Geographic Channel fast forwards years ahead with Mars, a six-part series documenting and dramatizing the next 25 years as humans land on and learn to live on Mars.

To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

Section 3 develops the interface and interaction between we the people and our digital consciousness reality. It derives and explains the characteristics, origins, dynamics, and function of ego, love, and free will. It derives our larger purpose. Finally, Section 3 develops the psi uncertainty principle as it explains and interrelates psi phenomena, free will, love, consciousness evolution, reality, human purpose, entropy and physics.

My Big TOE, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding. Section 5 presents the formal reality model in detail while Section 6 provides the wrap-up that puts everything discussed into an easily understood perspective.

For most of human history, death was a common, ever-present possibility. It didn't matter whether you were five or fifty - every day was a roll of the dice. But now, as medical advances push the boundaries of survival further each year, we have become increasingly detached from the reality of being mortal. So here is an audiobook about the modern experience of mortality - about what it's like to get old and die, how medicine has changed this and how it hasn't, where our ideas about death have gone wrong.

In this fascinating foray into the centuries-old relationship between science and military power, acclaimed astrophysicist Neil deGrasse Tyson and writer-researcher Avis Lang examine how the methods and tools of astrophysics have been enlisted in the service of war. "The overlap is strong, and the knowledge flows in both directions," say the authors, because astrophysicists and military planners care about many of the same things: multi-spectral detection, ranging, tracking, imaging, high ground, nuclear fusion, and access to space. Tyson and Lang call it a "curiously complicit" alliance.

Over the last half a billion years, there have been five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs. This time around, the cataclysm is us. The Sixth Extinction draws on the work of scores of researchers in half a dozen disciplines to provide a moving account of the disappearances occurring all around us and traces the evolution of extinction as concept

Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: The union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.

Esta biografia consegue fazer uma síntese da vida do astronauta que se tornou referência em todo mundo, e um dos entusiastas da expansão da presença humana no Sistema Solar. Sereno e competente, capaz de agir com rapidez e habilidade mesmo sob extrema pressão, Neil Armstrong nunca se deixou vencer pelo medo, ansiedade ou estresse. Não que fosse um super-homem, ao contrário - era um rapaz aplicado e modesto, sabia que precisava se preparar, e muito, se a missão fosse ambiciosa.

The existence of free will - our ability to choose between one course of action and another, to determine our own destiny - is a foundation stone of Western society, dictating our notions of fairness and justice, punishment and reward, our very identity as individuals and humans. But as world-renowned scientist Robert Sapolsky shows, there is not a shred of evidence to suggest that free will exists, even while everything in our biology leads us to believe that it does.

It’s become common to tell kids that they’re going to die from climate change. We are constantly bombarded by doomsday headlines that tell us the soil won’t be able to support crops, fish will vanish from our oceans, and that we should reconsider having children.

In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations.

In lyric, accessible prose, Carlo Rovelli invites us to consider questions about the nature of time that continue to puzzle physicists and philosophers alike. For most listeners, this is unfamiliar terrain. We all experience time, but the more scientists learn about it, the more mysterious it appears. We think of it as uniform and universal, moving steadily from past to future, measured by clocks. Rovelli tears down these assumptions one by one, revealing a strange universe where, at the most fundamental level, time disappears.

An instant best seller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes". He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

The Pleasure of Finding Things Out is a magnificent treasury of the best short works of Richard P. Feynman, from interviews and speeches to lectures and printed articles. A sweeping, wide-ranging collection, it presents an intimate and fascinating view of a life in science - a life like no other. From his ruminations on science in our culture to his Nobel Prize acceptance speech, this book will delight anyone interested in the world of ideas.

From its opening minutes on his youthful obsession with motorcycles and speed, On the Move is infused with his restless energy. As he recounts his experiences as a young neurologist in the early 1960s, first in California, where he struggled with drug addiction, and then in New York, where he discovered a long-forgotten illness in the back wards of a chronic hospital, we see how his engagement with patients comes to define his life.

In Cosmos, the late astronomer Carl Sagan cast his gaze over the magnificent mystery of the Universe and made it accessible to millions of people around the world. Now in this stunning sequel, Carl Sagan completes his revolutionary journey through space and time.