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Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Both Liz and Wrangell police officer Paul Howard are convinced the whales and dolphins of Sumner Strait are dangerously disoriented. Meanwhile, Tim "Tango" has something to hide, and Mink, the maverick owner of the Velvet Moose bar is out of control. Scott Beringer, newly arrived marine biologist, knows something about "Tango," even while hiding his own past. Alaska may be a haven where you can hide, yet it is a wilderness fraught with danger. It takes someone like Liz Romero to tame its mysteries.

It's Sharon McCone's first case as staff investigator for All Souls Legal Cooperative. She knows nothing about antiques, yet she has an affection for Salem Street with its charming mix of antique and curio shops. Now elderly dealer Joan Albritton has been found dead, stabbed with an antique dagger. Her neighbors are shocked. Recurring vandalism has them frightened. Ferreting out the facts will take Sharon from the chaotic jumble of the junk dealer's establishment to a museum where San Francisco's most elegant socialites gather.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

When a former sixties radical is murdered during a string of random sniper attacks, the All Souls Legal Cooperative must settle his surprisingly large estate. Then private investigator Sharon McCone comes across a new will, made just days before he died, that disinherits his two children in favor of four unknown and unconnected parties. McCone sifts through Perry Hilderly’s belongings but finds little to explain this puzzling change. That is, until she uncovers a .357 with the serial number burned off.

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

It's a cold Sunday in San Francisco. Sharon McCone's alone on a routine surveillance job, following a man named Frank Wilkonson through the city's lush horticultural hot spots to the sere foothills of the Diablos. But when she returns to find her kindly old client in a pool of blood, nothing she's learned explains it. The search for answers takes her from Wilkonson's sullen brood on Burning Oak Ranch, to the eccentric havoc of a household in the Haight, to Golden Gate Park and the desperate digs of the homeless.

It looked like a lost cause. Convicted of a brutal society murder in 1956, Lis Benedict had served a long sentence and just been released from jail. Then in a last desperate attempt to clear the Benedict name, her daughter Judy convinces All Souls Legal Cooperative to take her mother's case before the Historical Tribunal. Sharon McCone loves a challenge but has little affection for the cold and unlikable Lis. Then, suddenly, the woman in question is dead, a vicious threat is scrawled in red paint across the front of Sharon’s house, and San Francisco’s number-one private investigator is following a fresh trail of death.

Get started writing for magazines, and learn to make a living at it. Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, you'll learn how to recognize topics and angles that can interest editors at magazines and newspapers. Learn to use your experience, on-the-job knowledge, and everyday life to develop how-to articles, reviews and opinion pieces, and more.

The McCone Files gathers all of Sharon's short cases into a single volume covering her entire career as staff investigator at All Souls Legal Cooperative in San Francisco. From the death of a clown in Diablo Valley to the disappearance of a young socialite on the Golden Gate Bridge, from the murder of a teenage gang leader in San Francisco to the drowning of an aged Japanese herb-gatherer, and from streets filled with juvenile runaways to the quietness of a mausoleum, Sharon investigates.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

In this book cloud computing and cyber security are described in a way that covers all sizes and implementations of businesses involved in using this method of computing.

Mistreated, disheartened, and trapped, Fallon Ashby unexpectedly found the chance of swift deliverance at the hand of a wealthy landowner. The mysterious deliverer offered Fallon escape from unendurable circumstances. Thus, Fallon chose to marry Trader Donavon, a man who concealed his face within the dark shadows of an ominous black hood - a man who unknowingly held her heart captive.

Wildlife photographer Gunnar Wolfe looked like the kind of guy every man wanted to be and every woman just plain wanted, and the St. Johns River of central Florida drew him like a magnet. EcoTour boat owner Maggie Devlin knew all the river's secrets, including the deadliest ones found in the swamps. But neither Maggie nor Gunn was prepared for the danger that would come after them on two legs.

Driven by cataclysmic world events, the story encompasses the lives of three generations of women. This book deals with Mimi, Sarah's daughter. A solitary young woman, she becomes curious about the family's past. She explores the Holocaust and searches for her roots. In a confrontational scene, Paulina hands over her family's pre-war correspondence that she calls her "Paper Children."

This compelling memoir of one woman's journey of enchantment, tragedy, and romance unfolds against the backdrop of a stunning mountaintop in rural Virginia. Purchased on a lark for weekend camping by a clueless suburban couple, the mountain brings Marcia Mabee and her husband Tim surprising wildlife encounters, dramatic botanical discoveries, and a passion for conservation that leads to its dedication by the state as the Naked Mountain Natural Area Preserve.

We have a boat that we navigate with a computer. If the computer does not function effectively, it is possible for the boat to go off course. If this happens, we must quickly reprogram the computer so the boat can get back on course. Like the boat, many people are off course because of faulty programming in the subconscious mind. To get to the place you desire to be in life, you must reprogram your subconscious mind for success!

Francis MacLean, O.F.M., is a 53-year-old priest at a home for pregnant women located on a midwestern farm. To the home comes Angie Mcgrew, 21, who is very ill. Her frailties, and his compassion, draw them into a deep friendship which is observed by others as being either something beautiful, or something unbecoming of a priest. Listeners will find themselves exploring the many nuances of love with the main characters, especially the difference between what is love and what is "being in love".

This book is a compilation of 33 short stories about the life of Jordan Phelps during his elementary school years. These stories will inspire many conversations about life as seen through his eyes, as he laughs, cries, and learns.

When Catherine (Cat) Tremain takes a job cat sitting for a whole month for Mrs. O'Reilly, she quickly discovers that this month's "kitty client" is full of surprises. Patrick the cat is a friendly prankster who's getting ready for the biggest surprise of all. Learn to write a Limerick.