Resultado narrado por "Michael Butler" em Todas as categorias

The leaders of Razorfish share their strategies for merging marketing and IT.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

Crusades against the automobile are nothing new. Its arrival sparked battles over street space, pitting the masses against the millionaires who terrorized pedestrians. When the masses got cars of their own, they learned to love driving, too. During World War II, Washington nationalized Detroit and postwar Americans embraced car and country as if they were one.

Oleg Konovalov - an acclaimed global thought leader - draws together in one volume in-depth interviews with 19 extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to completely transform asset management and investment banking, yet its current application within the financial sector is limited and fragmented. Existing AI implementations tend to solve very narrow business issues, rather than serving as a powerful tech framework for next-generation finance. Artificial Intelligence for Asset Management and Investment provides a strategic viewpoint on how AI can be comprehensively integrated within investment finance.

The Parable of the Knocker is a nonfiction book about the investigation, prosecution, and trial of a notorious serial killer, Charles Severance. Severance committed his crimes in the City of Alexandria, Virginia, an affluent, historic community just miles south of Washington, DC. Over the course of a decade, Severance ambushed three outstanding Alexandria residents in their middle-class neighborhood by knocking on their front doors in broad daylight and shooting them unexpectedly when they answered the knock.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

There has never been a show business book quite like The Show Won't Go On, the first comprehensive study of a bizarre phenomenon: performers who died onstage. From the comedy magician who dropped dead on live television to the amateur thespian who expired during a play called The Art of Murder, the book is a celebration of lives both famous and obscure, as well as a dramatic and accurate recounting of events leading to the moments they died "doing what they loved."

Welcomed as a revolutionary and effective approach to improve people's mental health and help them find happiness when it was first published in 1949, Andrew Salter's Conditioned Reflex Therapy introduced both the fundamental ideas of behavior therapy and many techniques still practiced today. This classic guide, which is perhaps the first self-help book, includes specific methods for assertion, getting in touch with your feelings, relaxation, and using imagery to overcome phobias, anxieties, and depression.

A metaphorical journey through the hot, shifting sands of the capital markets "desert" to awaken listeners to the urgency of the "Behavior Gap"—a chronic gap of under-performance relative to the markets experienced by investors worldwide. This is a roadmap of portfolio management concepts and contrarian tactics that can turn misbehaviors, undue risks, and short-term gambles into longer-term strengths.

Are you a good boss - or a great one? Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing People (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you master the innumerable challenges of being a manager.

Songs that sell the most copies become hits, but some of those hits become something more—iconic recordings that not only inspire a generation but also change the direction of music. In Anatomy of 55 More Songs, based on his column for the Wall Street Journal, music journalist and historian Marc Myers tells the story behind fifty-five rock, pop, R&B, country, and soul-gospel hits through intimate interviews with the artists who wrote and recorded them.

Vietnam, 1968—A US military Intelligence officer discovers the enemy has a stronghold deep inside Nui Ba Den, the Black Virgin Mountain. Inside is an extensive subterranean network of tunnels and caves being used by the NVA to store equipment and weapons. US Army Special Forces Captain Mack Gerber and Master Sergeant Anthony B. Fetterman are dispatched to Nui Ba Den to destroy the NVA base.

Vietnam, 1968—United States Air Force reconnaissance photos appear to show a newly built POW camp close to the DMZ. Special Forces Captain Mack Gerber and Master Sergeant Anthony B. Fetterman are sent into the jungles of North Vietnam to take a closer look. Instead of a POW compound, they discover a Soviet-run training camp for the NVA. American military officials believe a Russian presence could severely undermine the US war effort in Vietnam. The only option is to launch a raid into North Vietnam. Gerber's men now have a new mission: go in with guns blazing . . . and get out alive.

Vietnam, 1968—The combat base at Khe Sanh comes under siege. Bombarded by rocket and mortar attack, six thousand US Marines fight to hold the hilltop garrison against twenty thousand NVA troops. As the enemy moves one step closer to victory, an anxious US President faces a political nightmare—Khe Sanh must not fall.