Resultado narrado por "Mike Chamberlain" em Todas as categorias

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Small though they were, PT boats played a key role in World War II, carrying out an astonishing variety of missions where fast, versatile, and strongly armed vessels were needed. Called "weapons of opportunity", they met the enemy at closer quarters and with greater frequency than any other type of surface craft. Among the most famous PT commanders was John F. Kennedy, whose courageous actions in the Pacific are now well known to the American public.

With his irreverant personality, laid-back approach, and penchant for the unexpected, Joe Maddon is a singular presence among Major League Baseball managers. Whether he's bringing clowns and live bear cubs to spring training or leading the Chicago Cubs to their first World Series victory in 108 years, Maddon is always one to watch. In Try Not to Suck, ESPN's Jesse Rogers and MLB.com's Bill Chastain fully explore Maddon's life and career, delving behind the scenes and dissecting that mystique which makes Maddon so popular with players and analysts alike.

Of the 44 presidents who have led the United States, nine made mistakes that permanently scarred the nation. Which nine? Brion McClanahan, author of The Politically Incorrect Guide to the Founding Fathers and The Founding Fathers' Guide to the Constitution, will surprise listeners with his list, which he supports with exhaustive and entertaining evidence.

The 2-Hour Job Search shows job seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Steve Dalton explains how to wade through the Internet's sea of information and create a job search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview - with only two hours of effort.

Last Days of Summer is the story of Joey Margolis, neighborhood punching bag, growing up goofy and mostly fatherless in Brooklyn in the early 1940s. A boy looking for a hero, Joey decides to latch on to Charlie Banks, the all-star third basemen for the New York Giants. But Joey's chosen champion doesn't exactly welcome the extreme attention of a persistent young fan with an overactive imagination. Then again, this strange, needy kid might be exactly what Banks needs.

Have you found yourself doing something and thinking, Why do I keep doing this? We all have an unhealthy habit - or two, or three. Yours may be as simple as wasting time on the Internet, constantly checking your email, or spending too much time in front of the TV. Or it may be more serious, like habitual drinking, emotional overeating, constant self-criticism, or chronic worrying. Whatever your harmful habit is - you have the power to break it.

There was no pattern to the murders, no common thread other than the fact that the victims were all vacationers, robbed of their possessions, and slain in seemingly random crimes. Authorities across three continents and a dozen nations had no idea they were all looking for the same man: Charles Sobhraj, aka "The Serpent". A handsome Frenchman of Vietnamese and Indian origin, Sobhraj targeted backpackers on the "hippie trail" between Europe and South Asia. A master of deception, he used his powerful intellect and considerable sex appeal to lure naive travelers into a life of crime.

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.

Schizophrenia is one of the most traumatic psychiatric disorders, both for the affected person and their family. It also carries an unfortunate stigma and suffers from frequent misinterpretation by the popular media. The disorder usually manifests itself through significant periods of hallucinations, bizarre delusions, and disorganized behavior, but the individuals who suffer from this brain disorder are not generally violent, and do have periods of remission.

The Civil War represented a momentous change in the character of war. It combined the projection of military might across a continent on a scale never before seen with an unprecedented mass mobilization of peoples. Yet despite the revolutionizing aspects of the Civil War, its leaders faced the same uncertainties that have vexed combatants since the days of Thucydides and the Peloponnesian War.

What is Vladimir Putin up to? This book examines how the mentality of Putin and his team - the code of Putinism - has shaped Russian politics over the past two decades. It explains not only the thoughts and ideas that motivate Putin's decisions, but also the set of emotions and habits that influence how Putin and his close allies view the world. While some observers portray Putin as either a cold-blooded pragmatist or a strident Russian nationalist, Taylor provides a more nuanced and compelling interpretation of Putin's motives and actions.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

How many Carl Sagan fans know that while the renowned scientist was at Stanford University, he produced a controversial paper, funded by a NASA research grant, that concludes that ancient alien intervention may have sparked human civilization? Author Donald L. Zygutis lays out a compelling case that points to a cover-up by the Pentagon and NASA, who may have buried it soon after it was written. How significant is the Stanford paper?

In this audiobook, Melvin Delgado offers a compelling case for the centrality of sanctuary cities' cause to the very mission and professional identity of social workers and others in the human services and mental-health professions. He also presents a historical perspective on the rise of the sanctuary movements of the 1970s and 2000s, giving context for the current environment and immigration debate.

Economics and comic books seem to be a world apart. But in the hands of economics professor and comic hero aficionado J. Brian O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm, he shows how the travails of superheroes can explain the building blocks of economics and how the laws of economics explain the mysteries of superhero behavior. Why Superman Doesn't Take Over the World: What Superheroes Can Tell Us About Economics probes the motivations of our favorite heroes and considers what it would look like if their stories played out in reality.

In a secret meeting in 1981, a master thief named Louis Royce gave career gangster Ralph Rossetti the tip of a lifetime. As a kid, Royce had visited the Isabella Stewart Gardner Museum and made a habit of sneaking in at night to find a good place to sleep. He knew the Museum's security was lax, and he gave this information to a boss of the Boston criminal underworld. It took years before the Museum was hit. But when it finally happened, it quickly became one of the most infamous art heists in history.

Karen Daily, recently divorced, lives with her two kids in a quaint suburb of New York City. She's teaching at a nearby elementary school, starting to date again, and for the first time in years has found joy in her life. Mark Berman, Karen's friend and neighbor, wants out of his unhappy marriage, and so does his wife, Deb, but they have been staying together for their kids. Unbeknownst to Karen, Mark has a rich fantasy life about her, which has grown into a full-blown obsession.

Politicians, ecologists, and government wildlife officials are fighting a desperate rearguard action to halt the onward reach of Asian carp, four troublesome fish now within a handful of miles from entering Lake Michigan. From aquaculture farms in Arkansas to the bayous of Louisiana; from marshlands in Indiana to labs in Minnesota; and from the Illinois River to the streets of Chicago where the last line of defense has been laid to keep Asian carp from reaching the Great Lakes, Overrun takes us on a firsthand journey into the heart of a crisis.

After Paul Stutzman lost his wife to breast cancer, he sensed a tug on his heart - the call to a challenge, the call to pursue a dream. With a mixture of dread and determination, Paul left his job, traveled to Georgia, and took his first steps on the Appalachian Trail. What he learned during the next four and a half months changed his life and can change yours as well. In Hiking Through, you'll join Paul on his remarkable 2,176-mile trip through 14 states in search of peace and a renewed sense of purpose.