Resultado de "David R" em Todas as categorias

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

In this anthology, you'll find 17 tales of conflict and heroism, exploration and discovery, endurance and triumph. Flee the apocalypse of modern-day Earth, fly a fighter in the cold emptiness of deep space, and find new life on the distant shores of an alien world. You might even discover something about yourself as each author opens a window on the soul of mankind.

The problem of agriculture is as old as civilization. Throughout history, great societies that abused their land withered into poverty or disappeared entirely. Now we risk repeating this ancient story on a global scale due to ongoing soil degradation, a changing climate, and a rising population. But there is reason for hope. David R. Montgomery introduces us to farmers around the world at the heart of a brewing soil health revolution that could bring humanity's ailing soil back to life remarkably fast.

Reduced life expectancy, worsening health outcomes, health inequity, and declining health-care options - these are now realities for most Americans. However, in a country of more than 325 million people, addressing everyone's issues is challenging. How can we effect beneficial change for everyone so we all can thrive? What is the great equalizer?

Letters from Home lays out a bold, no-nonsense approach to raising grateful kids who aspire to something higher than behaving badly on a reality show, actually talk to you in person instead of texting your phone, and understand that the world revolves around something other than them.

The adoption of a child is always a joyous moment in the life of a family. Some adoptions, though, present unique challenges. Welcoming these children into your family - and addressing their special needs - requires care, consideration, and compassion.

Yes, the world faces substantial environmental challenges - climate change, pollution, and extinction. But the surprisingly good news is that we have solutions to these problems. In the past 50 years, a remarkable number of environmental problems have been solved while substantial progress is ongoing on others. The Optimistic Environmentalist chronicles these remarkable success stories. Endangered species - from bald eagles to gray whales - pulled back from the precipice of extinction.

The 32nd edition of Writers of the Future may be the best new book yet! Brand-new adventure through space, time, and possibility. Along the way these new authors will introduce you to fascinating characters such as Nate, a very loyal companion - like most werewolves would be. Keanie has a parasite that lets her morph and so transform into anyone. Liz owns a dinosaur maker, but raw ingredients can be a problem. Anna slaves away in a factory but her magic leaves her unfulfilled. These authors take creative writing to a whole new level!

The year 1955, New York City, the city of progress. But in the Perlman residence, the past is as close as the present. Rachel Perlman, a child of Berlin and an artist bearing her mother's legacy, arrives in New York as part of the wave of Jewish Displaced persons who managed to survive the brutalities of the war. But despite her efforts, Rachel is unable to live the "normal" life of an American housewife, not until she can shake the ghosts of her past and the tremendous guilt that weighs down on her: the "crime" of survival.

The concept of nonduality lies at the very heart of Mahayana Buddhism. In the West, it's usually associated with various kinds of absolute idealism in the West, or mystical traditions in the East-and as a result, many modern philosophers are poorly informed on the topic. Increasingly, however, nonduality is finding its way into Western philosophical debates. In this analysis of the philosophies of nondualism of (Hindu) Vedanta, Mahayana Buddhism, and Taoism, renowned thinker David R. Loy extracts what he calls "a core doctrine" of nonduality.

From 1953 to 1969, the Supreme Court under Chief Justice Earl Warren brought about many of the proudest achievements of American constitutional law. The Warren Court declared racial segregation and laws forbidding interracial marriage to be unconstitutional; it expanded the right of citizens to criticize public officials; it held school prayer unconstitutional; and it ruled that people accused of a crime must be given a lawyer even if they can't afford one. Yet conservative critics have fiercely accused the justices of the Warren Court of abusing their authority....

David R. Montgomery and Anne Bikle take us far beyond the well-worn adage to deliver a new truth: the roots of good health start on farms. What Your Food Ate marshals evidence from recent and forgotten science to illustrate how the health of the soil ripples through to that of crops, livestock, and ultimately us. Navigating discoveries and epiphanies about the world beneath our feet, they reveal why regenerative farming practices hold the key to healing sick soil and untapped potential for improving human health.

With the US market in shambles, investors are looking for other places to put their money. Europe has become the destination of choice and will continue to be for the foreseeable future.

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

Do scientists see conflict between science and faith? Which cultural factors shape the attitudes of scientists toward religion? Can scientists help show us a way to build collaboration between scientific and religious communities? To answer these questions and more, the authors of Secularity and Science: What Scientists Around the World Really Think About Religion completed the most comprehensive international study of scientists' attitudes toward religion ever undertaken, surveying more than 20,000 scientists and conducting in-depth interviews with over 600 of them.

In organizations today, getting work done requires political and collaborative skills. That's why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the "currencies" they value.

There are true things about us and there are truer things. David Lomas invites readers to move beyond what may simply be true to the truest thing, discovering a real identity in Christ. We are all bundles of competing desires and half-true labels. We arry them around like scars; we carry them around like badges. They tell us we are no more than a job description, relationship status, or appearance. But the most important and truest identity of every Christian is that they are loved, accepted, and created in the image of God.

Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them.

In a city full of thieves, there are none better than the wily Reynard: a skilled cat burglar, con artist, and master of disguise who preys on the wealthy and powerful. But even a man of Reynard's talents can make a mistake, especially when there's a beautiful woman involved . . .

When Sherlock Holmes began his practice as a consulting detective, his ideas of scientific criminal investigations caused the London police to look upon him as a mere ‘theorist’. And yet, through his work, the science behind catching criminals became so important that it's hard now to imagine the world without them. Many famous great detectives followed in Holmes's footsteps, but before they began their careers - and while Holmes was still in practice in Baker Street - another London consultant, Dr John Thorndyke, opened his doors using the scientific methods of Holmes.