Resultado narrado por "Peter Ganim" em Todas as categorias

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

>From its launch in 1920 until its demise in 1951, the magazine Black Mask published pulp crime fiction. The first hard-boiled detective stories appeared on its pages. Dashiell Hammett and Raymond Chandler, Erle Stanley Gardner and John D. MacDonald got their start in Black Mask.

The urban crime stories that appeared in Black Mask helped to shape American culture. Modern computer games, films, and television are rooted in the fiction popularized by “the seminal and venerated mystery pulp magazine” (Booklist).

Contemporary life provides us with infinite opportunities, along with endless temptations. We can eat whatever we want, whenever we want. We can buy goods and services for rapid delivery. But living in this 24/7 hyper-reality poses serious risks to our physical and mental states, our connections to others, and even to the world at large. Brain Wash builds from a simple premise: Our brains are being gravely manipulated, resulting in behaviors that leave us more lonely, anxious, depressed, distrustful, illness-prone, and overweight than ever before.

Run, Rose, Run is a novel glittering with danger and desire—a story that only America’s #1 beloved entertainer and its #1 bestselling author could have created.

If it is possible to conquer space, then perhaps it is also possible to conquer time. At least that was the theory American scientists were exploring in an effort to explain the new sources of knowledge the Russians possessed. Perhaps Russian scientists had discovered how to transport themselves back in time in order to learn long-forgotten secrets of the past.

For thirty years, Rod Nordland shadowed death. As one of his generation's preeminent war correspondents, he reported in over 150 countries, many of which were in violent upheaval, and was no stranger to witnessing tragedy. But in summer 2019, during the height of India’s erratic monsoon season, Nordland was suddenly faced with a tragedy of his own: he collapsed in the middle of a morning jog, was rushed to the hospital, and diagnosed with a fatal brain tumor.

Dashiell Hammett was a crime writer who elevated the genre to true literature, and The Thin Man was Hammett’s last - and most successful - novel. Following the enormous success of The Thin Man movie in 1934, Hammett was commissioned to write stories for additional films. He wrote two full-length novellas for the films that became After the Thin Man and Another Thin Man.

With more than a million copies sold worldwide, Dr. Perlmutter's books have changed many lives. Now, he's created a practical, comprehensive program that lowers the risk for brain ailments while yielding other benefits, such as weight loss, relief from chronic conditions, and total body rejuvenation. Science-based and highly accessible, The Grain Brain Whole Life Plan expands upon the core advice from Dr. Perlmutter's previous works and introduces new information.

The White House is the home of the president of the United States, the most guarded, monitored, closely watched person in the world. So how could a US president vanish without a trace? And why would he choose to do so? An unprecedented collaboration between President Bill Clinton and the world's best-selling novelist, James Patterson, The President Is Missing is a breathtaking story from the pinnacle of power.

Renowned neurologist David Perlmutter, MD, blows the lid off a topic that's been buried in medical literature for far too long: carbs are destroying your brain. And not just unhealthy carbs, but even healthy ones like whole grains can cause dementia, ADHD, anxiety, chronic headaches, depression, and much more.

Alex and Leslie Twisden lead charmed lives - fabulous jobs, a town house on Manhattan's Upper East Side, a passionate marriage. What they don't have is a child, and as they try one infertility treatment after the next, yearning turns into obsession. As a last-ditch attempt to make their dream of parenthood come true, Alex and Leslie travel to Slovenia, where they submit to a painful and terrifying procedure that finally gives them what they so fervently desire...but with awful consequences.

The long and secret effort to track down Osama bin Laden has been called the biggest, costliest manhunt in history. This reconstruction, compiled from reporting from more than two-dozen Washington Post correspondents and staffers over more than 15 years, traces the hunt from its beginnings in 1997, during the Clinton administration.

Ten years ago, the kingdom of Jasad burned. Its magic was outlawed. Its royal family murdered. At least, that’s what Sylvia wants people to believe. The Heir of Jasad escaped the massacre, and she intends to stay hidden, especially from the armies of Nizahl that continue to hunt her people. But a moment of anger changes everything. When Arin, the Nizahl Heir, tracks a group of Jasadi rebels to her village, Sylvia accidentally reveals her magic—and captures his attention. Now Sylvia’s forced to make a deal with her greatest enemy: Help him hunt the rebels in exchange for her life.

Offering an alternative to twelve-step programs, a supportive guide explains how to identify the impulse to use intoxicants, learn self-control, value sobriety, and replace addiction with self-supportive behaviors.

Following the success of Paris Noir, the Akashic Noir Series has expanded to include the famously diverse and sometimes controversial suburbs of this legendary city.

There is something of both the absolutely spectacular and positively disgraceful about Tehran. But most writers around the world are inclined to think that their own sprawling metropolis is the capital of every imaginable vice and crime, of impossible love and tenderness and cruelty and malice in measures that seldom exist anywhere else. For me, Tehran's case is no different - except that there really is a difference here. The city may be a hothouse of decadence, a den of inequity, all that. But it still exists under the watchful eye of a very unique entity, the Islamic Republic.

In his first groundbreaking book, Dr. William Li explored the world of food as medicine. By eating foods that you already enjoy, like tomatoes, blueberries, sourdough bread, and dark chocolate your body activates its five health defense systems to fight cancer, diabetes, cardiovascular, neurodegenerative autoimmune diseases, and other debilitating conditions.

The chartered Zarathustra Company had it all their way. Their charter was for a Class III uninhabited planet, which Zarathustra was, and it meant they owned the planet lock stock and barrel. They exploited it, developed it and reaped the huge profits from it without interference from the Colonial Government. Then Jack Holloway, a sunstone prospector, appeared on the scene with his family of Fuzzies and the passionate conviction that they were not cute animals but little people.

New York Times best-selling author Kim Stanley Robinson returns with a bold and brilliant vision of New York City in the next century. As the sea levels rose, every street became a canal. Every skyscraper an island. For the residents of one apartment building in Madison Square, however, New York in the year 2140 is far from a drowned city. There is the market trader, who finds opportunities where others find trouble. There is the detective, whose work will never disappear—along with the lawyers, of course.