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Johnny Appleseed's real name was John Chapman, a native of Massachusetts who lived from 1774 to 1845. It is known that he wandered for 40 years through Pennsylvania, Ohio, and Indiana sowing apple seeds, staying one step ahead of the pioneer movement in order to sell seedlings to those who traveled through. Chapman was known for his humanitarian values: his cheerfulness, generosity, and most of all, his respect for, and nearly mystical relationship with, nature.

Despite advances in health care, infectious microbes continue to be a formidable adversary to scientists and doctors. Vaccines and antibiotics, the mainstays of modern medicine, have not been able to conquer infectious microbes because of their amazing ability to adapt, evolve, and spread to new places. Terrorism aside, one of the greatest dangers from infectious disease we face today is from a massive outbreak of drug-resistant microbes.

Based on extensive research with organizations and companies that are boldly breaking out of business as usual, Beloved Economies offer listeners an imagination-expanding vision of what work could be. Authors Rimington and Cea explore possibilities for how we work, learning with more than sixty people from a wide array of enterprises. What these groups have in common is that they are generating forms of success that audaciously prioritize well-being, meaning, connection and resilience—alongside conventional metrics like quality and financial success.

Augustin Fresnel (1788–1827) shocked the scientific elite with his unique understanding of the physics of light. The lens he invented was a brilliant feat of engineering that made lighthouses blaze many times brighter, farther, and more efficiently. Battling the establishment, his own poor health, and the limited technology of the time, Fresnel was able to achieve his goal of illuminating the entire French coast. At first, the British sought to outdo the new Fresnel-equipped lighthouses as a matter of national pride.

When Rael Levitt stepped onto the podium at Quoin Rock Wine Estate in December 2011, he was CEO of the industry-pioneering Auction Alliance and at the pinnacle of a glittering 20-year career. But then disaster struck. After being accused by a powerful billionaire of using a ghost bidder to inflate the bid price, Levitt’s reputation was obliterated. In an echo of the Boxing Day tsunami that he survived in 2004, the self-made entrepreneur was overwhelmed by a media-driven scandal. Once the face of South African auctions, he seemingly sank without a trace. But he was not beaten.

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written...

Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited follow-up to their New York Times Notable blockbuster. Based...

In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty...

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Provocative and refreshingly candid, this audiobook discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty.

This is the first book to offer the great master's incisive wisdom in short selections taken from the whole range of his voluminous works. The pithy and powerful readings, arranged according to theme, provide a perfect introduction to Dogen - and inspire spiritual practice in people of all traditions.

For readers of Bill Bryson, Neil deGrasse Tyson and Siddhartha Mukherjee, a wondrous, wildly ambitious, and vastly entertaining work of popular science that tells the awe-inspiring story of the elements that make up the human body, and how these building blocks of life travelled billions of...

Avraham Bahar leaves debt-ridden and depressed Albania to seek a better life in, ironically, Stalinist Russia. A professional barber, he curries favor with the Communist regime, ultimately being invited to become Stalin’s personal barber at the Kremlin, where he is entitled to live in a government house with other Soviet dignitaries. In the intrigue that follows, Avraham, now known as Razan, is not only barber to Stalin but also to the many Stalin look-alikes that the paranoid dictator circulates to thwart possible assassination attempts - including one from Razan himself.

Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with short-term performance, a culture of gamesmanship has grown among corporate management, financial...

Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with short-term performance, a culture of gamesmanship has grown among corporate management, financial...

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.