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In this must-listen book, you'll learn about Dr. Pelè’s groundbreaking strategies, systems, and software for harnessing the science-backed tools of Profitable Happiness™ to create a culture of collaboration, innovation, and engagement that delivers high performance in your organization.

Even people who don't know football know Pelé. The best of a generation of Brazilian players universally acknowledged as the most accomplished and attractive group of footballers ever to play the game, he won the World Cup three times and is Brazil's all-time record goalscorer. But how did this man - a sportsman, a mere footballer, like many others - become a global icon? Was it just by being the best at what he did, or do people respond to some other quality?

Soccer. Football. The beautiful game. The world’s most popular sport goes by many names, but for decades, fans have agreed on one thing: the greatest player of all time was Pelé. Now the legendary star, ambassador, and humanitarian shares a global vision for what soccer can accomplish. Now he shares his story, his experience, and his insights on the game for the very first time. Before Messi, before Ronaldo, before Beckham, there was Edson Arantes do Nascimento - known simply as Pelé.