Resultado de "Levitt" em Todas as categorias

Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with short-term performance, a culture of gamesmanship has grown among corporate management, financial...

 Elixir tells the story of Edouard Laugier and Auguste Laurent, the son of a perfumer and a fellow aspiring chemist, who met on the Left Bank while pursuing their passion for science. Spurned by the scientific establishment, the pair ended up working out of Edouard's family perfume shop, Laugier père et fils. By day they prepared the revitalizing elixirs and rejuvenating eaux it was famous for, but by night using the ingredients of the perfumery and the principles of alchemy, they pursued the secret of life itself.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.