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In this sequel to his best-seller The System, master sales trainer Eric Lofholm lays out the seven-step sales scripting method he has used to help his clients generate over $500 million in revenue over the last two decades. Eric begins by showing you how to get over some of the common fears associated with sales scripting, such as fear of sounding rehearsed and scriptwriter's block.

Contrary to the myth that you have to be a born salesman, selling is a step-by-step system that anyone can learn. In this book, renowned sales trainer Eric Lofholm distills the secrets of sales success into a simple three-step formula that has been used by more than 10,000 students over the past 14 years to get more leads, book more appointments, and make more sales.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.