Damage Control Audiolivro Por Eric Dezenhall, John Weber capa

Damage Control

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Damage Control

De: Eric Dezenhall, John Weber
Narrado por: Sean Pratt
Assine - Grátis por 30 dias

Depois de 30 dias, R$ 19,90/mês. Cancele quando quiser.

Compre agora por R$ 26,41

Compre agora por R$ 26,41

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.



If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn't help much during a real crisis, and it's easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you're a wonderful person, but all that matters is whether twelve jurors think you're guilty.



Damage Control will reveal what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come. Desenvolvimento Pessoal Gestão e Liderança Marketing e Vendas
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