Resultado Editorial "Ascent Audio" em Todas as categorias

Recent breakthroughs in AI have not only increased demand for AI products, they've also lowered the barriers to entry for those who want to build AI products. The model-as-a-service approach has transformed AI from an esoteric discipline into a powerful development tool that anyone can use. Everyone, including those with minimal or no prior AI experience, can now leverage AI models to build applications. In this book, author Chip Huyen discusses AI engineering: the process of building applications with readily available foundation models.

Better Vocabulary in 30 Minutes a Day offers a lively and entertaining method for adding a more impressive list of words to your everyday speech, and for learning how to use them effortlessly and accurately. Besides giving definitions, this invaluable guide also provides root meanings and elements of words so you can increase your vocabulary base by thousands of exciting new words and use them with aplomb in sentences.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Imagine if your life were a startup. How would you lead it and shape it to be most successful? That's the question behind The Happiness Files, a rich selection of enlightening and instructive essays by Arthur C. Brooks, known worldwide for his inspiring yet practical wisdom and advice in his weekly column for the Atlantic and in his bestselling books, From Strength to Strength and Build the Life You Want (coauthored with Oprah Winfrey).

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements. Author Chip Huyen, cofounder of Claypot AI, considers each design decision in the context of how it can help your system as a whole achieve its objectives.

Large language models (LLMs) and diffusion models such as ChatGPT and Stable Diffusion have unprecedented potential. Because they have been trained on all the public text and images on the internet, they can make useful contributions to a wide variety of tasks. And with the barrier to entry greatly reduced today, practically any developer can harness LLMs and diffusion models to tackle problems previously unsuitable for automation. With this book, you'll gain a solid foundation in generative AI, including how to apply these models in practice.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

We're at an inflection point in data, where our data management solutions no longer match the complexity of organizations, the proliferation of data sources, and the scope of our aspirations to get value from data with AI and analytics. In this practical book, Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architecture that provides a new approach to sourcing, sharing, accessing, and managing analytical data at scale.

The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains.

Capitalism For All by John Hope Bryant presents a revolutionary framework for rebuilding American prosperity through economic inclusion rather than division. As the founder and CEO of Operation HOPE, America's first nonprofit social investment banking organization, and a former vice-chairman of...

In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love—the deep connection that makes people feel seen, valued, and inspired—isn't just a soft feeling. It's a measurable driver of performance and growth.

In the newly revised and expanded second edition of The Strategic Millionaire: Seven Laws of Wealth the Rich Don't Tell You, veteran financial technology leader Armando Pantoja challenges the conventional mindsets that prioritize instant gratification and embrace immediate rewards in favor of...

What does the USA's number one online casket company, a nationally distributed sustainable sausage brand, and the company behind the editing system used by The Matrix have in common? These thriving ventures were founded by unlikely entrepreneurs whose journeys reveal what it takes to succeed in launching and growing a startup.

From growing up in 1980s Harlem to working at entertainment giants such as BET, MTV, and Nickelodeon, Khadijah Sharif-Drinkard has spent her life redefining what real power looks like. In Power Reimagined, she dismantles the myths we've been taught about power. Through raw, behind-the-scenes stories from both her childhood and her trailblazing career, she reveals that real power isn't handed to you—it's forged through strategy, courage, and an unshakable belief in your own worth.

In today's dynamic and fast-paced corporate world, executive careers are more fluid than ever, and so is the executive job market. As an ambitious leader, you have no problem closing a deal or hitting your numbers, but you may find the next step harder to crack. To land the position you want, you need to be clear about your unique value proposition for that specific role. Yet the higher you rise, the harder it becomes to get honest opinions on your strengths and weaknesses.

A must-listen new book on how elite performers consistently thrive under pressure.

How to exude confidence. Present with style. Overcome overthinking. Give difficult feedback. To succeed at work, you need accessible, actionable, succinct ideas to help you solve your most common challenges. Drawing from Management Tip of the Day, HBR's most popular newsletter, this concise, handy annual collection is packed with easy-to-follow tips on a broad range of topics.