Formula X is a business fable about speed, leadership, and organizational change.

Many organizations struggle to adapt to our fundamentally faster world. For companies and professionals, it often feels like they have to make an ultimate choice: Quality or speed. But speed does not have to result in bad work - and Formula 1 motor racing proves this. 

Within the two weeks between races, they perform the enormous job of analyzing all data, designing and producing new components, shipping, assembling and testing. How do they do that? And what can we learn from F1 in applying these lessons to our workplaces? 

Formula X tells the story of Ronald Park, director of a large kitchen manufacturer. He will lose his job if he fails to significantly reduce the delivery time of his kitchens to under two weeks. As he takes up this challenge, he manages to get his organization closer to this goal, step-by-step. He receives unexpected help from the team captain of a well-known Formula 1 team. 

Ronald successfully implements several F1 lessons in his company. But just when Ronald thinks he made it, things change to the worse. How will he manage? How will he keep his company alive? 

In Formula X you will learn the secrets to reaching extreme acceleration in your organization!