Experimente por R$ 0,00

R$ 19,90 /mês

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele a qualquer momento.
The $10 Trillion Prize  Por  capa

The $10 Trillion Prize

De: Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Narrado por: Don Hagen
Assine - Grátis por 30 dias

Depois de 30 dias, R$ 19,90/mês. Cancele quando quiser.

Compre agora por R$ 53,99

Compre agora por R$ 53,99

Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO

Sinopse

Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

  • There will be nearly one billion middle-class consumers in China and India within the next ten years?
  • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
  • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
  • The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

©2012 The Boston Consulting Group, Inc. (P)2013 Gildan Media LLC

Resumo da Crítica

".…the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending." ( The Financial Times)

O que os ouvintes dizem sobre The $10 Trillion Prize

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.