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What does a 100-episode podcasting milestone have in common with high-performance leadership? Everything, according to Rosie Zilinskas. Drawing from her 30-year corporate career and success as host of the No Woman Left Behind podcast, Rosie reveals the powerful principles that connect exceptional podcasting with career advancement and leadership excellence.

The conversation takes us beyond surface-level interview techniques into the art of organic conversation. Rather than following rigid question scripts, Rosie shares how creating authentic connections with guests transforms both the podcasting experience and the value delivered to listeners. This approach parallels effective leadership communication, where authenticity trumps formality every time.

"Preparation, preparation, preparation begets confidence" becomes our mantra as Rosie unpacks the psychology behind high performance. Whether preparing for a podcast interview or career-defining presentation, thorough preparation creates the foundation for genuine confidence. The anxiety we feel in high-stakes situations almost always stems from inadequate preparation - a revelation that applies universally across professional domains.

The most fascinating insights emerge when discussing daily rituals and routines. Rosie's 5 AM to 9 AM personal development time - filled with meditation, exercise, journaling, and intention-setting - demonstrates how high performers prioritize self-renewal. This intentional approach to energy management creates the capacity for sustained excellence, whether in podcasting, leadership, or any demanding role.

Connect with Rosie:

Website
https://nowomanleftbehind.com/

Podcast
https://nowomanleftbehind.com/podcast/

Socials:
LinkedIn
https://www.linkedin.com/in/rosiecareercoaching/
Facebook
https://www.facebook.com/RosieCareerCoaching/
Instagram
https://www.instagram.com/rosiecareercoaching/
YouTube
https://www.youtube.com/@RosieCareerCoaching
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Ever wondered why your podcast isn't building the audience connection or business results you expected? The answer might lie not in who you're interviewing, but in how little airtime you're giving yourself.

In this perspective-shifting conversation with award-winning podcast strategist Isabella Sanchez Castaneda, we uncover why solo episodes are the secret weapon most business podcasters overlook. Isabella shares her journey from journalism student to podcast powerhouse, explaining how the obsession with guest interviews often undermines your authority-building efforts.

"They want to fall in love with YOU, not your guests," Isabella emphasizes, pinpointing why so many podcasters struggle to convert listeners to clients. When you consistently prioritize guest voices, you surrender 95% of your airtime, leaving precious little opportunity to develop that crucial "know, like, and trust" factor with your audience.

Fear holds many back from speaking alone – fear of judgment, fear of taking up space, fear of having opinions. But as Isabella explains, that very discomfort signals the transformative potential of solo episodes. When listeners hear you confidently sharing expertise without a guest's safety net, they subconsciously elevate your authority. We explore practical approaches to structure solo content, from the simple five-paragraph essay format to strategic content planning that naturally leads to your offers.

Whether you're podcast-curious or hundreds of episodes deep in a guest-focused show, this conversation provides the mindset shift and tactical approach to make your voice the centrepiece of your podcasting strategy. Ready to step from the shadows of your guests into the spotlight of thought leadership? This episode is your roadmap.

Connect with Isabella:

Website
https://www.isamediainc.com/

Podcast:
https://www.isamediainc.com/visible-with-isa-media-inc

Socials:
LinkedIn
https://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/
Instagram
https://www.instagram.com/isamediainc/
YouTube
https:/

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

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The unexpected happens—platforms crash, power fails, key equipment breaks down. Is your business prepared to keep functioning when disaster strikes? In this eye-opening conversation with business continuity expert Erika Andresen, we explore the critical yet often overlooked practices that keep businesses operational through any disruption.

Erika, a certified business continuity professional, former lawyer, and emergency management professor, reveals why small businesses are particularly vulnerable to disruptions despite being the backbone of community resilience. She shares compelling stories of business owners caught unprepared. These cautionary tales highlight how seemingly small dependencies can create devastating single points of failure.

We dive deep into practical approaches for identifying vulnerabilities in your business operations, from social media dependencies to supply chain fragility. Erika explains that while large corporations have robust continuity teams, small businesses can achieve significant protection with thoughtful planning and backup systems. Her firsthand experience surviving Hurricane Helene without power, internet, or cell service for days provides sobering insights into how quickly cascading failures can impact even the best-laid plans.

Most valuable is Erika's practical framework for developing your own continuity strategy: aim for an 80% solution by methodically examining every aspect of your business and asking, "If this disappeared tomorrow, how would we continue?" The difference between hoping disasters won't happen and having concrete contingencies can determine whether your business survives or thrives through unexpected challenges.

Connect with Erika:
www.eaasc.com
Take the Business Readiness Assessment is at the bottom of the page:

Check out Erika's book:
https://www.amazon.com/How-Not-Kill-Your-Business/dp/199018538X

Follow Erika on socials:

Instagram
https://www.instagram.com/dontkillyourbusiness/
TikTok
https://www.tiktok.com/@dontkillyourbusiness
LinkedIn
https://www.linkedin.com/company/eaas-consult

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Discover the untapped potential of Google Business Profiles with digital marketing veteran Marilyn Jenkins as she reveals how this free tool can dramatically increase your local visibility and phone inquiries.

Many business owners make a critical mistake – setting up their Google Business Profile once and forgetting about it. But as Marilyn explains, treating your profile like a social media platform that demands regular engagement can be the difference between being buried in search results or appearing prominently in the map pack where 50-80% of searchers click.

The conversation reveals surprising insights about how Google evaluates and ranks local businesses. Contrary to popular belief, you don't need hundreds of 5-star reviews to outrank competitors. Marilyn shares a remarkable case study where simply optimizing a neglected profile increased a client's incoming calls by 42% in just six weeks. The best part? Maintaining this valuable digital asset requires only 10 minutes weekly.

For podcasters who also operate local businesses, this episode delivers practical, actionable advice on maintaining consistent information across platforms, selecting the right business categories, and creating a seamless review collection process. Don't miss Marilyn's counterintuitive tip about who can leave reviews (hint: it's not just customers) and why a perfect 5-star rating shouldn't be your goal. Whether you're a seasoned digital marketer or just starting to explore local SEO, this conversation provides the blueprint for dominating local search and turning Google searchers into paying clients.

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Ever feel like you're creating amazing podcast content only to have it disappear into the void after posting a single announcement? What if that one episode could magically transform into dozens of engaging social media posts, extending your reach for months?

That's exactly what marketing strategist Ely Delaney reveals in this eye-opening conversation about content repurposing. As the creator of the Follow-up Rockstar system and host of the "Meet Cool People" podcast, Ely breaks down his brilliant "content wheel" methodology that can turn a single 30-minute podcast episode into 35+ distinct content pieces across multiple platforms.

From extracting powerful 60-second clips for reels to creating audiograms and quote graphics, Ely demonstrates how modern podcasters can maximize their content's lifespan without spending countless hours on production. He walks through exactly which tools streamline the process (including AI assistants that do the heavy lifting), making what seems overwhelming surprisingly manageable – even for busy podcasters with limited resources.

Whether you're a podcasting veteran looking to level up your promotion strategy or just getting started in the medium, this conversation delivers actionable insights you can implement immediately.

Connect with Ely
https://elydelaney.com/homepage

Meet Cool People Podcast
https://meetcoolpeople.live/

Social Media
LinkedIn
https://www.linkedin.com/in/elydelaney/
Facebook
https://www.facebook.com/elydelaney
Instagram
https://www.instagram.com/elydelaney/

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

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What does it take to transform a simple podcast idea into a global sensation? Join us as we sit down with Kevin Palmieri, the mastermind behind Next Level University, a leading self-improvement podcast with over 1,700 episodes. Kevin candidly shares his unexpected journey into podcasting, teaching us the true meaning of accountability and the unwavering dedication required to build a brand that resonates with over 1 million listeners worldwide. His story, filled with engaging anecdotes and insights, shatters the illusion of overnight success, revealing the grit and consistency needed to thrive in the podcasting world.

Unlock the secrets to engaging your audience and building a loyal community as Kevin guides us through the art of audience engagement. He stresses the importance of leveraging various platforms, such as social media, to create authentic connections and foster organic conversations with your listeners. By focusing on meaningful metrics like subscriber counts and consumption rates, Kevin demonstrates how to maintain a dedicated audience that keeps coming back for more. Discover how to use social media as a tool for connection, rather than just conversion, and see firsthand how these strategies can propel your podcast to new heights.

Looking ahead, Kevin shares his thoughts on the future of podcasting, emphasizing the critical role of community-building and creative monetization strategies. As technology advances, he highlights the rising influence of AI while underscoring the importance of keeping the human element alive in content creation. Explore how video content is becoming a cornerstone in podcasting's evolution, and benefit from Kevin's insights on maintaining high audio quality alongside visual storytelling.

Connect with Kevin:
https://www.nextleveluniverse.com/

Podcast:
https://www.nextleveluniverse.com/podcast-growth-university/

Social Media:
Facebook
https://www.facebook.com/kevin.palmieri.90/
LinkedIn
https://www.linkedin.com/in/kevin-palmieri-5b7736160/
Instagram
https://www.instagram.com/neverquitkid/
YouTube

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Unlock the art of communication as Alison Smith, a seasoned coach and speaker, joins us to unveil the power of metaphors in making complex ideas more accessible. Imagine transforming intricate concepts into relatable stories that stick, much like Alison's genius use of gardening metaphors to break down the complexities of supplier management. Her insights will revolutionize how you convey messages, turning confusion into clarity with the vivid imagery and curiosity that metaphors inspire.

Venture into the creative realm of podcasting with Alison's pioneering series, "Landscaping Your Life." This innovative journey, born from a concept in 2000, is now a full-fledged podcast exploring personal growth through nature and idioms. Alison shares her personal reflections from recording over 70 episodes, emphasizing the authenticity and flexibility that come from experimenting with podcast formats. Discover how embracing your unique voice and narrative style can connect with your audience on a profound level, allowing your genuine self to shine through the microphone.

We also navigate the metaphorical crossroads of business and podcasting, where the clarity of purpose and intention are paramount. Alison challenges the rigidity of traditional podcast formats and encourages embracing diverse perspectives, much like a coach guiding you to see your project anew. By weaving photography analogies, we explore the significance of timing and understanding the "why" behind our actions. Whether you're planting seeds for your podcast's growth or capturing its essence, this episode offers a roadmap to transform your podcasting journey into one of continuous discovery and growth.

Connect with Alison:
https://www.alisonsmith.co/

Social Media
Facebook
https://www.facebook.com/LandscapingYourLife
LinkedIn
https://www.linkedin.com/in/alisonsmitheu/
Instagram
https://www.instagram.com/landscapingyourlife/
X
https://x.com/alisonrbcm
YouTube
https://www.youtube.com/@Landscapingyourlife

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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What if artificial intelligence could transform the way we communicate and create content? Join us as we uncover the intersection of AI and modern communication with our esteemed guest, Dr. Bo Bennett. Dr. Bennett shares his inspiring journey from self-publishing back in 2001 to developing platforms like ebookitcom and Bookmarketingpro, which have revolutionized the publishing landscape. We'll explore how AI is playing a pivotal role in book generation while discussing the enduring charm of traditional books and audiobooks. Plus, we'll compare the fluid nature of podcasting with the structured world of audiobooks and speculate on the future of these industries.

Our conversation sheds light on how AI is reshaping work by tackling mundane tasks and boosting productivity, allowing us to focus on what truly matters—creativity and meaningful engagement. Discover the secrets of effective AI communication, emphasizing the nuances of prompt engineering and the balance between human-like language understanding and ethical concerns. This episode isn't just about technology's potential but also its impact on our lives, striking a hopeful note on how AI could be a force for good. Dr. Bennett's insights are a testament to the transformative power of AI and its ethical implications, urging listeners to consider its benefits as well as its responsibilities.

Connect with Bo:

Website
https://www.bobennett.com/authors/bobennett

Start publishing using AI
https://bookbud.ai/

Listen to The Dr. Bo Show
https://www.hostingauthors.com/posts/bobennett/index.html

Follow Bo on social media:

Facebook
https://www.facebook.com/thedrboshow/
LinkedIn
https://www.linkedin.com/in/robertsbennett/

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

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If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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