Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count...

In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step!

If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building!

DISCOVER:

1. Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention

2. What Tests To Run After Getting Traction

3. How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement

4. When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin

5. Why So Many Artists Underestimate Their Ability To Monetize Attention

6. What To Do In The “Murky Middle” Between Content Success And Business Growth

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...

In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing!

If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy!

DISCOVER:

1. How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships

2. Why His Approach To His Comeback Is Rallying His Fans

3. What He’s Doing Differently With Instagram

4. How He’s Driving Traffic To Release Shows And Merch

5. Why Short-term Stunts Don't Create Long-term Fan Impact

6. What To Model From Jon’s Marketing and What To Avoid When Watching The Industry

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Jon's Finsta Account

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success...

In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from!

If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward!

DISCOVER:

1. How To Use Fan Data In Your Messaging

2. Why Simple Personalization Shows Fans You Know Them

3. How To Create Subject Lines And Questions That Spark Replies

4. Why Shouting Out Fans Matters (And How To Do It Well)

5. How Consistent Small Actions Compound Into Long Term Growth

6. What Separates Great Artists From The Rest

7. What Is The One Opinion That Should Drive Your Decisions

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!