“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?

In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!

If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!

DISCOVER:

1. What Core Metrics You Should Track Across Content, Email, And Offers

2. Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business

3. How To Use Location Data To Make Touring Decisions

4. What Makes LTV Useful (And When It Doesn’t Matter Yet)

5. How Privacy-First Is Impacting Business Growth

6. Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”

7. How To Avoid Being Misled By Vanity Metrics

8. What Balance Of Clarity And Persuasion Gets Fans To Take Action

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you...

In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans!

If you’ve ever wondered how and when to invest your time in branding in your career, this conversation will help you cut through the noise and focus on what really matters!

DISCOVER:

1. Why Most Artists Think About Branding Backwards

2. What Ad Scent Is And How It Impacts Your Fans’ Journey

3. Why It’s Nearly Impossible To “Perfect” Branding Early On

4. How To Create A Branding MVP You Can Actually Use

5. What Simple Elements Create Connection Across Your Brand

6. Why “Ugly” Landing Pages Can Convert Better Than Pretty Ones

7. How To Audit Your Copy And Content For Brand Consistency

8. How Your Social Strategy Shapes Your Entire Online Presence

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP364: Building A 3 Dimensional Artist Brand

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward...

In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism!

If you're holding off on launching ANYTHING because you’re not sure your fans will dig it, this episode will give you the mindset and tools to take action today!

DISCOVER:

1. Why Speed Is Your Best Friend In Music Marketing

2. How To Prototype Your Way To Fan Demand

3. What Questions To Ask Before You Build (or Launch) Anything

4. How To Create “Disposable” Products That Still Make An Impact

5. Why Safe Testing Grounds Help You Build Faster

6. What MVPs (Minimum Viable Products) Look Like In Artist Businesses

7. How To Order Tasks And Remove Bottlenecks

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!