Got music marketing questions? We've got answers...

In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth!

This Q&A episode is your go-to guide for pushing forward!

DISCOVER:

When To Use DSP Ads In Your Marketing

How To Convince Your Band It's Time To Dive Into E-commerce

Why And When Retargeting Ads Still Work

Why Documenting Your Creative Process Now Will Benefit Future Releases

How To Utilize Live Streams To Move Fans Through Your Funnel

When To Focus On Small, High Quality Content Improvements

What To Consider Before Dropping Cash On A Big Budget Music Video

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be!

In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season!

If you're ready to tap into the holiday season to boost your e-commerce sales, this episode is packed with offers that you can use starting right now!

DISCOVER:

How A Mystery Bag Can Clear Out Your Merch Overstock

What Makes Gift Cards And Store Credit A Fan-Favorite

How To Use Store Cash Coupons And Unlock Sales Potential

What New Year's Offers To Run To Get Fans Buying

How To Present Your 2026 Plans In A Way That Fans Want To Support

Why Every Sale Is A Chance To Connect With Your Fans

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships.

You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers.

This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share.

From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome.

You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.