This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...

In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling!

If you're thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot!

DISCOVER:

Why Tampering With Successful Ad Campaigns Is A No-No

How To Maintain Campaign Success While Experimenting

What Resetting An Ad Means For Your Optimization And Learning

Why Social Proof Amplifies Your Ads Over Time

How To Avoid Mistakes In Managing Ad Performance

What Smart Pivots Look Like When Changing Up Your Ad Copy

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Are you juggling too much to focus on what actually matters in your music career?

In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!

Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!

DISCOVER:

Why Your Music Is Still The Most Important Part Of Your Career

How To Build A Strong Connection With Your Fans

Why Mailing Lists Are Your Secret Weapon

How Will Built A Career From Musicianship To Management

What Lessons Nothing More Can Teach You About Fan Engagement

Why Authenticity In Art Overcomes Any Hurdle

What Role Merch Plays In Building A Fan Community

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Follow Nothing More on Instagram

Follow SiM on Instagram

Follow Ankor on Instagram

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense...

In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans!

If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today!

DISCOVER:

How To Calculate Your Revenue From Merch Sales

What Steps To Take To Create Offers For Your Fans

How Small Scale Actions Can Boost Your Bottom Line

What It Takes To Overcome Barriers In Revenue Generation

How To Leverage Entrepreneurial Thinking In Your Music Career

Why Direct Fan Engagement Is The Key To Sustainable Profits

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...

In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!

If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!

DISCOVER:

How To Plan Your Music Marketing With Just Four Dates

Why Creating Your Own Holidays Can Boost Your Sales

What To Do If You Only Have One Product To Sell

Why Frequency Matters More Than Perfection

How Smart Scheduling Can Make Sales More Predictable

What An "Always On" Approach Means For Your Career Success

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

If you've been rushing straight into release day chaos, you're gonna love this...

In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns!

Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch, this episode is your guide!

DISCOVER:

Why Arbitrary Deadlines Will Kill Your Marketing

How Procrastination On Pivots Creates Chaos

What Causes Slippage In Release Timelines And How To Fix It

How Post Mortem Reports Create Better Future Campaigns

Why Some Problems Have Repeat Offenders Behind The Scenes

How To Spot Choke Points In Your Release Process

What Successful Artists Do To Ensure Smooth Launches

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Your music career is a business. But not everyone sees it that way...

In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive!

Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides!

DISCOVER:

How Artists And Managers Can View The Music Business Like An Actual Business

Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness

How To Filter Noise And Focus On What Matters For Growth

Why A Manager Needs To Know How To Make Money In The Artist's Business

What Common Mistakes Managers Make And How To Avoid Them

How To Balance Short Term Wins With Long Term Growth Strategies

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together...

In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales!

Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your strategy!

DISCOVER:

How an Omni-Channel Approach Amplifies Your Marketing Reach

Why Neglecting Your Organic Social Content Can Harm Your Sales

How To Maintain A Balance Between Organic Content And Paid Promotions

What The Real Purpose Of Organic Social Should Be For Artists

When To Leverage All Your Communication Channels For Maximum Impact

Why Believing In Your Product Should Drive Your Sales Tactics

What Lessons From 2025 You Should Carry Into 2026 To Succeed

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy...

In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience!

If you're ready to turn your dreams into an actual plan for the new year, this episode will guide you toward creating an epic 2026 for your music career!

DISCOVER:

Why It's Crucial To Audit Your Past Year Before Planning Ahead

How To Set Goals That Excite You And Work

What The Three Main Channels Of The Buddy System Can Do For Your Growth

How To Reverse Engineer Your Monthly And Weekly Actions

Why Focusing On Habits Is More Effective Than Checking Off Tasks

What Difference Framing Makes When You Fall Short

How To Stay Flexible When You Need To Pivot

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!