Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.

When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.

So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.

I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.

Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.

Let's jump in and talk about what's actually possible!

Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.

The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.

I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)

Trust me, this is a total game-changer!

And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.

Let's jump in and talk about what's next for your business!

CHAPTERS:

• 00:00:13 Why the DIY Course Model Is Struggling
• 00:00:37 What I'm Seeing Across the Industry
• 00:02:21 Who's Getting Hit the Hardest Right Now
• 00:04:09 The AI Factor: What's Really Changed
• 00:04:41 The Two Big Shifts You Need to Make
• 00:06:37 Why High-Touch Group Programs Are the Future
• 00:08:20 What This New Model Looks Like in Practice
• 00:09:43 How to Future-Proof Your Course Business

Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.

After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.

I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.

Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success.

Let’s jump in and make your Black Friday promotion a massive hit!

00:00 Getting Ready for Black Friday

01:23 Cutting Through the Noise

03:20 The Power of Early Promotions

04:34 Making Black Friday Fun

05:53 Creating Exclusivity and FOMO

07:40 Leveraging Scarcity and Urgency

08:48 Ensuring Immediate Purchases

09:28 Black Friday Magic Bundle

10:42 Conclusion and Thank You