Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the lessons learned from building successful companies. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers valuable takeaways on innovation, perseverance, and the power of strategic pivots.

Links

Darrell Lerner

https://www.darrelllerner.com/

About Darrell Lerner

Serial Entrepreneur (2 exits) • Digital Strategist • Advisor

Co-Founded Snap Interactive, a publicly traded company in the online dating/social media space that grew to 100 million users and $100 million in revenue. The company ranked as the 36th fastest-growing company in North America on Deloitte's 2012 Technology Fast 500 for achieving 4,400% revenue growth over 5 years.

Combining his love for pets with his prior expertise in the online dating industry, Darrell launched AllPaws in 2013 to offer a better way for people to find their next pet. The best-in-class, online dating-style pet adoption platform quickly grew to millions of users before being acquired by pet industry leader, PetSmart.

Today, Darrell leads advises businesses and startups on optimizing their digital and product growth strategies, and coaches top entrepreneurs and business leaders on building high-income personal brands.

Darrell recently launched Syndicate 11, a collective of the world's top creative talent, helping large creators, actors, influencers, and models earn more money by "owning" their audience and assisting them in launching and growing digital products and brands to solve the "What's next?" challenge.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

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PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.

Takeaways

• The importance of timing in market adoption is crucial for success.
• Simplicity in product and message helps in crossing the chasm.
• Passion of the founder is key to engaging customers and building trust.
• Personal branding and owning your domain are essential in today's digital age.
• Podcasts are a powerful medium for entrepreneurs to share their stories.
• Taking photos with others can help expand your network and reach.
• The cascade theory emphasizes the need for a product to be easily shareable.
• Entrepreneurs should focus on grassroots marketing strategies.
• Building a business with passion can lead to success without large budgets.

About Jim James

Jim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.

You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Alden and Brandon talk about Alden's new book and how to have an stoppable mindset.

Links from the episode

• Unstoppable Mindset by Alden Mills Book

About Alden Mills

With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor—leadership—of oneself and others.

The first person Alden learned to lead was himself.
As a weak child with asthma, doctors insisted he limit physical activity and avoid sports. Instead, with the mindset instilled in him by his mother that “no one defines what you can and can’t do, but you,” he went on to become a National Collegiate Champion rower, earning Gold and Silver medals at the Olympic Festival, and a Navy SEAL who was top of his class.

Alden’s personal successes.
As Alden achieved personal successes, he repeatedly grew into leadership positions. He became captain of his collegiate rowing team, was promoted three times to Navy SEAL platoon commander, and ranked #1 platoon commander each time.

From a young age he amassed notebooks of invention drawings.
One of those ideas became the wildly popular Perfect Pushup and today he holds over 40 patents worldwide.

Global fitness powerhouse.
He turned a single invention into a global fitness powerhouse in over 70 countries with multiple products, leading Perfect Fitness to become the fastest-growing consumer product company in the country, with over $95 million in sales in just three years. He has since founded and served on multiple companies’ boards in retail hard goods, consumable products, and service-based businesses.

Unstoppable Leadership
Along the way, Alden cultivated a methodology that develops people into congruent and authentic leaders who successfully build teams and create cultures that are unstoppable regardless of the situation, industry, or environment.

Today Alden Mills is known as one of the leading business thinkers in America and spends his time helping others learn and implement the three levels of Unstoppable Leadership. He is the bestselling author of Unstoppable Mindset, Unstoppable Teams, and Be Unstoppable. Through speaking, coaching, writing, board advisory, and

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...