Episódios

  • Listicles Drive 9 in 10 Third-Party Mentions in AI Search

    Listicles Drive 9 in 10 Third-Party Mentions in AI Search
    Oct 30 2025
    In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies for long-term brand durability and growth. TIMESTAMPS (00:00) Listicles dominate AI search (01:16) Algorithms will refine sources (07:06) Human nature fuels spam (09:53) Remote done right takes work (15:31) Playing the bigger business game 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel
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    21 minutos
  • ChatGPT continues to lose GenAI traffic share

    ChatGPT continues to lose GenAI traffic share
    Oct 29 2025
    In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. They also discuss global marketing nuance, creative risks in Japan, and why the best companies often grow slowly before compounding. TIMESTAMPS (00:00) ChatGPT vs Gemini traffic share (02:53) ChatGPT retention and memory effect (06:16) AI in accounting: NOLs and verification (15:27) Global marketing nuance and Japan risks (19:36) Why great companies grow slow before compounding 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel
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    23 minutos
  • Is This the Best Vibe Coding Design App?

    Is This the Best Vibe Coding Design App?
    Oct 28 2025
    Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-search traffic realities, smarter brand-name PPC, and how to boost podcast revenue with pre-rolls and mid-rolls—all while tracking Gen Z’s shift to social-first search. Key takeaways: • AI prototyping speeds up on-brand CRO changes • Data from winning A/B tests beats opinions • Social-first search is reshaping SEO Chapters: 00:00 CRO workflow vs Figma 00:24 Spiralyze snapshots and winners 01:10 Identifying winning variations 01:39 Communicating and prototyping flow 02:01 Alloy.app natural-language edits 03:19 DIY speed vs delegation 03:45 Naming the tool: Alloy.app 04:36 Brand-safe quick homepage tweaks 05:26 Full homepage redesign plan 06:21 Fast team alignment wins 07:43 RFP button for enterprise 09:02 Brand search traffic insights 11:02 Podcast ad revenue basics 12:33 Sponsors and renewals 13:21 Single Grain brand queries 16:06 Gen Z social-first search 17:13 Smart brand-name PPC setup 17:46 Reddit reputation management 18:50 PPC churn and retention 19:44 Wrap-up and next steps
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    22 minutos
  • How AI is Actually Affecting The Labor Market

    How AI is Actually Affecting The Labor Market
    Oct 27 2025
    In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines, and the dangers of “AI slop” flooding workplaces. You’ll learn how AI drives profit without mass layoffs, where it truly adds ROI in marketing, and how to adapt to stay ahead. TIMESTAMPS (00:00) AI is reshaping jobs (02:30) The diamond-shaped workforce (08:10) The AI bubble and funding trends (12:00) McKinsey’s internal AI use (18:30) The AI slop problem and leader playbook 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    23 minutos
  • The Right Way to Speak at Conferences

    The Right Way to Speak at Conferences
    Oct 23 2025
    In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack their enterprise content strategies, showing that listening to customers drives real results. TIMESTAMPS (00:00) The right way to speak at conferences (04:00) Why post-talk networking is crucial for impact (08:00) Lessons from top SEO influencers and YouTube strategy (14:00) Building a data-driven content team (18:00) Navigating slow lead periods in agency life 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    22 minutos
  • 75,000 person agency is doomed

    75,000 person agency is doomed
    Oct 22 2025
    In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of AI on agency growth, value-based pricing, and what it takes to close bigger B2B contracts. Tune in for hard data, actionable takeaways, and advice for adapting your skills in the changing landscape. TIMESTAMPS (00:00) Why “average” is getting penalized in the AI era (08:40) Lead and MQL trends: what the downturn means (18:15) Agency giants on adapting (or failing) with AI (28:50) Does AI actually drive more revenue for agencies? (41:30) Rethinking value-based pricing in B2B contracts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    25 minutos
  • 7 unorthodox things we'd do with our marketing, if we had to go back in time

    7 unorthodox things we'd do with our marketing, if we had to go back in time
    Oct 21 2025
    In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    25 minutos
  • GEO, SEO, AI SEO, AEO… Which One Will Win?

    GEO, SEO, AI SEO, AEO… Which One Will Win?
    Oct 20 2025
    In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to client needs, optimizing for relevance, and why wasting marketing budgets on the wrong audiences is a costly mistake. TIMESTAMPS (00:00) GEO vs. AEO vs. AI SEO: why client language wins (06:30) How platforms like YouTube and Reddit define search relevance (13:00) Lessons from failing and succeeding with podcasts (19:20) Why pointless billboards are a money pit (25:00) The challenge of driving change in large organizations 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    19 minutos