Episódios

  • Why Consumer Neuroscience Is Better Than a Focus Group

    Why Consumer Neuroscience Is Better Than a Focus Group
    Mar 20 2025
    Imagine spending a fortune on a product launch. Your team ran focus groups, gathered positive feedback, and everything seemed on track. But when the product hits the market… it flops. Sales drop, confusion spreads—what went wrong?

    The truth is, traditional focus groups are flawed—because what people say isn’t always what they think or feel.

    In this episode of Neuromarketing: Tap into Consumer Brain, I, Marco Baldocchi, uncover why Consumer Neuroscience is the game-changer for understanding real consumer behavior. We’ll break down:
    • The limitations of focus groups—social pressure, bias, unreliable data
    • How Consumer Neuroscience provides deeper insights using EEG, eye-tracking, facial coding, and GSR
    • The $50M Tropicana disaster—a case study proving why focus groups can mislead brands
    • How businesses can make data-driven decisions and avoid costly mistakes


    If you want real insights, not guesswork, this episode is a must-listen.
    📩 Visit www.neuralisys.com to discover how we can help your brand make smarter, science-backed decisions.

    🎧 Subscribe, share, and stay tuned for more neuromarketing insights! 🚀
    Exibir mais Exibir menos
    6 minutos
  • The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)

    The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)
    Feb 14 2025
    We trust AI to be objective, data-driven, and free from human error. But what if AI isn’t just reflecting our biases—what if it’s making them even stronger?

    In this episode, we uncover the hidden dangers of AI bias, exploring how artificial intelligence absorbs, amplifies, and reinforces human distortions in ways that impact everything from search results to facial recognition. Even more shocking? Studies show that interacting with biased AI can actually make us more biased in return.

    Can AI ever truly replace the human brain, or is it doomed to be a flawed reflection of our imperfections? And most importantly—how can neuroscience help us fix this?
    Join me, Marco Baldocchi, as we dive deep into the intersection of AI, neuromarketing, and cognitive science to uncover the truth about artificial intelligence and its impact on our perception. 🚀
    Tune in now—you won’t look at AI the same way again.
    Exibir mais Exibir menos
    10 minutos
  • Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

    Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
    Oct 16 2024
    In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.

    Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.

    We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
    Exibir mais Exibir menos
    9 minutos
  • Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies

    Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies
    May 24 2024
    Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:
    • The crucial role of serotonin in regulating mood, memory, and motivation.
    • How stimulating serotonin neurons can activate key brain areas and affect behavior.
    • Practical marketing strategies that leverage serotonin to enhance consumer engagement and satisfaction.
    Discover how you can use these insights to create marketing campaigns that are not just effective, but irresistibly compelling.

    From encouraging positive social interactions to producing uplifting content, implementing reward systems, and offering stress-reduction tools, this episode is packed with actionable strategies to boost your marketing success.

    Tune in to learn how to make your brand more compelling and build stronger connections with your audience through the power of neuroscience.
    Exibir mais Exibir menos
    7 minutos
  • The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

    The Mind's Mirage: How Placebo Effects Shape Consumer Decisions
    Apr 20 2024
    In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare.

    We'll explore the neurological underpinnings of how anticipation and perception impact consumer satisfaction and delve into real-world applications of this phenomenon in marketing strategies.
    Learn about the critical brain regions involved, such as the prefrontal cortex and the anterior cingulate cortex, and how they process and enhance our experiences with products before we even use them.

    This episode not only unveils the science behind why we say "Yes" to certain products but also examines the ethical dimensions of leveraging these insights in marketing.
    Tune in to gain a deeper understanding of the placebo effect's role in consumer behavior and how marketers can harness this power ethically to create more meaningful and satisfying consumer interactions.
    Exibir mais Exibir menos
    8 minutos
  • Unlocking Your Product's Hidden Potential

    Unlocking Your Product's Hidden Potential
    Mar 11 2024
    In this thought-provoking episode of "Unlocking Your Product's Hidden Potential," we delve into the strategic process of uncovering the less obvious but crucially impactful elements that can elevate your product in the market.

    Join host Marco Baldocchi as he guides you through the innovative intersection of neuroscience, psychology, and consumer behavior to reveal the latent attributes that can significantly enhance the appeal and functionality of your product.

    Discover the art and science behind tapping into these veiled aspects, learning how to analyze consumer interactions and behaviors to pinpoint what truly matters to them—often before they realize it themselves. This episode isn't just about identifying these hidden factors; it's about strategically leveraging them to forge a deeper connection with your audience, meet untapped needs, and create an irresistible product that stands out from the competition.

    Whether you're a veteran marketer or an entrepreneur looking to make your mark, "Unlocking Your Product's Hidden Potential" will equip you with the insights and strategies needed to make your product not just seen but felt, not just used but loved. Tune in to transform how you see your product and how consumers will experience it.
    Exibir mais Exibir menos
    8 minutos
  • Selling Smarter: The Neuroscience Approach to Winning Clients

    Selling Smarter: The Neuroscience Approach to Winning Clients
    Feb 13 2024
    In this insightful episode of "Tap in the Consumers' Brain," Marco Baldocchi takes us on a deep dive into the cerebral mechanisms that drive persuasive communication in the world of sales. "Selling Smarter: The Neuroscience Approach to Winning Clients" unveils how cutting-edge neuroscientific principles can revolutionize sales strategies, transforming the way sales professionals engage with and influence their clients.

    Join Marco as he explores the fusion of emotional intelligence and cognitive psychology to unlock the secrets of the brain that govern decision-making and consumer behavior. This episode is not just about understanding what makes the customer tick; it's about leveraging that knowledge to craft compelling, resonant messages that lead to successful conversions and lasting relationships.
    Listeners will gain practical insights into the application of neuroscience in sales training, learning how to recognize and respond to emotional cues, utilize cognitive biases to their advantage, and create a persuasive narrative that aligns perfectly with the client's desires and needs.

    Whether you're a seasoned sales director or new to the field, "Selling Smarter: The Neuroscience Approach to Winning Clients" is your guide to elevating your sales technique with the power of the brain. Tune in to discover how to not only communicate but also connect and convince, using the art of neuroselling to your advantage.
    Exibir mais Exibir menos
    7 minutos
  • Neuro-Selling: Harnessing Heartbeats for Brand Loyalty

    Neuro-Selling: Harnessing Heartbeats for Brand Loyalty
    Jan 23 2024
    In this thrilling episode of 'Neuromarketing: Tap into Consumer Brain', join me, Marco Baldocchi, as he delves into the world of somatic markers—those pivotal emotional cues that brands use to create lasting connections with consumers.

    Discover the science that transforms a simple product into a lifelong companion and learn how understanding these physiological signals can turn fleeting feelings into enduring brand loyalty. Whether you're a marketer, a psychology enthusiast, or just curious about the forces that influence your own purchasing decisions, this episode is a journey through the heartbeat of consumer psychology.

    Tune in and transform the way you think about your place in the consumer journey.
    Exibir mais Exibir menos
    11 minutos