Episódios

  • How to Create Consistent Weddings Photography Client Experiences with Taylor Isselhard
    Aug 18 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Looking for ways to boost your wedding photography business and build lasting relationships with clients and vendors? This episode of Workflows is your backstage pass to creating consistent, memorable experiences that keep clients talking and referrals rolling in.
    In this episode Scott is joined by New York-based photographer Taylor Isselhard, an expert in building meaningful client experiences and strong vendor relationships within the wedding photography space.

    Taylor Isselhard is a wedding photographer and business coach based out of Western, New York. He is all about making phenomenal experiences for those he has the honor of serving. He believes in creating a business that’s centered on what you value in life.

    Taylor shares how focusing on consistency isn't just for couples, but it's a win for everyone involved in a wedding day, from vendors to venue staff. Discover actionable strategies for streamlining your client communication, leveraging vendor networking, and optimizing your website’s SEO to attract more wedding photography leads. Taylor even opens up about his top challenges with CRM workflows and his honest, ongoing journey to improve them.


    "I want everyone to be on the same page. And I want that type of communication to be consistent from wedding after wedding. So when we're showing up on the wedding day, we're all good to go. We've all communicated." – Taylor Isselhard


    Resources

    • Thrive Wedding Workshop
    • The Wedding Lens Lounge Podcast
    • SEO By Joe
    • Pic-Time
    • Voicenotes
    • Castmagic


    Why You Should Listen

    • Get actionable tips to create a consistent, high-quality wedding photography experience for couples and vendors alike.
    • Learn Taylor’s step-by-step approach for improving vendor relationships and increasing referrals for your photography business.
    • Unlock SEO strategies and practical blogging tips to boost your photography website’s Google ranking.
    • Hear about Taylor’s real-life struggles with workflow tools, and how he’s working to improve efficiency.
    • Perfect for anyone in people photography, whether you’re just starting your business, refining your workflow, or searching for community with other photographers.

    Take your wedding photography workflow from scattered to seamless. Press play on this episode of Workflows and set yourself up for stronger relationships, more referrals, and a growth-focused mindset!

    • (00:00) -
    • (01:11) - Workshop Details
    • (02:24) - Consistency in Client Experience
    • (04:29) - Vendor Collaboration and Communication
    • (10:43) - SEO and Blogging Strategies
    • (16:55) - Exploring WhatsApp Integration for Voice Notes
    • (18:08) - SEO Strategies for Wedding Photographers
    • (19:08) - Creating Effective Blog Posts for Venues
    • (22:52) - Optimizing CRM Workflow with HoneyBook
    • (25:39) - Leveraging AI for Business Efficiency
    • (29:37) - The Power of Networking in Photography
    • (31:30) - Upcoming Workshops and Where to Find More Information
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    34 minutos
  • Photography Mindset Shifts for Sustainable Growth with Alora Rachelle
    Aug 1 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Unlock the secret to building a photography business that actually fits your life, without burning out on social media. In this episode of Workflows, host Scott Wyden Kivowitz welcomes photographer and business mentor Alora Rachelle for a fresh, honest conversation about sustainable growth, tech, and changing your mindset for long-term success.

    Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches.

    Alora reveals how she organizes her business for creative freedom, why she left ChatGPT for Claude, and the surprising workflow tweaks that make the biggest impact. Explore her real-world struggles and wins as she shares tools, marketing systems, and mindset shifts every photographer should know.


    "If you want something, you're just gonna look it up... It does pay off in the long run. Once you're on that, everyone wants to be in the first page of Google. It's a big deal, you know." – Alora Rachelle


    Resources

    • The Wedding Atelier Podcast
    • Notion
    • Airtable
    • Google AppSheet (formally Tables)
    • ChatGPT
    • Claude


    Why You Should Listen

    • Discover sustainable workflow strategies and move past burnout and overwhelm in your photography business.
    • Learn new ways to organize your marketing, client data, and creative inspiration, even if you’re not tech savvy.
    • Hear an honest comparison of AI tools like ChatGPT and Claude with actionable copywriting tips for photographers.
    • Get a real-world look at what’s working (and what isn’t) from a successful photographer and business coach.
    • Find out why a shift in mindset can change your entire photography journey from pricing to productivity, to finding clients who truly value your work.

    Don’t miss out! Subscribe to Workflows so you never miss a tip on building a thriving photography business, and check the show notes at workflowspodcast.com for links, exclusive offers, and more.

    • (00:00) - 65
    • (01:53) - Creating a Centralized Hub with Notion
    • (04:01) - Marketing Strategies and Instagram Challenges
    • (07:10) - Exploring Google Tools and Alternatives
    • (10:18) - Utilizing AI in Business
    • (13:39) - Challenges with ChatGPT and Switching to Claude
    • (19:09) - Developing a Consistent Marketing System
    • (22:56) - SEO and Blogging for Photographers
    • (30:21) - Mindset Advice for New Photographers
    • (31:55) - Conclusion and Where to Find Alora
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    33 minutos
  • Booking Your Next Wedding Client on Instagram with Koko King
    Jul 16 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Ready to rethink what makes a wedding photo unforgettable? This episode mixes artistry, honesty, and practical wisdom, as Scott hosts the instantly memorable Koko King - a wedding photographer with a penchant for both the standard and the weird.

    Koko King is found where fine art and romance collide. From tattoo artist to in-demand wedding photographer, Koko discusses how she fills the gap in wedding photography by blending classic shots with creativity and whimsy. She opens up about building a brand on Instagram, pricing with confidence, outsourcing for growth, and why transparency with clients is non-negotiable.

    Koko King spills her secrets on Instagram growth, balancing standard and creative shots, and shares how outsourcing changed her workflow. Plus, her take on setting prices and not letting Instagram fool clients about what a full wedding album looks like.


    "You have no idea what will get you a client and what won't... So I'm a huge advocate on posting a lot. You have no idea the opportunities that can come." - Koko King


    Resources

    • Koko's Instagram
    • QuickBooks


    Why You Should Listen:

    • Discover how to blend creativity and market needs in your photography
    • Get honest tips for building, and maintaining, an Instagram-based photography business
    • Learn actionable strategies for outsourcing, pricing, and financial management
    • Hear first-hand solutions for managing travel and bookings as a destination photographer
    • Be inspired by Koko’s refreshing candor about the real-life struggles and wins in photography

    If you’re a photographer looking for practical business tips, creative inspiration, and a few laughs, this episode is a must-listen. Stop scrolling and get ready to snap up some wisdom!

    • (00:00) - 64
    • (02:18) - The Journey into Wedding Photography
    • (03:09) - Balancing Standard and Whimsical Photos
    • (08:55) - Instagram as a Key Business Tool
    • (17:08) - Outsourcing and Workflow Optimization
    • (18:18) - Navigating Taxes and Business Management
    • (22:48) - Reflections on Education and Learning
    • (24:59) - Outsourcing and Hiring Professionals
    • (25:37) - Tax Time Tips from an Accountant
    • (26:15) - Travel Booking Challenges
    • (29:32) - The Benefits of Using a Travel Agent
    • (33:56) - Pricing Yourself in the Photography Business
    • (37:55) - Building a Strong Photography Brand
    • (43:10) - Connecting with Koko and Final Thoughts
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    46 minutos
  • Optimize Your Photography Workflow with Creative Travel Tips with Zac Wolf
    Jul 1 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Discover the secrets to mastering your photography workflow while traveling. Join Scott Wyden Kivowitz and Zac Wolf as they share exclusive tips and tricks from the photography world.

    Zac Wolf is a seasoned wedding photographer who began his journey shooting punk rock bands in South Florida before discovering his passion for capturing love stories. After studying at Emerson College and spending 14 years building his business in Boston, Zac now splits his time between Orlando and New England, photographing weddings full-time. With over a decade of experience, Zac is known for his fun, authentic approach and ability to make every couple feel at ease. His work blends creativity, connection, and a deep love for storytelling that’s kept him inspired through every season.

    He shares his journey on how adapting and optimizing workflows has transformed the way he balances work and life. With insights on using AI tools, ingenious gear solutions, and the power of being adaptable, Zac enlightens photographers on creating a seamless experience both in capturing moments and post-production.


    "I wanna prioritize my time at home. I want to be at home rather than be on my computer working." - Zac Wolf


    Resources

    • XREAL Smart Glasses
    • Carbon Copy Cloner
    • Backblaze


    Why You Should Listen:

    • Learn how to maximize your time with efficient workflows.
    • Discover innovative solutions for on-the-go editing and file management.
    • Uncover painless ways to integrate AI into your photography processes.
    • Get inspired to balance life, travel, and photography seamlessly.
    • Understand the importance of personal branding as a photographer.

    Whether you're a seasoned pro or an aspiring photographer, this episode is packed with valuable insights for navigating the dynamic photography world. Don't miss out!

    • (00:00) - 63
    • (00:55) - Mobile Workflow in Photography
    • (02:40) - Using AR Glasses for Work
    • (08:03) - Travel Tips for Photographers
    • (11:12) - Outsourcing and Automation
    • (16:36) - Challenges with Personal Branding
    • (21:21) - Learning the Ropes in Fashion Photography
    • (22:34) - Breaking into Wedding Photography
    • (24:34) - The Importance of Personal Branding
    • (31:04) - From Punk Shows to Professional Photography
    • (37:02) - Balancing Enjoyment and Photography
    • (40:54) - Final Thoughts and Contact Information
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    43 minutos
  • What Every Destination Photographer Needs to Hear Right Now with Ana Pastoria
    Jun 18 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Ever wondered how a destination wedding photographer does it all, jet-setting, shooting, and still finding time for naps and puppy cuddles? This episode of Workflows spills the (greasy) bacon on backup strategies, keeping your sanity (and creativity), and the real-life challenges of working in photography across borders, cultures, and time zones.

    Meet Ana Pastoria, a destination wedding photographer who captures the true essence of love through her lens. Ana loves music, but not just as just something you hear—it’s an experience. It’s the melody that stays with you after the song is over, the harmony you feel when someone you love holds you close after a long day, and the rhythm you see in moments that define a relationship. With a heart full of love for weddings, Ana has married the same person six times and plans to keep marrying him forever. She brings that same depth of love and devotion to her work, ensuring every couple’s special day is captured in a way that’s as unique as their love story.

    In this episode, Scott sits down with Ana Pastoria, partnership manager at Imagen, globe-trotting wedding photographer, and self-professed Waffle House ambassador. Ana opens up about how Imagen helped her reclaim her life, why bulletproof backup workflows are her love language, and the honest, sometimes difficult conversations she has with her clients to guarantee transparency and comfort. Expect candid stories from near-catastrophic backup failures to standing by your values even when it costs you a client.


    "My workflow is exactly how I want it after sixteen years. Consistency and clear communication with my clients—that’s priceless." - Ana Pastoria


    Resources

    • Backup Workflow Article
    • Backblaze 1.2TB usage post (you must be in the Imagen Community to view it)
    • DaisyDisk
    • Backblaze
    • Missinglettr


    Why You Should Listen:

    • Get first-hand workflow strategies from an international wedding photographer.
    • Discover real-life backup systems that protect your photography business (and your sanity).
    • Find out how to stay true to your values while still delivering for your clients.
    • Hear the honest truth about what it takes to manage destination wedding shoots—travel woes, cultural differences, and all.

    Don’t miss this episode—press play to get inspired, organized, and maybe hungry for waffles. Subscribe to Workflows for more stories and actionable photography tips from photographers who get it done.

    • (00:00) - 62
    • (00:14) - ‌
    • (00:58) - Ana's Journey with Imagen
    • (02:43) - Waffle House Adventures
    • (04:22) - Destination Wedding Photography Workflow
    • (05:03) - The Importance of Backups
    • (10:15) - Client Communication and Workflow Consistency
    • (16:05) - Challenges of Destination Weddings
    • (20:27) - Workflow Improvements and Social Media Aspirations
    • (21:41) - Struggles with Consistent Posting
    • (22:16) - Workflow After Client Delivery
    • (22:40) - Challenges with Social Media and Automation
    • (25:59) - Advice for New Photographers from Minority Groups
    • (26:57) - Dealing with Discrimination in the Industry
    • (27:33) - Importance of Transparency and Values
    • (37:43) - Impact of Mental State on Work Quality
    • (41:09) - Final Thoughts and Where to Find Me
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    43 minutos
  • The Power of Connection & Relationships in Photography with Dario Dusio
    Jun 2 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    In this exciting episode of Workflows, host Scott Wyden Kivowitz sits down with the vibrant Dario Dusio, a passionate wedding photographer from Northern Italy who brings energy and emotion to every event he captures.


    Dario Dusio has spent more than ten years in the photographic business. He loves people, metal music, Guinness, and sushi. Dario has a cat named Tokyo, like his favourite city. His secret power is Joy.

    Dario shares his unique approach to wedding photography, where his charismatic presence and love for people take center stage. He emphasizes the power of a genuine smile and close interaction, even during energetic celebrations like wedding dances. Dario also highlights the significance of technical knowledge, backup strategies, and adapting to the ever-evolving digital landscape for photographers. Faced with the necessity of constant marketing, Dario opens up about balancing creativity with the demands of promoting his work.


    “Your smile is your best weapon… if I smile, you smile.” - Dario Dusio


    Resources

    • Nikon
    • Wedding & Portrait Photographers International (WPPI)
    • Way Up North


    Why You Should Listen:

    • Discover how Dario Dusio enhances his photography by making his subjects feel relaxed and comfortable.
    • Learn about the technical aspects and organization skills that can level up your photography workflow.
    • Explore the challenges of constant marketing and the importance of staying organized with digital backups.
    • Understand how embracing your personality can transform mundane moments into extraordinary memories.
    • Find inspiration to enhance the way you interact with clients and other vendors in the photography industry.

    Tune in to this insightful episode for a blend of creative inspiration, practical organizational advice, and the heartfelt stories that shape a successful photography career. Explore ways to maximize your efficiency and elevate your client interactions with genuine human connection.

    • (00:00) - 61
    • (02:28) - Engaging with Guests Up Close
    • (08:22) - Technical Aspects of Photography
    • (10:50) - Organizational Tips for Photographers
    • (16:26) - Backup Strategies and Real-Life Stories
    • (22:01) - The Overlooked Importance of Weather Sealing in Cameras
    • (23:10) - The Weakest Link: Memory Cards and Accessories
    • (24:10) - The Misconception of Photography Costs
    • (26:04) - Adapting to Changing Marketing Strategies
    • (27:59) - The Struggle of Balancing Creativity and Business
    • (31:50) - The Power of Cooperation in Photography
    • (35:31) - Taking Risks for the Perfect Shot
    • (38:47) - The Human Side of Photography
    • (41:18) - Conclusion and Final Thoughts
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    43 minutos
  • From Set to Studio How to Rock Your Brand Photography Business with Erica + Jon Hayes
    May 15 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you’re trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.

    Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.

    Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients.


    "I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica Hayes


    Resources

    • Erica and Jon’s Resources
    • V-Flats


    Why You Should Listen:

    • Learn innovative strategies to improve your brand photography planning and execution.
    • Discover how flexible pricing can tailor to diverse client needs.
    • Understand the balance between creativity and business in a successful partnership.
    • Hear real-world examples of optimizing photography for client success.
    • Gain insights into managing content creation and staying connected with your audience.

    Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.

    • (00:00) - 60
    • (01:28) - Pre-Production and Planning Process
    • (01:52) - Client's Ideal Client and Brand Message
    • (02:54) - Challenges and Learning from Failures
    • (05:51) - Understanding Client Needs and Feedback
    • (11:49) - Dynamic Work Split Between Erica and Jon
    • (16:58) - Pricing Model and Custom Quotes
    • (21:34) - Understanding Value Add Services
    • (22:28) - The Importance of Image Licensing
    • (23:41) - Managing Additional Expenses
    • (24:08) - Building a Pricing System
    • (24:49) - Set Building and Location Sourcing
    • (28:22) - Content Creation Challenges
    • (34:16) - Future Goals and Podcast Plans
    • (36:58) - Outsourcing and Team Building
    • (39:15) - Conclusion and Resources
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    41 minutos
  • Adapting to Corporate Events & Lessons from a Former Wedding Photographer with Chip Dizárd
    May 1 2025

    Join the Imagen Community on Facebook to continue the discussions between episodes.


    In this episode of Workflows, Scott Wyden Kivowitz welcomes Chip Dizárd, an accomplished photographer known for his seamless transition from wedding to corporate photography, including exciting ventures like shooting at the White House.

    Chip Dizárd is a photographer and serial entrepreneur who teaches creative entrepreneurs the secrets to growing their businesses. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He provides top-quality brand and headshot photography and audio/visual services to his corporate and non-profit clients. Chip is excited to help the developing, seasoned creatives take their business and brand to the next level.

    Chip Dizárd shares his journey from wedding photographer to corporate and headshot specialist, his experiences photographing high-profile events, and his trusted strategies for managing an expanding portfolio using tools like Imagen and 17 Hats. Dive into insights on everything from efficient photography workflows to the importance of CRM in nurturing client relationships and boosting business efficiency.

    "Being intentional about your work and relationships is key to growing as a photographer."



    Resources

    • 17 Hats
    • HoneyBook
    • ChatGPT

    Why You Should Listen

    • Get inspired by Chip Dizárd's journey from weddings to corporate photography.
    • Learn how to effectively manage a photography business with CRMs.
    • Hear strategies for high-pressure photography environments.
    • Discover the power of AI in streamlining your photography workflow.
    • Understand the vital role of relationships and client communication in growing your business.

    Tune in to the Workflows podcast and discover how Chip Dizárd leverages technology and relationships to enhance his photography business while offering practical advice for photographers seeking to optimize their workflows.

    • (00:00) - Chip Dizard
    • (00:32) - White House Photography Experience
    • (03:42) - Managing High Volume Shoots
    • (07:11) - Importance of CRM in Photography Business
    • (14:07) - Balancing Corporate and Wedding Photography
    • (15:37) - Struggles with Batch Emails
    • (21:18) - Time-Saving Tips for Photographers
    • (28:08) - Capturing Meaningful Moments
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    31 minutos