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Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you’re trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.

Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.

Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients.

Resources

• Erica and Jon’s Resources
• V-Flats

Why You Should Listen:

• Learn innovative strategies to improve your brand photography planning and execution.
• Discover how flexible pricing can tailor to diverse client needs.
• Understand the balance between creativity and business in a successful partnership.
• Hear real-world examples of optimizing photography for client success.
• Gain insights into managing content creation and staying connected with your audience.

Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.

• (00:00) - 60
• (01:28) - Pre-Production and Planning Process
• (01:52) - Client's Ideal Client and Brand Message
• (02:54) - Challenges and Learning from Failures
• (05:51) - Understanding Client Needs and Feedback
• (11:49) - Dynamic Work Split Between Erica and Jon
• (16:58) - Pricing Model and Custom Quotes
• (21:34) - Understanding Value Add Services
• (22:28) - The Importance of Image Licensing
• (23:41) - Managing Additional Expenses
• (24:08) - Building a Pricing System
• (24:49) - Set Building and Location Sourcing
• (28:22) - Content Creation Challenges
• (34:16) - Future Goals and Podcast Plans
• (36:58) - Outsourcing and Team Building
• (39:15) - Conclusion and Resources

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In this episode of Workflows, Scott Wyden Kivowitz welcomes Chip Dizárd, an accomplished photographer known for his seamless transition from wedding to corporate photography, including exciting ventures like shooting at the White House.

Chip Dizárd is a photographer and serial entrepreneur who teaches creative entrepreneurs the secrets to growing their businesses. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He provides top-quality brand and headshot photography and audio/visual services to his corporate and non-profit clients. Chip is excited to help the developing, seasoned creatives take their business and brand to the next level.

Chip Dizárd shares his journey from wedding photographer to corporate and headshot specialist, his experiences photographing high-profile events, and his trusted strategies for managing an expanding portfolio using tools like Imagen and 17 Hats. Dive into insights on everything from efficient photography workflows to the importance of CRM in nurturing client relationships and boosting business efficiency.

Resources

• 17 Hats
• HoneyBook
• ChatGPT

Why You Should Listen

• Get inspired by Chip Dizárd's journey from weddings to corporate photography.
• Learn how to effectively manage a photography business with CRMs.
• Hear strategies for high-pressure photography environments.
• Discover the power of AI in streamlining your photography workflow.
• Understand the vital role of relationships and client communication in growing your business.

Tune in to the Workflows podcast and discover how Chip Dizárd leverages technology and relationships to enhance his photography business while offering practical advice for photographers seeking to optimize their workflows.

• (00:00) - Chip Dizard
• (00:32) - White House Photography Experience
• (03:42) - Managing High Volume Shoots
• (07:11) - Importance of CRM in Photography Business
• (14:07) - Balancing Corporate and Wedding Photography
• (15:37) - Struggles with Batch Emails
• (21:18) - Time-Saving Tips for Photographers
• (28:08) - Capturing Meaningful Moments

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Scott Wyden Kivowitz sits down with Mary Vance, a passionate photographer specializing in high school senior portraits, renowned for her comprehensive approach to inclusivity and storytelling.

Mary Vance is a lifestyle photographer and videographer who specializes in high school senior portraiture. Over the past decade, Mary Vance has earned a reputation for creating connections in single-subject images as well as crafting inclusive experiences for her senior clients, specifically for those who are neurodiverse or identify as a part of the LGBTQIA+ community. Mary merges her past life as a professional dancer with her ease of interaction with teenagers to create natural posing workflows to flatter all bodies. She also speaks Gen Z slang fluently. Mary has shared her approach to senior photography thru speaking engagements with WPPI, Imaging USA, Squarespace, the RangeFinder Lounge, The North City Studio, on podcasts, as a guest in masterminds, and at retreats. Her work and words have been seen in RangeFinder.com and Professional Photographer magazine. Mary Vance has been educating in one form or another for over 20 years.

Mary Vance opens up about her journey in high school senior photography, her seamless client booking process through Squarespace, and how she incorporates video alongside her photography work. By using Imagen to streamline her editing workflow, Mary highlights the benefits of integrating AI tools to save precious time during pivotal moments in life.

Resources

• Squarespace
• ShootProof
• Learn about Imagen Video

Why You Should Listen:

• Get exclusive insights from Mary Vance on integrating video with photography for compelling storytelling.
• Discover efficient workflow strategies using AI to save time and increase profitability.
• Learn how industry-leading tools like Squarespace, Imagen, and ShootProof can enhance your photography business.
• Explore the importance of inclusivity and advocacy in senior portrait photography.
• Find out how to effectively manage life’s unexpected challenges while running a successful photography business.

Don't miss out on this episode where Mary shares invaluable insights into her workflow, the power of video storytelling, and the role of AI in transforming her business.

• (00:00) - 58
• (01:38) - High School Senior Photography Approach
• (03:43) - Booking Process and Client Management
• (06:06) - Workflow Optimization with Squarespace
• (14:31) - Editing Workflow and Imagen Integration
• (18:54) - Hybrid Photography and Videography
• (20:28) - Maximizing Profits with Hybrid Photography
• (20:48) - Incorporating Video into Senior Sessions
• (22:13) - Technical Aspects of Shooting Video
• (28:07) - Outsourcing Video Editing
• (29:20) - Challenges in Color Grading
• (32:24) - The Role of AI in Photography and Video
• (37:40) - Final Thoughts and Contact Information