A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away. ​

​Well, here's the thing: I Don't Want It To Go Away! And neither should you.

I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument. ​ ​

I think the haters out there just haven't figured out where they fit into this new, rapidly evolving world. They're like assembly-line workers watching as sections of the factory are being replaced by robotics...just waiting for the hammer to fall on them. ​ ​

This week, let me share 3 Keys that will ease your mind about the Rise of the Robots, and get you excited about the army YOU command with your own experience and wisdom.

Key Insights

1. ​Don't be worried, be excited!
2. You're not too old, too non-savvy, or too anything else
3. Key #1: Redefine Your Value - Your value isn't based on the number of hours you work. It comes down to one question: "How much would it cost to replace you?" If you're a good video editor and AI is enabling you to edit 5 times the amount of videos you could do a year ago, then logically it would take 5 mere mortals to replace you. AI cuts the workload, but your creative abilities and experience are at the helm, keeping it on course.
4. Key #2: Multiply Your Output - This is where the pros and the wannabes get separated. Of course AI can multiply your output, but you can't delegate the task of quality control. That's your job. Your clients don't care how you get the job done or how long it took. They care about results. Use your own "secret sauce"...all of your experience and wisdom, to multiply your output while maintaining the quality your clients expect.
5. Key #3: Master Anticipation and Adaptation - The #1 skill in the A.I. economy is being able to see what's coming and adapting quickly. That sounds intimidating if you're not the kind of person who keeps up with tech trends, but it's not hard to do. You don't have to be first. You just need to be somewhere in that first 20%.

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Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise."

Key Insights

• ​Thank God for teachers
• ​Understanding the importance of framing and presentation in copywriting is crucial for success
• ​Focus on finding "the whos" (the right people) to help, rather than getting caught up in the details.
• ​Amanda became a certified, high-performance coach after being inspired by receiving coaching in college.
• ​Give us some numbers...Amanda talks about the growth of her company, Homegrown, going from part-time work to achieving six-figure earnings and retiring their husband within five years
• ​Knowing how to write good copy (or partnering with someone who can) is crucial for success​
• ​AI-generated copy still needs human help to be more than mediocre
• ​Coaches help people navigate imposter syndrome, loneliness, and lack of clarity by focusing on time management, productivity, and finding meaning in their work
• ​Creating a community for learning is more effective than just offering a course
• ​AI For Copywriters can help improve your marketing and learn to use AI as a tool to amplifiy your own voice, not replace it

Links

• Wake Up To Your Life - Want to learn more about Amanda's coaching and other services? Check out her brand new site

Video and Transcript

https://www.rayedwards.com/637

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

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This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table.

My premise is this: We can't be happy all the time, that's a delusion and an unrealistic expectation...BUT, we can have much less time being unhappy than we currently do - by a long shot.

There are ways you can manage your emotions and get some control over what makes you joyful. As we head into 2023, I have an excellent journaling exercise that will help you do just that.

[00:17] Intro - Planning my best year ever
[00:58] Brain surgery update
[01:18] Perception of problems
[02:27] Being a rational optimist
[03:14] Happiness from within
[04:07] Realistic expectations
[04:50] Be mindful of your thoughts
[05:15] Your emotional "home base"
[07:04] Get free of emotional addiction
[07:32] The power of gratitude
[08:37] Emotions are signals
[10:32] Writing exercise
[11:26] My Crisis of Confidence

Links

Your Best Year Ever - Michael Hyatt

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Get The Transcript

https://rayedwards.com/601