A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away. ​

​Well, here's the thing: I Don't Want It To Go Away! And neither should you.

I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument. ​ ​

I think the haters out there just haven't figured out where they fit into this new, rapidly evolving world. They're like assembly-line workers watching as sections of the factory are being replaced by robotics...just waiting for the hammer to fall on them. ​ ​

This week, let me share 3 Keys that will ease your mind about the Rise of the Robots, and get you excited about the army YOU command with your own experience and wisdom.

Key Insights

1. ​Don't be worried, be excited!
2. You're not too old, too non-savvy, or too anything else
3. Key #1: Redefine Your Value - Your value isn't based on the number of hours you work. It comes down to one question: "How much would it cost to replace you?" If you're a good video editor and AI is enabling you to edit 5 times the amount of videos you could do a year ago, then logically it would take 5 mere mortals to replace you. AI cuts the workload, but your creative abilities and experience are at the helm, keeping it on course.
4. Key #2: Multiply Your Output - This is where the pros and the wannabes get separated. Of course AI can multiply your output, but you can't delegate the task of quality control. That's your job. Your clients don't care how you get the job done or how long it took. They care about results. Use your own "secret sauce"...all of your experience and wisdom, to multiply your output while maintaining the quality your clients expect.
5. Key #3: Master Anticipation and Adaptation - The #1 skill in the A.I. economy is being able to see what's coming and adapting quickly. That sounds intimidating if you're not the kind of person who keeps up with tech trends, but it's not hard to do. You don't have to be first. You just need to be somewhere in that first 20%.

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Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise."

Key Insights

• ​Thank God for teachers
• ​Understanding the importance of framing and presentation in copywriting is crucial for success
• ​Focus on finding "the whos" (the right people) to help, rather than getting caught up in the details.
• ​Amanda became a certified, high-performance coach after being inspired by receiving coaching in college.
• ​Give us some numbers...Amanda talks about the growth of her company, Homegrown, going from part-time work to achieving six-figure earnings and retiring their husband within five years
• ​Knowing how to write good copy (or partnering with someone who can) is crucial for success​
• ​AI-generated copy still needs human help to be more than mediocre
• ​Coaches help people navigate imposter syndrome, loneliness, and lack of clarity by focusing on time management, productivity, and finding meaning in their work
• ​Creating a community for learning is more effective than just offering a course
• ​AI For Copywriters can help improve your marketing and learn to use AI as a tool to amplifiy your own voice, not replace it

Links

• Wake Up To Your Life - Want to learn more about Amanda's coaching and other services? Check out her brand new site

Video and Transcript

https://www.rayedwards.com/637

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This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table.

My premise is this: We can't be happy all the time, that's a delusion and an unrealistic expectation...BUT, we can have much less time being unhappy than we currently do - by a long shot.

There are ways you can manage your emotions and get some control over what makes you joyful. As we head into 2023, I have an excellent journaling exercise that will help you do just that.

[00:17] Intro - Planning my best year ever
[00:58] Brain surgery update
[01:18] Perception of problems
[02:27] Being a rational optimist
[03:14] Happiness from within
[04:07] Realistic expectations
[04:50] Be mindful of your thoughts
[05:15] Your emotional "home base"
[07:04] Get free of emotional addiction
[07:32] The power of gratitude
[08:37] Emotions are signals
[10:32] Writing exercise
[11:26] My Crisis of Confidence

Links

Your Best Year Ever - Michael Hyatt

How You Can Help

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Get The Transcript

https://rayedwards.com/601

Are you making progress toward being the person you wish you were?

Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer).

So what's the hold up? You're about to find out.

This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation.

The good news? It's fixable. Click below to listen.

• [00:00] Here's what's going on
• [01:00] The quote that spawned this episode (@mindset.therapy)
• [02:01] Just hear me out (Even if you think you've already heard this)
• [03:14] Yeah, but are you DOING it?
• [04:33] Okay, Okay... I'll listen... But what is "It"?
• [04:45] Our greatest addiction
• [06:43] How does this relate to your business?
• [07:01] The truth about dopamine
• [13:00] Why are we addicted?
• [14:51] What is an emotion?
• [19:04] It's a breakable habit
• [20:57] Depression and Anxiety
• [23:18] Think about it until you can feel it
• [23:39] Have a plan
• [24:51] Ready?

@mindset.therapy - Check out their instagram

A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray

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https://rayedwards.com/591

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.

• [00:00] Intro / Why now?
• [01:00] Let's define "entrepreneur" (Ryan Moran)
• [02:05] No retreat!
• [02:19] Seven reasons why...
  1. [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ... but don't live in SURVIVAL MODE! "Act to survive, form habits to thrive."
  2. [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more "Scalable" than you think!)
  3. [05:52] Invest in assets, attention and people - all are on sale. "Invest in acquisition of attention today, be wealthy tomorrow."
  4. [08:27] There is less competition, because people behave like sheep; when they fear, they huddle. "When the tide goes out, we instantly see who was skinny-dipping."
  5. [10:44] There is a land-grab available, and it won't last. "Those who make the widest and deepest deposits of their best ideas and value will win the long game."
  6. [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. "Rational optimism is the ultimate advantage, and it is both attractive and contagious."
  7. [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage.

Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th.

capitalism.com - Ryan Moran

Unique Ability - Dan Sullivan

The Big Leap - Gay Hendricks

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How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…

• [00:19] What's happening?
• [02:23] Always be making offers
• [02:47] Always give a reason why for immediate action
• [03:07] Always be clear and directive in what you write
• [03:40] Always track and measure with ruthless accuracy
• [04:10] Always use zero cost brand building via social media
• [04:45] Always use strong sales copy
• [05:24] The fortune is in the follow up
• [06:14] Always make your ads look like mail order
• [06:50] Results decide
• [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

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My guest this week is Tim Schurrer, author of The Secret Society of Success.

First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim?

Then, I read the book.

In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).

• [00:00] Intro - Who is Tim Schurrer
• [03:41] What's the book about?
• [06:05] Defining success
• [07:39] "...nobody there has your back. "
• [09:02] Success is in the assist
• [09:55] How do we find the balance?
• [11:22] The Tim Cook example
• [13:12] We get to choose how to show up
• [14:23] One life at a time
• [17:24] Missed the goal...now what?
• [19:08] Reader feedback
• [20:35] Writing a bestseller...
• [22:46] Are you content doing the work?
• [24:08] A great model for moving forward
• [24:53] Perfect timing

Get a copy of Tim's book, The Secret Society of Success

Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/

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I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe.

There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded.

This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me.

• [00:00] Intro - The fear
• [00:54] Past recessions
• [02:34] What now?
• [03:46] Your most valuable asset is...
• [04:26] Being me...
• [06:52] Culture and clarity
• [07:55] Your community
• [08:52] Courage

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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