In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute rule, what to give away for free, and how to turn your skills into real revenue. Want to go deeper? Download the free Package Your Expertise Worksheet at sheldonprimus.com/packaging.

In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:

• Why “free” is powerful only when used intentionally
• How to create a clear path from free → paid
• The difference between giving value and giving away your business
• Examples of funnels that work for safety consultants
• Mindset shifts that help you charge confidently
• How to align your free content with your long-term business goals

Most teams track dozens of numbers but miss the few that move outcomes. In this episode, Brad Hall explains leading vs lagging indicators in plain language and shows how to choose a single predictive metric your team can influence weekly. You’ll learn how to build a one‑screen dashboard anyone can read in 60 seconds, run a 15‑minute feedback loop to course‑correct, and avoid common traps like vanity metrics and tool sprawl. We wrap with a simple 30/60/90 rhythm and a week‑one checklist you can deploy immediately to turn data into momentum.

Summary with bullets

• Why this matters now—and why most dashboards miss the point
• Leading vs lagging (plain English, zero jargon)
• Pick one predictive metric your team owns weekly
• Build a one‑screen dashboard anyone can read in 60 seconds
• Run a 15‑minute weekly loop: check signal → ship one change → note what improved
• Avoid vanity metrics, tool sprawl, and “more meetings”
• 30/60/90 cadence + week‑one checklist for quick wins