In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute rule, what to give away for free, and how to turn your skills into real revenue. Want to go deeper? Download the free Package Your Expertise Worksheet at sheldonprimus.com/packaging.

In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:

• Why “free” is powerful only when used intentionally
• How to create a clear path from free → paid
• The difference between giving value and giving away your business
• Examples of funnels that work for safety consultants
• Mindset shifts that help you charge confidently
• How to align your free content with your long-term business goals

Most teams track dozens of numbers but miss the few that move outcomes. In this episode, Brad Hall explains leading vs lagging indicators in plain language and shows how to choose a single predictive metric your team can influence weekly. You’ll learn how to build a one‑screen dashboard anyone can read in 60 seconds, run a 15‑minute feedback loop to course‑correct, and avoid common traps like vanity metrics and tool sprawl. We wrap with a simple 30/60/90 rhythm and a week‑one checklist you can deploy immediately to turn data into momentum.

Summary with bullets

• Why this matters now—and why most dashboards miss the point
• Leading vs lagging (plain English, zero jargon)
• Pick one predictive metric your team owns weekly
• Build a one‑screen dashboard anyone can read in 60 seconds
• Run a 15‑minute weekly loop: check signal → ship one change → note what improved
• Avoid vanity metrics, tool sprawl, and “more meetings”
• 30/60/90 cadence + week‑one checklist for quick wins

Keywords: EHS, OSHA emergency action plan, construction safety, emergency communication system, jobsite evacuation, muster points, PA and strobe towers, SCADA integration, active threat response, severe weather alerts, industrial safety, human performance, safety culture, mass notification, radio-based alerts, safety consultant, safety leadership, crisis communication, incident response, ammonia leak response, drills and exercises, contractor safety, hazard communication, sitewide paging, emergency preparedness, safety technology, mobile alert towers, evacuation drills, buy-in and adoption, PPE compliance

This week, Sheldon talks with CSP and founder Cory Sherman about replacing unreliable air horns/text chains with mobile, site-wide emergency communication towers—plus practical playbooks for earning buy-in, converting decision-makers, and escaping the “safety cop” trap. We dig into fire drills that took 45 minutes (and why), integrating alerts with detectors/SCADA, onboarding crews in 30–45 minutes, and the business side of selling safety (cold outreach, CRM, and pain-point follow-ups). Perfect for EHS leaders, consultants, and construction pros who need faster, clearer emergency response and better adoption on the ground.

Focus: Leveraging associations and ethical partnerships to expand your reach.

Key talking points:

• How to partner with associations or safety councils.
• Using collaboration for visibility without stealing clients.
• Running your business with integrity to create lasting success.

Focus: Establishing credibility through writing, credentials, and training.

Key talking points:

• Writing for trade journals and publications to build authority.
• Getting your first safety designation (COSS, COSM, CSP, etc.).
• Becoming an OSHA-authorized trainer to generate recurring revenue.

Focus: Smart ways to start building your consulting business before leaving your 9-to-5.

Key talking points:

• “Feast-or-famine” income cycles in consulting.
• How to register your company officially and start aging your business entity.
• Ethical side-hustling — avoiding conflicts of interest while building experience.

Focus: How to pick a powerful business name, define your client avatar, and secure your online presence.

Key talking points:

• Choosing a memorable name that speaks to your target market.
• Avoiding ego-driven names that confuse clients.
• Setting up your domain, email, and digital “real estate” like a pro.