In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert insights from Matt Bailey on Simpli.fi TV. Learn how programmatic advertising training, analytics, and optimization can improve your digital marketing success.Focus Keyphrase:Programmatic advertising training insightsSEO Title:Mastering Programmatic Advertising Training Insights

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.

Aman Khanna, Co-Founder of consumr.ai, joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can provide brands with a three-dimensional view of their customers, bridging the gap between social media engagement and programmatic advertising. This episode provides valuable insights for advertisers, brands, and agencies looking to improve data-driven decision-making in their media campaigns.

Kevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holistic media strategy. This episode offers actionable insights for agencies and businesses looking to optimize their media investments.

Eric Elliott, CEO and Founder of VIP Marketing

Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.

John Horn, CEO of StubGroup

In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

Zeke Camusio, CEO at Data Speaks

David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.