In this episode, Scott reflects on the European Union Deforestation Regulation (EUDR) through the lens of three decades of work on forest protection and responsible sourcing.

Drawing on his direct involvement in pioneering the world's first corporate No Deforestation, Explotiation and Peatland Clearance (NDPE) commitments with companies such as Nestlé, Golden Agri-Resources, Asia Pulp & Paper and Wilmar, Scott situates the EUDR as both a continuation of — and a departure from — earlier, more collaborative approaches to stopping deforestation.

While welcoming the ambition of the EUDR, Scott raises serious concerns about its implementation. Based on recent fieldwork in cocoa-growing communities in Cross River State, Nigeria, he describes a troubling disconnect: smallholder farmers have little or no awareness of the regulation, are continuing to clear forest to expand production, and risk losing access to European markets without receiving the support needed to improve yields on existing land.

Scott argues that, as a blunt legal instrument, the EUDR risks producing perverse outcomes — including displacement of deforestation to non-EU markets, worsening farmer livelihoods, and potentially accelerating forest loss. He questions whether the regulation sufficiently accounts for land-use realities, customary tenure systems, and the ethical implications of restricting land-use decisions in developing countries.

The episode concludes with a call to learn from the NDPE experience of the early 2010s: bringing companies, NGOs, governments and farmers into structured dialogue, replacing accusation with cooperation, and recognising that forest conservation is ultimately about people as much as trees.

Keywords

deforestation, EUDR, environmental regulation, sustainable sourcing, smallholder farmers, corporate responsibility, traceability, forest conservation, agricultural practices, NGO involvement

Takeaways

• The EUDR aims to prevent deforestation linked to various commodities.
• There is significant pushback against the EUDR from industries.
• Smallholder farmers are often unaware of regulations affecting their livelihoods.
• Traceability systems are crucial for compliance with the EUDR.
• Past commitments have shown the importance of engaging all stakeholders.
• The EUDR's implementation has been delayed multiple times.
• Companies are concerned about the lack of guidance on EUDR enforcement.
• The regulation could inadvertently lead to increased deforestation in some areas.
• Collaboration between NGOs and companies is essential for effective solutions.
• The EUDR must consider the rights and needs of local farmers.

Sound Bites

"Did anyone ever talk to those farmers?"
"It's about people, not just trees."
"The EUDR has very rocky ground ahead."

Chapters

00:00 Introduction to Deforestation Regulation
04:57 The European Deforestation Regulation (EUDR) Overview
09:33 Challenges in Implementing EUDR
14:05 Impact on Smallholder Farmers
19:04 Lessons from Past Commitments
24:46 The Need for Collaboration and Compromise

Summary

In this episode of Sustainability Stories, Scott Poynton shares his experiences in Nakpatua, Ghana, where he introduces biochar to local farmers. The conversation explores the farmers' initial understanding of biochar, their observations during trials, and the potential benefits of using biochar in agriculture. The episode highlights the community's engagement and the promising future of biochar in enhancing soil health and resilience against climate change.

Takeaways

• The farmers in Nakpatua had little knowledge of biochar before its introduction.
• Biochar is made from agricultural waste and helps retain water in soil.
• Farmers are eager to learn and observe the effects of biochar on their crops.
• Mixing biochar with manure is a favored method among farmers.
• Farmers are not nervous about using biochar due to positive past experiences with charcoal.
• Biochar can increase crop yields by 20-30%.
• The longevity of biochar in soil is a significant advantage over chemical fertilizers.
• Farmers are encouraged to experiment with biochar in their gardens and fields.
• The community's trust in Scott Poynton's initiatives is strong due to past successes.
• The future of biochar in Nakpatua looks promising as farmers continue to learn and adapt.

Sound Bites

"You do get benefits just with biochar."
"They have no doubt at all."
"I think it's going to be great."

When Full Stomachs Still Mean Starvation

Come to the field with me to explore food insecurity in northern Ghana's dry season: yams, cassava, and the struggle for nutrition, resilience, and how biochar and protein crops like Bambara create hope for farming families.

From M&S Plan A to Nature Metrics and beyond, Katie shares lessons on building businesses that value nature, drive systemic change, and create hope for a living planet.

In this wide-ranging conversation, sustainability leader Katie Critchlow joins Scott Poynton to share her journey from pioneering Plan A at Marks & Spencer to leading Nature Metrics and now co-founding Re-genus, a fungi-based regenerative agriculture startup. Katie reflects on the successes and frustrations of corporate sustainability, the limits of data and impact investing, and why reconnecting people with nature is more powerful than reports or metrics. She also speaks candidly about values, trust, feminine energy in leadership, and the urgent need for systemic change in capitalism to secure a thriving planet. Inspiring and hopeful, Katie's story blends hard-won lessons with a clear call to action for anyone who cares about sustainability, biodiversity, and the future of humanity.

• Katie's journey: from M&S Plan A sustainability pioneer, to WWF Indonesia, Nature Metrics CEO, and now co-founder of Regenerate (fungi-based regenerative agriculture).

• Corporate sustainability: moving from "doing less harm" to systemic change; frustrations with compliance, reporting, and greenwashing.

• Valuing nature: the limits of economics vs. the infinite value of biodiversity; the importance of reconnecting people emotionally and spiritually to nature.

• Impact investment: tensions between financial return expectations and genuine regenerative impact.

• Hope vs. collapse: social cohesion, trust, and the "one scenario" where humanity can thrive.

• Feminine energy & diversity in leadership and boardrooms.

• Regenerative agriculture: fungi compost innovation to reduce synthetic fertilizer use, cut emissions, and restore soils.

• Values: being human-first, truth-telling, compassion, trust, and connection.

Meet Denis and Harriet, humanitarian leaders from Uganda's community empowerment initiative, Anyim Wa.

Explore the transformative potential of biochar for smallholder farmers in Ghana as I share my firsthand experiences.'

Hugh Locke shares stories of his journey as a spiritual warrior and advocate for sustainability, focusing on empowering farmers worldwide.

Learn how One Tree Planted is revolutionizing sustainability by restoring forest landscapes worldwide.