You want to build a powerful personal brand.

But you’re tired of the noise, the ego, the hype.

This episode is your permission slip to do it differently.

I sat down with the incredible Caleb Ralston, the kind and humble AF powerhouse behind some of the biggest names in the game — think Gary Vee, Alex and Leila Hormozi — and now, a rising go-to voice in the personal branding world in his own right.

Caleb’s no overnight expert. He started hustling at 15, filming bodybuilding legends like Jay Cutler and Ronnie Coleman, before going on to scale Gary Vee’s TikTok from 300K to 3.5M in just three months.

He helped architect the Hormozis’ brand strategy, built and led an 18-person media team generating 3 billion organic impressions in 2024 alone, and has spent over 16 years building content empires across DTC, fitness, tech, and non-profit brands.

Now? He’s teaching entrepreneurs how to build magnetic personal brands and media machines that scale.

In this raw, thoughtful, fire-filled conversation, we talk about what it really takes to build a brand that’s built to last — from day one, to day one hundred.

AND Caleb doesn’t gatekeep. He drops frameworks, philosophies, and real-world examples you can use today, no bullshit just pure value from him.

Inside this episode we dive into:

• How Crushing It by Gary Vee cracked open his mindset at age 15 and led to a wild personal brand journey
• The Brand Journey Framework: Caleb’s 4-step process to reverse-engineer your personal brand from vision to action
• What it really means to document vs create — and how to use your real life as content
• Why he put a 6-hour free course on YouTube and why most people will never act on it
• The truth about originality, copying, and why being copied means you’re leading
• How to build your visibility strategy based on sustainability, not pressure
• What most people get wrong about content and why consistency > complexity
• Why your values and vibe ARE your strategy — not just your visuals
• What to do if you feel like “no one’s picking you” — especially for women 40+ with receipts and experience

Whether you’re just starting out or you’re sitting on a goldmine of untapped genius, this episode will call you forward into a deeper version of your voice, visibility, and value.

This is the conversation we need in the personal branding world right now.

⚡ LINKS MENTIONED:

• Caleb’s YouTube Channel & Free 6-Hour Personal Branding Course : https://www.youtube.com/watch?v=Ch4Sl0POBhU
• Brand Journey Framework workbook (linked inside the video)
• NEW 3-Hour YouTube Masterclass (also with free workbook) https://www.youtube.com/watch?v=uTKOJo42eKs&t=865s
• Caleb’s website: https://calebralston.com/
• Follow Caleb on Instagram: https://www.instagram.com/calebralston
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🔥 Screenshot this and tag us @calebralston and @thequeenofconfidence — tell us what hit home for you.

And if you’re tuning in on Spotify, drop me a comment or question below!

Most women in business say they’re building a community - but they’re ghosting their own audience.

Let’s get real: if who you are online isn’t who you are in person, that’s not a brand. That’s a performance.

This episode is a love letter and a wake-up call. I’m sharing what happened when I met my community IRL, the shocking truth about online personas, and why congruence is the secret weapon most people are missing.

• Why showing up fake is hurting your business
• The behind-the-scenes of our brand new home studio
• What real connection looks like (and how to create it)
• How to build a brand that aligns with who you actually are

This episode is for you if you’re building a brand, a business, or a community—and you want it to feel authentic, magnetic, and REAL.

Ready to build your 7-figure brand? Apply for The Queen’s Table: https://thequeenofconfidence.com/thequeenstable

💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

Mentioned in this episode:

Fanbase

📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

You’re Not Being Copied - You’re Just Not Clear on Who You Are

Let’s get one thing straight: nobody is out here trying to copy you. What’s actually happening? Women are building businesses without doing the inner work. So they join programs, scroll online, and unknowingly become mini versions of their mentors—because they don’t know who they are.

This episode is your wake-up call.

Why lack of confidence - not plagiarism - is the real problem

How to stop becoming a carbon copy of your coach

What “thought leadership” actually means (hint: it’s not repeating your mentor’s frameworks)

The questions you need to ask yourself to find your flavour

This episode is for you if you’ve ever lost yourself inside someone else’s strategy.

👑 Ready to stop hiding and start leading? Apply for The Queen’s Table

https://thequeenofconfidence.com/the-queens-table/

Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

Mentioned in this episode:

Fanbase

📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

You don’t need more confidence.

You need freedom.

Most women chasing confidence are chasing the wrong thing. What you’re really craving is the freedom to be fully, unapologetically YOU - without filtering, performing, or pretending.

In this episode, I’m breaking down why confidence is a byproduct - not the goal - and how to step into radical self-trust that makes you magnetic.

Here’s what we dive into:

Why I’m not “confident” (and what I actually am)

How freedom makes you unforgettable and unstoppable

What internal work really looks like (hint: it’s not Instagram coaching)

How to stop letting opinions, perfectionism, and past pain keep you playing small

Why authenticity is rare—and how to reclaim it

This episode is for you if you’re tired of faking it, performing, or waiting for permission to be who you truly are.

Ready to build a 7-figure personal brand by being fully yourself? Apply for The Queen’s Table:

https://thequeenofconfidence.com/the-queens-table/

Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

Listening on Spotify? Drop me a comment or question - I’d love to hear from you!

Mentioned in this episode:

Fanbase

📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

Most women don’t have a confidence problem, they have a victim problem.

You’ve been telling yourself “I’m not good enough,” “I don’t know enough,” or “Who am I to do this?”

Let’s get real - none of that is humble. It’s a distraction. And it’s keeping you broke, invisible, and burnt out. This episode is the loving bitch slap you didn’t know you needed.

I’m breaking down how the victim mindset is silently wrecking your power, your presence, and your income.

• Why “I’m not good enough” is actually your ego
• The hidden benefits of playing small (and how to cut the cord)
• Why thinking you’re the best is the real confidence flex
• How to flip your identity and act like the woman who’s already winning

👑 Ready to build your 7-figure personal brand? Apply for The Queen’s Table:

https://thequeenofconfidence.com/thequeenstable

This episode is for you if…

You’re tired of second-guessing, shrinking, and giving your power away - and you’re finally ready to act like the woman you know you were born to be.

Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

Listening on Spotify? Drop me a comment or question - I’d love to hear from you!

Mentioned in this episode:

Fanbase

📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

Most women in business aren’t stuck because they can’t earn.

They’re stuck because they don’t know how to hold.

In this powerful episode, I’m joined by the incredible Denise Duffield-Thomas -bestselling author and money mentor - to unpack the REAL reasons women struggle with money. And no, it’s not about math. It’s about mindset, healing, and identity.

We go deep on:

• Why you keep sabotaging your income goals
• The 3 biggest money blocks and how to break them
• How to shift from hustle to ease (and still make bank)
• What to do if you can make money but can’t keep it
• The impact of motherhood on your money mindset

This episode is for you if you’re ready to stop undercharging, overspending, and apologizing for your ambition.

🎯 Ready to heal your money wounds and step into true abundance? Apply for The Queen’s Table: thequeenofconfidence.com/thequeenstable

Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

This is a super raw AF real moment I recorded as I had to pull over as I couldn't contain it anymore. I was having what I call a "gratitude attack"

Like the opposite of a panic attack howver just as full on. I vowed when I started my business that I would take you on the journey, the process of 'becoming' and THIS is one of those HUGE moments for me.

Thank you for being here, supporting and most of all witnessing me. I love and appreciate you listening more than you'll ever know.

x E

Here’s the truth: More followers won’t grow your business. A deeper connection with the people already watching you will.

In this episode, I’m sharing how I went from 1,000 followers and $150K in debt… to a 7-figure brand, sold-out book tours, TED Talks, and a fanbase that rides hard. All without going viral.

If you’re tired of chasing likes, views, and algorithms, this one’s for you.

• Why you don’t need to go viral to make money
• The real reason big followings ≠ big income
• What I did differently to grow a loyal, paying community
• 3 things I do every single day to build trust and visibility
• How to turn lurkers into raving fans who buy

Ready to grow your audience and income with ease? Watch the Fanbase Formula training now:

https://courses.thequeenofconfidence.com/fanbaseformula

This episode is for you if you’re ready to build a community that actually converts—and you’re done waiting for permission to show up.

💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence

🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

Mentioned in this episode:

Fanbase

📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula