The Logistics of Logistics Podcast Por Joe Lynch capa

The Logistics of Logistics

The Logistics of Logistics

De: Joe Lynch
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 The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, WirelessThe Logistics of Logistics 2021 Política e Governo
Episódios
  • REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz

    REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
    Aug 21 2025
    Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies. About SPS Commerce SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network. Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following: Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days. The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control. Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance. SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages: Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools. Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC). Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service. Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions. Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz | Linkedin SPS Commerce | Linkedin SPS Commerce Woods Distribution Case Study Arcadia Cold Storage & Logistics Case Study The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, OvercastCheck out The Logistics of Logistics on Youtube
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    44 minutos
  • Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer

    Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
    Aug 19 2025
    In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded DriverReach, a driver recruiting and compliance technology solution later acquired by Tenstreet. He also launched the popular podcast Taking the Hire Road in 2021, where he continues to spotlight industry voices and share insights. Deeply committed to the future of trucking, Jeremy serves on several industry boards, including Next Generation in Trucking and the Indiana Motor Truck Association. In late 2024, he founded Project 61, a 501(c)(3) nonprofit dedicated to tackling trucking’s greatest health crisis—the 61-year average life expectancy of CDL drivers. About Project 61 Project 61 is a 501(c)(3) nonprofit dedicated to improving the health and longevity of America’s truck drivers. Named after the shocking statistic that the average life expectancy of a CDL driver is just 61 years, Project 61 is leading an industry-wide movement to confront this crisis head-on. Through awareness campaigns, education, and innovative health solutions, Project 61 seeks to empower drivers, carriers, and industry stakeholders to take action toward a healthier, more sustainable future for the trucking workforce. By addressing critical wellness challenges - including nutrition, fitness, mental health, and preventive care - Project 61 is working to change the trajectory of drivers’ lives and extend careers that are vital to the nation’s economy. Key Takeaways: Project 61: The Mission to Give Truckers a Longer, Healthier Life In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis.The Trucking Industry's Health Crisis: Project 61 is founded on a shocking statistic: the average life expectancy of a CDL driver is only 61 years old. This fact serves as the primary motivator for the organization and its mission. The podcast should emphasize this data point to highlight the urgency and severity of the issue, framing it not just as a health problem, but as an industry-wide epidemic that needs immediate attention from all stakeholders.Jeremy Reymer's Passion and Experience: Reymer's background as a seasoned leader and innovator in the trucking industry provides him with unique credibility. His previous success with DriverReach, a company he founded and sold, demonstrates his ability to identify a problem, develop a technology-driven solution, and lead a successful venture. This personal journey from a carrier and vendor to a nonprofit founder shows his deep commitment to the future of trucking beyond just business.Addressing Wellness Challenges: The podcast can delve into the specific health challenges that Project 61 aims to tackle. These include nutrition, fitness, mental health, and preventive care. The unique lifestyle of a long-haul truck driver—with its sedentary nature, isolation, and often unhealthy food options on the road—contributes to high rates of chronic conditions like obesity and diabetes. Discussing these specific issues will give listeners a concrete understanding of the problem.The Power of Community and Technology: Project 61's approach isn't just about awareness; it's about providing practical, accessible solutions. The organization recently acquired Offshift, a digital health platform specifically designed for truck drivers. This shows a commitment to leveraging technology and community to foster habit change and provide free tools and resources that drivers can use on the road. This technological component is a key part of the strategy to make a tangible difference.Beyond the Individual Driver: The mission of Project 61 extends to the entire industry. The nonprofit aims to empower not just drivers, but also carriers and other industry stakeholders. The podcast can highlight how investing in driver health is beneficial for businesses, leading to reduced healthcare costs, higher retention rates, and improved safety. This reframes driver health as a smart business investment, not just a moral obligation.A Collaborative Movement: Reymer’s work with organizations like Next Generation in Trucking and the Indiana Motor Truck Association underscores his belief in a collaborative approach. The podcast can stress that solving this crisis requires a ...
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    53 minutos
  • The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina

    The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
    Aug 14 2025
    In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master’s degree in communication from Cleveland State University. About Virago Marketing Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexible engagement models—from project-based work to full fractional CMO support—Virago is the partner logistics companies trust to turn marketing into a growth engine. Key Takeaways: The Dark Funnel Demystified: Unlocking Hidden Sales In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey.The "Dark Funnel" is a Reality, Not a Myth: The episode will explain what the dark funnel is—the invisible customer journey that happens before a lead officially enters the sales process. Listeners will learn how potential buyers are influenced by content, social media, and word-of-mouth without ever directly interacting with a company, and why it's crucial to understand this hidden process.Aligning Marketing with Business Strategy is Non-Negotiable: Jennie Malafarina, with her extensive experience at Virago Marketing, emphasizes that marketing isn't just about generating leads. It's a revenue-driving engine that must be directly tied to a company's overarching business and growth goals, turning it into a strategic partner rather than a cost center.Content is the Currency of the Dark Funnel: The podcast will highlight how high-quality, valuable content—from blog posts and whitepapers to podcasts and social media discussions—serves as the primary way to influence buyers in the dark funnel. Jennie will share insights on creating content that answers customer questions and builds trust long before they are ready to buy.Sales and Marketing Alignment is Key to Unlocking Hidden Sales: A central theme will be the necessity of a seamless partnership between sales and marketing teams. The episode will cover how Virago Marketing helps companies create a unified strategy where marketing generates qualified conversations and sales is equipped with the right tools and information to close deals, ensuring no opportunities from the dark funnel are lost.Industry Expertise is a Competitive Advantage: Drawing on her background in transportation and logistics, Jennie will explain why deep industry knowledge is essential for effective marketing. Virago Marketing’s success lies in its ability to speak the language of its clients and their customers, allowing them to create messaging that truly resonates and cuts through the noise.Demand Generation > Lead Generation: The episode will likely differentiate between old-school lead generation and modern demand generation. Jennie will discuss how focusing on building market-wide awareness and interest (demand generation) is a more sustainable and effective long-term strategy for filling the sales pipeline, especially when considering the dark funnel.Measuring the Unmeasurable: Tracking Dark Funnel Impact: The podcast will provide practical advice on how to measure the impact of marketing efforts that don't result in immediate, trackable leads. Listeners will learn about alternative metrics and signals that indicate success in the dark funnel, such as brand mentions, website traffic trends, and engagement with un-gated ...
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    1 hora e 3 minutos
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