Episódios

  • REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz

    REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
    Aug 21 2025
    Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies. About SPS Commerce SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network. Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following: Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days. The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control. Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance. SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages: Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools. Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC). Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service. Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions. Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain Briana Birkholz | Linkedin SPS Commerce | Linkedin SPS Commerce Woods Distribution Case Study Arcadia Cold Storage & Logistics Case Study The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, OvercastCheck out The Logistics of Logistics on Youtube
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    44 minutos
  • Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer

    Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
    Aug 19 2025
    In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded DriverReach, a driver recruiting and compliance technology solution later acquired by Tenstreet. He also launched the popular podcast Taking the Hire Road in 2021, where he continues to spotlight industry voices and share insights. Deeply committed to the future of trucking, Jeremy serves on several industry boards, including Next Generation in Trucking and the Indiana Motor Truck Association. In late 2024, he founded Project 61, a 501(c)(3) nonprofit dedicated to tackling trucking’s greatest health crisis—the 61-year average life expectancy of CDL drivers. About Project 61 Project 61 is a 501(c)(3) nonprofit dedicated to improving the health and longevity of America’s truck drivers. Named after the shocking statistic that the average life expectancy of a CDL driver is just 61 years, Project 61 is leading an industry-wide movement to confront this crisis head-on. Through awareness campaigns, education, and innovative health solutions, Project 61 seeks to empower drivers, carriers, and industry stakeholders to take action toward a healthier, more sustainable future for the trucking workforce. By addressing critical wellness challenges - including nutrition, fitness, mental health, and preventive care - Project 61 is working to change the trajectory of drivers’ lives and extend careers that are vital to the nation’s economy. Key Takeaways: Project 61: The Mission to Give Truckers a Longer, Healthier Life In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis.The Trucking Industry's Health Crisis: Project 61 is founded on a shocking statistic: the average life expectancy of a CDL driver is only 61 years old. This fact serves as the primary motivator for the organization and its mission. The podcast should emphasize this data point to highlight the urgency and severity of the issue, framing it not just as a health problem, but as an industry-wide epidemic that needs immediate attention from all stakeholders.Jeremy Reymer's Passion and Experience: Reymer's background as a seasoned leader and innovator in the trucking industry provides him with unique credibility. His previous success with DriverReach, a company he founded and sold, demonstrates his ability to identify a problem, develop a technology-driven solution, and lead a successful venture. This personal journey from a carrier and vendor to a nonprofit founder shows his deep commitment to the future of trucking beyond just business.Addressing Wellness Challenges: The podcast can delve into the specific health challenges that Project 61 aims to tackle. These include nutrition, fitness, mental health, and preventive care. The unique lifestyle of a long-haul truck driver—with its sedentary nature, isolation, and often unhealthy food options on the road—contributes to high rates of chronic conditions like obesity and diabetes. Discussing these specific issues will give listeners a concrete understanding of the problem.The Power of Community and Technology: Project 61's approach isn't just about awareness; it's about providing practical, accessible solutions. The organization recently acquired Offshift, a digital health platform specifically designed for truck drivers. This shows a commitment to leveraging technology and community to foster habit change and provide free tools and resources that drivers can use on the road. This technological component is a key part of the strategy to make a tangible difference.Beyond the Individual Driver: The mission of Project 61 extends to the entire industry. The nonprofit aims to empower not just drivers, but also carriers and other industry stakeholders. The podcast can highlight how investing in driver health is beneficial for businesses, leading to reduced healthcare costs, higher retention rates, and improved safety. This reframes driver health as a smart business investment, not just a moral obligation.A Collaborative Movement: Reymer’s work with organizations like Next Generation in Trucking and the Indiana Motor Truck Association underscores his belief in a collaborative approach. The podcast can stress that solving this crisis requires a ...
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    53 minutos
  • The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina

    The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
    Aug 14 2025
    In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master’s degree in communication from Cleveland State University. About Virago Marketing Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexible engagement models—from project-based work to full fractional CMO support—Virago is the partner logistics companies trust to turn marketing into a growth engine. Key Takeaways: The Dark Funnel Demystified: Unlocking Hidden Sales In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey.The "Dark Funnel" is a Reality, Not a Myth: The episode will explain what the dark funnel is—the invisible customer journey that happens before a lead officially enters the sales process. Listeners will learn how potential buyers are influenced by content, social media, and word-of-mouth without ever directly interacting with a company, and why it's crucial to understand this hidden process.Aligning Marketing with Business Strategy is Non-Negotiable: Jennie Malafarina, with her extensive experience at Virago Marketing, emphasizes that marketing isn't just about generating leads. It's a revenue-driving engine that must be directly tied to a company's overarching business and growth goals, turning it into a strategic partner rather than a cost center.Content is the Currency of the Dark Funnel: The podcast will highlight how high-quality, valuable content—from blog posts and whitepapers to podcasts and social media discussions—serves as the primary way to influence buyers in the dark funnel. Jennie will share insights on creating content that answers customer questions and builds trust long before they are ready to buy.Sales and Marketing Alignment is Key to Unlocking Hidden Sales: A central theme will be the necessity of a seamless partnership between sales and marketing teams. The episode will cover how Virago Marketing helps companies create a unified strategy where marketing generates qualified conversations and sales is equipped with the right tools and information to close deals, ensuring no opportunities from the dark funnel are lost.Industry Expertise is a Competitive Advantage: Drawing on her background in transportation and logistics, Jennie will explain why deep industry knowledge is essential for effective marketing. Virago Marketing’s success lies in its ability to speak the language of its clients and their customers, allowing them to create messaging that truly resonates and cuts through the noise.Demand Generation > Lead Generation: The episode will likely differentiate between old-school lead generation and modern demand generation. Jennie will discuss how focusing on building market-wide awareness and interest (demand generation) is a more sustainable and effective long-term strategy for filling the sales pipeline, especially when considering the dark funnel.Measuring the Unmeasurable: Tracking Dark Funnel Impact: The podcast will provide practical advice on how to measure the impact of marketing efforts that don't result in immediate, trackable leads. Listeners will learn about alternative metrics and signals that indicate success in the dark funnel, such as brand mentions, website traffic trends, and engagement with un-gated ...
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    1 hora e 3 minutos
  • The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann

    The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann
    Aug 12 2025
    In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, Joe Lynch and Cary Dittmann, the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. About Cary Dittman Cary Dittmann is the Chief Operating Officer at FreightPath, where he leads the company’s efforts to scale operations, forge strategic partnerships, and advance its mission to modernize supply chain education. With over 40 years of experience in logistics, technology, and enterprise growth, Cary plays a pivotal role in bringing accessible, industry-aligned training to a rapidly evolving sector. His career includes leadership roles at American Airlines, Panalpina, GT Nexus, and project44, where he helped build global sales teams and launch transformative digital freight solutions. Cary is known for aligning people, process, and innovation to drive measurable business impact. A passionate advocate for workforce development, he remains actively involved with CSCMP and other professional networks, working to elevate the next generation of logistics talent. About FreightPath FreightPath is a learning platform purpose-built for end-to-end logistics talent development—addressing one of the most critical challenges in today’s global supply chains: the widening skills gap. Designed in collaboration with industry leaders, FreightPath delivers practical, expert-led training across all facets of logistics and supply chain management, including multimodal transportation, trade compliance, and stakeholder coordination. Its modular, scalable ecosystem empowers individuals and organizations alike to build job-ready skills through personalized, real-world learning experiences. As the $8 trillion logistics industry continues to evolve, FreightPath is uniquely positioned to serve as the go-to upskilling and workforce development solution—helping companies stay competitive, reduce risk, and accelerate growth through smarter training Key Takeaways: The Skill Gap Epidemic: How Untrained Workers Are Holding You Back In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, Joe Lynch and Cary Dittmann, the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap.The Widening Skills Gap is a Critical Challenge: The logistics industry is facing a significant skills gap, which is hindering company growth and increasing risk. As technology and supply chains become more complex, the demand for qualified workers is outpacing the supply of trained talent.Practical, Industry-Aligned Training is the Solution: To close this gap, companies need to invest in practical, expert-led training that aligns with real-world industry needs. FreightPath's approach, which is designed in collaboration with industry leaders, ensures that workers gain job-ready skills rather than just theoretical knowledge.Cary Dittmann Bridges Experience with Innovation: With over 40 years of experience at companies like American Airlines and project44, Cary Dittmann brings a unique perspective on how to align people and processes with new technology. His background in leadership and digital solutions makes him a credible voice on modernizing workforce development.Technology Is Key to Modernizing Education: FreightPath's modular and scalable learning platform leverages technology to provide accessible, personalized training. This tech-driven approach allows organizations to build specific skills and adapt their training programs as the industry evolves.Workforce Development Is a Strategic Imperative: Investing in upskilling employees is not just an HR task; it is a strategic business imperative. Companies that prioritize smarter training are better positioned to stay competitive, reduce operational risk, and accelerate their growth in a rapidly changing market.FreightPath Offers a Comprehensive Solution: FreightPath's mission is to serve as the go-to upskilling solution for the logistics industry. By providing training across all facets of supply chain management, from transportation to trade compliance, the company directly addresses the skills gap, helping both individuals and organizations succeed. Learn More About The Skill Gap Epidemic: How Untrained Workers Are Holding You Back Cary Dittmann | Linkedin FreightPath | Linkedin FreightPath FreightPath Website Revamp Press Release FreightPath / ed2go Partnership Announcement Select FreightPath Courses Now Accredited through CBP FreightPath Launches Storefront Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado Logistics Knowledge Work in the AI Age with John Delgado The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and ...
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    51 minutos
  • Freight Downturn: What Winners Do to Gain Ground with Nick Klingensmith

    Freight Downturn: What Winners Do to Gain Ground with Nick Klingensmith
    Aug 7 2025
    In “Freight Downturn: What Winners Do to Gain Ground”, Joe Lynch and Nick Klingensmith, the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete's mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. About Nick Klingensmith After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, Nick Klingensmith had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he’s completed over 100 Spartan Races, 6 Major Marathons, several Ultras and scores of other obstacle and endurance events. As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals. Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now. About Stride Motivation Stride Motivation, LLC is a dynamic company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Rooted in the inspiring journey of overcoming significant health challenges and personal struggles, the company serves as a beacon for achievement-driven professionals and leaders. Through compelling storytelling drawn from the world of endurance racing, Stride Motivation empowers individuals to conquer fear, rejection, and self-limiting doubts. Specializing in coaching sales teams and remote professionals, the company imparts valuable insights on developing a resilient mindset for success. Stride Motivation is not just a company; it's a catalyst for helping others discover their inner strength, reach their goals, and become the best version of themselves. Key Takeaways: Freight Downturn: What Winners Do to Gain Ground In “Freight Downturn: What Winners Do to Gain Ground”, Joe Lynch and Nick Klingensmith, the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete’s mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market.Shippers are playing it safe. The economy's uncertain, so shippers are nervous about making big changes and have tight budgets.Cold calls are a dead end. People just aren't picking up their phones anymore, so that old-school sales method isn't working like it used to.Be a specialist, not a generalist. To win business, you have to be super clear about what you do, and then become the go-to expert in a specific market.Use challenges as fuel. Instead of letting tough times get you down, use them as motivation to push forward.Your mindset is everything. Winning in a tough market starts with having the right attitude. You have to believe in yourself and your ability to overcome rejection.Work hard and be patient. Success isn't a quick fix. It's about taking consistent, smart actions and having the patience to see them through.Take charge of your situation. Stop just trying to survive. Take ownership of your challenges and start building the habits that will lead to positive change. Learn More About Freight Downturn: What Winners Do to Gain Ground Nick Klingensmith | Linkedin Stride Motivation | Linkedin Stride Motivation | Website Instagram: @stridemotivation TikTok: @stridemotivation Twitter: @stridemotivatio YouTube: @stridemotivation Threads: @stridemotivation Email: Booking@stridemotivation.com Becoming a Better Salesperson with Nick Klingensmith Building Resilient Sales Teams with Nick Klingensmith The Logistics of Success: A Mindset for Unstoppable Growth with Nick Klingensmith The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
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    55 minutos
  • Warp is The LTL Network of the Future with Daniel Sokolovsky

    Warp is The LTL Network of the Future with Daniel Sokolovsky
    Aug 5 2025
    In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement. About Daniel Sokolovsky Daniel Sokolovsky is the Co-Founder and CEO of Warp, a technology-powered freight network modernizing LTL logistics across the U.S. He grew up in the world of freight. His parents ran a courier business, so missed ETAs, late-night scrambles, and broken systems were part of daily life. By 18, he was already dispatching drivers and has been obsessed with fixing freight ever since. Before Warp, Daniel founded Jitsu, a gig economy parcel network that now moves millions of packages across the U.S. That experience showed him and Co-founder Troy Lester how broken traditional LTL freight really was: zero visibility, constant delays, and rigid systems that didn’t match the pace of modern retail. Warp was born out of that frustration and built to fix it, with real-time data, predictive routing, and a connected network. Daniel brings deep operational expertise and a relentless drive to rebuild logistics from the inside out. About Warp Warp is a technology-powered freight network focused on modernizing LTL logistics in the U.S. By connecting shippers, cross-docks, and carriers through a single operating system, Warp enables flexible, efficient, and highly visible freight movement. Built by veteran logistics operators like Daniel Sokolovsky, Troy Lester, Chris Reeves and Bill Bence who saw the limitations of legacy networks firsthand, Warp is designed for real-world complexity where delays ripple, stores need replenishing fast, and freight can’t afford to go dark. With real-time tracking, AI-powered routing, and a versatile national fleet of 53’ carriers, box trucks, and cargo vans, Warp helps brands move freight faster, carriers operate leaner, and retailers stay stocked. Built by the people who’ve lived the breakdowns and decided to fix them, Warp is redefining how LTL freight works. Key Takeaways: Warp is The LTL Network of the Future In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp’s technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement.The "Lived Experience" Advantage: Built by logistics industry veterans who "lived the breakdowns," this isn't a theoretical solution from a tech outsider. The company was born from a deep understanding of the real-world complexities and frustrations of freight. This operational expertise is a key differentiator.Solving Traditional LTL's Core Problems: This new, technology-powered network directly addresses the fundamental challenges of traditional LTL services. Warp provides faster, more reliable transit times and uses a simplified pricing structure that eliminates the complex freight class system and unexpected accessorial charges, leading to drastically reduced invoice issues.Real-Time Data and AI are Game-Changers: The network uses real-time tracking and AI-powered routing to solve common LTL problems. This technology allows for predictive routing and provides exceptional visibility throughout the entire journey, eliminating the "dark" periods where freight status is unknown. This data accuracy also helps to mitigate issues stemming from inaccurate shipping data from shippers.Modern Retail Needs a Modern Freight Solution: Traditional LTL systems are not equipped to handle the pace and demands of modern retail. This solution moves freight faster and ensures stores remain stocked. Damage is also very rare because freight is never stacked, which is a common practice for traditional LTL carriers that have increased freight handling.A Versatile and Connected Fleet: The company utilizes a versatile national fleet that includes 53′ carriers, box trucks, and cargo vans. This flexibility allows the network to adapt to different freight sizes and delivery needs. Driver assist and liftgates, typically extra costs, are standard for all shipments. The network also welcomes freight brokerage business.More Than Just a Carrier—A Network: The company's vision is to be "The LTL Network of the Future." It’s a technology-powered network that redefines how LTL freight works, helping brands move freight faster and carriers operate leaner. Learn More About Warp is The LTL Network of the Future Daniel Sokolovsky | Linkedin Warp | LinkedIn Warp The Warp Story with Daniel Sokolovsky Modernizing Distribution with Daniel Sokolovsky An Alternative to LTL with David Lynch The Logistics of Logistics Podcast If you enjoy the podcast, please ...
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    55 minutos
  • From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics with Brian Hastings

    From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics with Brian Hastings
    Jul 29 2025
    In “From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings Brian Hastings is the CEO and Co-founder of Veritas Logistics, a third-party logistics firm founded in 2020 that prioritizes people and operates with core values of truth, partnership, passion, positivity, and service to provide customized transportation solutions. With over 15 years in the freight brokerage industry, Brian began as a sales executive at TQL, quickly advancing to a respected sales team leader where he helped develop satellite offices. Driven by a desire to challenge industry norms and enhance customer experience, he co-founded Veritas Logistics on the belief that people are at the heart of success. In just three years, he has guided the company to become one of Cincinnati’s Best Places to Work and a Fast 55 honoree, earning a positive reputation among shippers and carriers. A respected thought leader, Brian regularly speaks on logistics topics including fraud prevention and sales strategies. His core values of hard work, passion, and personal accountability, forged during his time as a baseball player at the University of Kentucky, continue to guide his professional and personal life. About Veritas Logistics Veritas Logistics is a third‑party logistics firm founded in 2020 and headquartered in Cincinnati, OH (11–50 employees). Created to stand out in a crowded industry, Veritas prioritizes people and operates with core values of truth, partnership, passion, positivity, and service. With over 20 years of combined team experience, Veritas leverages deep logistics expertise and an expansive carrier network to anticipate client needs, process transactions efficiently, and deliver tailored solutions for each shipment. Their culture emphasizes honesty, accountability, continuous improvement, and long-term partnerships powered by high expectations. Veritas prides itself on customized transportation services that align with evolving supply-chain complexities. Key Takeaways: From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics In “From Farm to Fork:  A Broker’s Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food.Human Element & Culture are Paramount: Success in cold chain logistics, including food safety and FSMA compliance, relies heavily on dedicated individuals, robust training, and a strong company culture. Veritas Logistics emphasizes that "people are at the heart of success."True Partnerships Drive Food Safety: Effective cold chain management moves beyond mere transactions. Brokers like Veritas build genuine partnerships, anticipating needs and offering tailored solutions to ensure food safety from farm to fork.Customer Focus is a Cold Chain Edge: A deep commitment to the customer experience differentiates brokers in cold chain. Understanding specific temperature needs and transit vulnerabilities is crucial for successful, safe deliveries and maintaining product integrity.Leverage Expertise & Networks: Navigating complex cold chain logistics and strict food safety regulations requires extensive industry knowledge and a strong carrier network. Veritas Logistics' experience and expansive network are vital for compliant solutions.Accountability & Improvement Ensure Integrity: A culture of personal accountability and continuous improvement is essential for food safety and cold chain integrity. This commitment ensures prompt issue resolution and refined processes to prevent spoilage.Brokers Mitigate Risk for Food Security: Reliable logistics brokers play a crucial role in vetting carriers and implementing security measures to protect valuable food shipments from fraud and theft, directly contributing to food security.Training & Process Adherence for Compliance: Comprehensive training on FSMA and cold chain best practices, coupled with strict adherence to protocols like truck washouts and temperature monitoring, forms the foundation for sanitary transportation and compliance. Learn More About From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics Brian Hastings | Linkedin Veritas Logistics | Linkedin Veritas Logistics Logistics & Leadership | Apple Podcasts Logistics & Leadership | Spotify Go Veritas | YouTube The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, OvercastCheck out The ...
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    44 minutos
  • CHAINge, AI and the Future of Freight with Bart A. De Muynck

    CHAINge, AI and the Future of Freight with Bart A. De Muynck
    Jul 22 2025
    In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight. About Bart A. De Muynck Bart De Muynck stands as an accomplished industry expert and thought leader, boasting over three decades of global supply chain and logistics experience. His distinguished career includes significant roles at major international companies such as EY, GE Capital, Penske Logistics, PepsiCo, and various tech firms. Notably, he spent eight years as a VP of Research at Gartner and recently served as Chief Industry Officer at project44. A highly sought-after speaker, Bart currently advises multiple companies and industry organizations in logistics. He chairs ASCM's CHAINge conference in Europe and North America, is the Vice Chair for Transformfest 2025, and is a member of the Forbes Technology Council, SCLA, WEF, and CSCMP's Executive Inner Circle. Born in Belgium, he now resides with his family in Texas, USA. Through Bart De Muynck LLC, he helps organizations navigate the complex technological landscape, tailoring solutions and mitigating challenges to drive operational efficiency and manage risk. His new thought leadership website, Better Supply Chains, curates high-quality content focused on leveraging technology to create more efficient, inclusive, and equitable supply chains, ultimately aiming for both better supply chains and improved individual lives. About Better Supply Chains Better Supply Chains is a new thought leadership website curated by former Gartner analyst and Industry Expert Bart De Muynck, with the primary goal of centralizing high-quality content designed to help companies significantly improve their supply chain operations. The platform is dedicated to enhancing connections by fostering networks that unite shippers, logistics service providers (LSPs), technology providers, and investors. Furthermore, it aims to empower commerce by delivering insightful information that enables businesses to refine and automate their trade processes. Crucially, Better Supply Chains also seeks to improve lives by examining the positive impacts of logistics technology (LogTech) on labor, talent development, and sustainability efforts within the industry. By actively highlighting how emerging technologies can be seamlessly integrated into supply chain organizations, processes, and people, the website strives to make supply chains more efficient, inclusive, and equitable, ultimately contributing to better operational outcomes and improved individual well-being. Key Takeaways: CHAINge, AI, and the Future of Freight In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight.AI as an Enabler, Not a Replacer: A central theme is that AI's true power in supply chains lies in augmenting human intelligence rather than replacing it. Bart emphasizes that AI can automate mundane tasks, freeing up human workers for higher-value activities requiring critical thinking, problem-solving, and creativity, leading to increased productivity and improved decision-making.Focus on Practical AI Applications: The podcast will likely highlight that the effective implementation and absorption of existing technologies, particularly AI and advanced analytics, are the next big transformation in logistics. Bart's focus through "Better Supply Chains" is on practical, high-quality content that helps companies refine and automate their trade processes using proven technological solutions, not just speculative future tech.The Interconnectedness of Supply Chain Elements: Bart's extensive background and the mission of "Better Supply Chains" underscore the importance of fostering networks that unite shippers, logistics service providers (LSPs), technology providers, and investors. The "CHAINge" conference he chairs also emphasizes collaboration and interconnectivity to build more efficient and sustainable supply chains.Addressing Key Industry Challenges through Technology: The episode will touch upon how logistics technology (LogTech) can positively impact labor, talent development, and sustainability. Bart's work aims to integrate emerging technologies into supply chain organizations, processes, and people to create more efficient, inclusive, and equitable supply chains.Data Quality is Paramount for AI Success: Bart stresses that while data is the "unsung hero" in supply chain resilience and decision-making, the quality of that data is crucial. Bad or irrelevant data can be a "bad actor," highlighting the need ...
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    1 hora e 14 minutos