• Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
    Jul 14 2025

    This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Joey Bidner - https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9o

    Submit a Question - https://www.paidsearchpodcast.com

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    38 minutos
  • Cookie Consent Explained from a Google Ads Perspective (Episode 470)
    Jul 7 2025

    Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Concent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/

    Joey Bidner - https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQ

    Submit a Question - https://www.paidsearchpodcast.com

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    28 minutos
  • The Budget Bulls-Eye Principle (Episode 469)
    Jun 30 2025

    Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/guosUGMayEk

    Submit a Question - https://www.paidsearchpodcast.com

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    23 minutos
  • Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
    Jun 23 2025

    This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Joey Bidner - https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ

    Submit a Question - https://www.paidsearchpodcast.com

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    36 minutos
  • My Favorite Google Ads Script (Episode 467)
    Jun 16 2025

    This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/GdmZXKDhwYg

    Submit a Question - https://www.paidsearchpodcast.com

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    40 minutos
  • 9 Buttons You Should Never Click (Episode 466)
    Jun 9 2025

    Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M

    Submit a Question - https://www.paidsearchpodcast.com



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    35 minutos
  • New Changes Coming to Google This Year (Episode 465)
    Jun 2 2025

    New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Joey Bidner: https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM

    Submit a Question - https://www.paidsearchpodcast.com

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    37 minutos
  • Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
    May 26 2025

    What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/pVJPb9_fX_U

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod

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    34 minutos