Are you still treating enrichment like an optional extra instead of the foundation of your service?

Do your clients really understand the experience you’re selling—or are you still stuck flogging time blocks?

And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum?

Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit.

You’ll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now.

I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you’ll hear more about at the Summit). Plus,

I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it.

In this episode, you’ll discover:

• Why Enrichment is the Future of Pet Care – And why owners are demanding more than a “tired dog at pickup.”
• The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide.
• Selling the Invisible – My new framework for packaging and pricing enrichment as an experience.
• The Power of Personalisation – Why no two dogs should get the same enrichment plan.
• The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service?

Do you know how to package and price your enrichment services so they actually make you money?

And wouldn’t it help to see what’s working right now for daycares, trainers, and even zookeepers around the world?

In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.

You’ll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of Enrichment” presentation and the always-popular Dog Daycare Owners Round Table.

Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year’s agenda is even stronger than the last.

You’ll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence.

In this episode, you’ll discover:

• Why Enrichment is the Future – And why daycares who ignore it will get left behind.
• The House of Enrichment – Tim Jackson’s deep dive into origins, pillars, and practical application.
• Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare.
• Profitable Puppy Classes – Adam’s blueprint for turning training into an enrichment upsell.
• The Best Ticket You’ll Buy All Year – How to secure your spot at the only global enrichment event.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do experienced pet business owners actually talk about behind closed doors at leadership events?

Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom?

And do you ever feel like you know what you need to do, but can never work out how to take action?

In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group.

You’ll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren’t in the room on this occasion you’ll still get to hear about my talk ‘The Magic Touch’ which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank.

In this episode, you’ll discover:

• Why Being in the Room Still Matters – Why real growth doesn’t happen in Facebook groups or Zooms.
  
  
• What Top Owners Are Really Thinking About – Spoiler: it’s not Instagram or the latest dog chew fads.
  
  
• Conferences That Don’t Suck – How this summit created a genuine buzz and excitement while keeping things real.
  
  
• The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it.
  
  
• What’s Coming at the 2025 Enrichment Summit – And why it’ll be the most actionable event we’ve ever run.

Grab an early bird ticket to the Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now