Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you?

BIG MISTAKE my friend!

Is your ‘modest’ price actually holding your business back rather than giving it life?

You bet it is!

And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care?

Well, it could be fatal for your business...

In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year’s “Claim the Crown” Impact summit. You’ll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It’s not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business.

You’ll also get some compelling reasons why charging more isn’t just possible - it’s essential. Dom lays out why raising your rates might be the single most strategic move you make this year.

Plus, you’ll hear a gritty, unfiltered teaser from this year’s keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire.

In this episode, you’ll discover:

The Premium Power Move – Why raising your rates isn’t risky—it’s the most strategic decision you can make.
Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth.
Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it.
The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need.
The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status.

Want access to the new Dog Daycare Employee Accelerator Programme?

Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Do your staff really understand what enrichment is - or are they just nodding along and fluffing it?

Are your handlers bought into your values, or just clocking in for another day in the play zone?

And is your team helping you upsell enrichment - or would they rather do without it altogether?

In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!)

Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn’t trained to deliver and explain enrichment confidently, you’ll struggle to sell it.

So that’s why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one.

You’ll also hear a clip from Tim’s recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability.

In this episode, you’ll discover:

• The Staff Buy-In Problem – Why enrichment fails when your team doesn’t understand or believe in it.
• The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers).
• Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility.
• Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back.
• The Enrich U Employee Accelerator – What it is, who it’s for, and why it’s the staff training you didn’t know you were missing.

Want access to the new Dog Daycare Employee Accelerator Programme?

Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top?

What if you didn’t have to “pay your dues” and could skip straight to the front of the line?

And what would your business look like if your competitors couldn’t even see you - let alone catch you?

In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it.

I unpack the attack strategies, storytelling frameworks, and power positioning tactics I’ll delve deep into to make this year’s Impact unlike anything I’ve done before. You’ll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne.

In this episode, you’ll discover:

Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status.

The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition.

Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler.

Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount.

Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals.

Want to join me and the top dogs of the pet industry at IMPACT 2025?

Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now