Are you unknowingly sabotaging your profits with outdated pricing?

What’s the real cost of keeping your fees just a little higher than your competitors’?

And how can a smarter pricing strategy unlock growth, better clients, and a better life?

In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything it keeps you poor..

You’ll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There’s also a reality check about market conditions - and why you shouldn’t let fear-mongering headlines shape your pricing decisions..

Tune in to discover:

If You’re Full, You’ve Got Pricing Power – When things are going well in your business, that’s the time to put your foot on the gas and make it even better!

25 Cents More ISN'T Premium – Being barely above the competition still keeps you in the mud; make it clear to the customer who’s best.

Stop Pricing for Pain-in-the-Ass Clients – Build your model for the future, not the customer who complains the most.

Your Fears Are Fiction – Most objections to raising prices are imaginary, and rooted in the owner’s insecurity.

Money Follows the Bold – Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period.

Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams.

Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com/diamond.

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Can you really write the script of your own success story in the pet business world?

What would happen if you planned a whole 12 months ahead instead of just 12 days?

And how much progress (and profit) are you leaving on the table by winging it month-to-month?

In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he’s engineered growth and lasting profits with clarity, confidence, and zero guesswork.

You’ll also hear how Dom’s 90-day fix-and-focus model has shaped real results. He shares how one facility owner actually tripled solo dog prices by launching with a plan instead of a panic, and how batching tasks frees up headspace (and desk space) for more breakthroughs. This isn’t a motivational hustle or an easy way to paper over cracks—it’s a methodical, tried and tested system that anyone can apply.

Key Takeaways:

• Plan Like a Pro – Why scripting your year in advance leads to more control, better results, and less stress.

• Fix First, Grow Fast – You can’t scale with holes in the boat—Dom explains why fixing is your first priority.

• 90 Days to Done – How to make exponential progress with focused, quarterly sprints.

• Remove the Guesswork – Stop hoping and start engineering your marketing around events and income goals.

• Success Loves Structure – Dom’s personal system for aligning content, coaching, and CRM across three businesses.

Want help from Dom to help you move forward faster? If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

A short, sweet but very special (400th) episode this week.

See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo...

You’ll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence.

AJ explains how she’s already planning to implement seasonal marketing strategies to simplify upsells and boost sales, while Lynnie shares how recognising her own confidence issues was a huge sticking point - but ultimately became the realisation that turned her business around.

In this episode, you’ll discover:

• Confidence is a Business Strategy – Why mindset isn’t optional if you want to raise prices and grow with purpose.
• Pricing with Purpose – Lynnie’s story shows how you can honour your value without apology.
• Staff That Sell – AJ’s enthusiasm and initiative prove what’s possible with the right team behind you.
• Simplify to Amplify – A simple seasonal upsell menu can boost sales and reduce decision fatigue.
• One Conversation Can Change Everything – How the right challenge, at the right time, can transform your whole approach.

Thanks again to Barkleigh for another top-tier event, and to everyone who took the time to speak to us – we’ll be hearing from them in the coming weeks!

Remember, attending an expo won't transform your business unless you take action, like Lynnie did...

Want help from Dom to help you move forward faster? If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now