Ever wondered what actually goes into launching a book that could reshape the way dog
daycares think about enrichment?

What happens when you return from a whirlwind U.S. expo, jump straight into coaching
calls, and then dive headfirst into recording your next audiobook?

And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving
rave reviews within days?

In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story
behind the launch of Mission Enrich, my newest (and most unusual) pet business book.

Fresh
off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of
Enrich U sign-ups, I break down why this book is different — and why it's already making
waves with daycares across the UK, US, and the rest of the world.


You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback
flooding in from readers, why writing remains my most important business tool, and why
now is the perfect time for daycare owners to rethink what enrichment really means.

I also
share the opening chapter of the audiobook, plus a special offer for podcast listeners who
want early access to the full audio version.

In this episode, you'll discover:

The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it
matters for modern dog daycares.

Why This Book Is Different – How a parable can teach deeper lessons than any how-
to manual.

Real Reviews – What early readers are saying about how the story is already
reshaping their teams, dogs, and daycares.

The Power of Writing – Why learning to communicate through story is one of the
most profitable skills a pet business owner can develop.

A Special Launch Bonus – How to get the audiobook version for free — before it's
available anywhere else.

If you've been thinking about implementing enrichment, this episode is a window into the
next evolution of the industry — and the mindset shift that will define the best-run facilities
in 2026 and beyond.

To grab a copy of Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

What really happens when you take your business across the pond and into one of the biggest
pet care expos in the world?

How do you turn an event stand into a sales machine, attract 20+ new members, and launch a
brand-new book in the middle of it all?

And what does it take to keep your energy (and sanity) when you're juggling clients,
speaking gigs, and international travel all in one week?

In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable
week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the
Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack
the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip.

You'll hear how the expo became a living showcase for experiential marketing, why Enrich U
continues to grow faster than ever, and how consistency (plus the right prep) turns potential
chaos into predictable success. Me and Tim also reflect on the importance of downtime,
balancing business and life, and how structured storytelling can help any pet pro sell more —
without relying on social media guesswork.

Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and
Ross, who reveal why the program's time-saving structure and ready-to-use marketing
materials were a no-brainer for their daycare.

Tune in to discover:

• Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new
  members in two days.
• From Stage to Stand – The real story behind Dom's premium pricing and enrichment
  presentations that wowed Hershey attendees.
• Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of
  something bigger).
• Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and
  turns regular emails into real revenue.
• Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider
  community is fuelling industry growth.

Grab your 2026 Pet Business Promotional Calendar NOW by clicking here

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"?

And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)?

Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day.

You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on.

In this episode, you'll discover:

• Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it.
• Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients.
• Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell.
• Memberships & Retainers — Why predictable income beats panic-filled month-ends every time.
• Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Grab your 2026 Pet Business Promotional Calendar NOW by clicking here

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now