Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you?

BIG MISTAKE my friend!

Is your ‘modest’ price actually holding your business back rather than giving it life?

You bet it is!

And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care?

Well, it could be fatal for your business...

In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year’s “Claim the Crown” Impact summit. You’ll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It’s not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business.

You’ll also get some compelling reasons why charging more isn’t just possible - it’s essential. Dom lays out why raising your rates might be the single most strategic move you make this year.

Plus, you’ll hear a gritty, unfiltered teaser from this year’s keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire.

In this episode, you’ll discover:

The Premium Power Move – Why raising your rates isn’t risky—it’s the most strategic decision you can make.
Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth.
Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it.
The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need.
The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status.

Want access to the new Dog Daycare Employee Accelerator Programme?

Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Do your staff really understand what enrichment is - or are they just nodding along and fluffing it?

Are your handlers bought into your values, or just clocking in for another day in the play zone?

And is your team helping you upsell enrichment - or would they rather do without it altogether?

In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!)

Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn’t trained to deliver and explain enrichment confidently, you’ll struggle to sell it.

So that’s why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one.

You’ll also hear a clip from Tim’s recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability.

In this episode, you’ll discover:

• The Staff Buy-In Problem – Why enrichment fails when your team doesn’t understand or believe in it.
• The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers).
• Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility.
• Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back.
• The Enrich U Employee Accelerator – What it is, who it’s for, and why it’s the staff training you didn’t know you were missing.

Want access to the new Dog Daycare Employee Accelerator Programme?

Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top?

What if you didn’t have to “pay your dues” and could skip straight to the front of the line?

And what would your business look like if your competitors couldn’t even see you - let alone catch you?

In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it.

I unpack the attack strategies, storytelling frameworks, and power positioning tactics I’ll delve deep into to make this year’s Impact unlike anything I’ve done before. You’ll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne.

In this episode, you’ll discover:

Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status.

The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition.

Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler.

Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount.

Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals.

Want to join me and the top dogs of the pet industry at IMPACT 2025?

Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you full of great ideas but unsure which one will actually grows your pet business?

Do you keep launching new offers while ignoring the easy wins sitting right under your nose?

Are you offering amazing services but suck at selling and making money fro your passion for pets?

In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls.

These conversations aren’t wishy-washy 'manifest money at will' bullsh!t motivational sessions - they’re real business owners dealing with real problems in real time.

So in this weeks show, I break down the most common (and costly) challenges pet business owners are facing right now - and share the exact advice I give that’s helping them move forward faster.

You’ll hear why most owners are spread too thin, how to identify your true “business critical” priority, and how to avoid falling into the trap of shiny object syndrome. I also unpack the hidden power of low-hanging fruit - those easy wins that most people overlook -and why jumping straight into a membership model won’t save your business if the foundations aren’t solid.

In this episode, you’ll discover:

• The Clarity Advantage – Why narrowing your focus to one business-critical priority can unlock faster, more meaningful progress.

• Shiny Object Syndrome – How to stop chasing new ideas and stick to what actually moves the needle.

• Low-Hanging Fruit Wins – How to spot quick-win revenue opportunities hidden in your existing client base.

• Sales as a System – Why selling daycare or boarding needs more than a pricing tweak—it needs a full sales process.

• Don’t Skip the Steps – How rushing into a membership model (without the right structure) can do more harm than good.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds?

Is your hiring process actually attracting the right people - or just weeding through whoever’s left?

And how do some daycares seem to have a pipeline of great candidates - while you’re stuck covering shifts yourself?

In this episode, I’m sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the back office, and drowning in staff drama.

That same funnel is now being used by daycares across the U.S. to attract, screen, and onboard reliable new hires - without spending hours sifting through applications or chasing no-shows.

You’ll learn how to create a lead magnet for recruitment, how to build a waiting list of candidates and how to stop relying on gut instinct or last-minute panic hires. We also talk about how mindset plays into hiring—and why the most dangerous part of your hiring process is often the bit between your ears.

In this episode, you’ll discover:

• The 7-Step Hiring Funnel Playbook – The exact system Josh uses to attract, screen, and onboard quality candidates automatically.
• The Problem with “Now Hiring” Posts – Why you’re attracting the wrong applicants (and how to filter out the time-wasters).
• Lead Magnets for Hiring – How to build a waiting list of potential staff the same way you’d build a list of potential clients.
• Automated Screening & Follow-Ups – How to use tech to sort applicants, send reminders, and schedule interviews without lifting a finger.
• Mindset Shifts for Confident Hiring – Why hiring is just like marketing, and how to stop being the bottleneck in your own business.

Want the full system set up for you?

Go to www.petbizsuite.com/getstarted and plug the Hiring Funnel Playbook directly into your business today.

Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire?

What’s the right way to go from garage-grooming to a full-blown dog daycare dynasty?

And how can hiring a VA finally give you back your time and sanity?

In this week’s episode, I’m joined by special guest and keynote speaker of Impact 2025, Eve Molzhon.

Eve shares her “8 Mile” origin story - going from nothing to running four thriving pet businesses with a combined seven-figure revenue. She opens up about how she made the leap from survival mode to CEO, why there’s never a perfect time to start, and how anyone can scale up with the right systems and support.

We also tease what’s coming at Impact 2025: The Dog Daycare Success Summit, where you’ll learn how to “claim the crown” and dominate your local market. We explain why building a sustainable business (not just staying stuck in self-employment) is the key to long-term financial freedom, and how the Summit will give attendees the tools and mindset they need to step into that CEO role.

In this episode, you’ll discover:

• Your Starting Point Doesn’t Define You– Just because you start small doesn’t mean you can’t achieve what you want and more.
• There’s No Perfect Time to Get Going – Whether you’ve got kids, bills, or self-doubt, growth starts when you stop waiting and start acting.
• Scale with Systems – From hiring a VA to outsourcing marketing, Eve shares the tools that helped her get out of the weeds and into the CEO role.
• Think Bigger Than Survival – Eve’s transition from day-to-day hustle to long-term strategy shows what’s possible when you start thinking like a leader.
• Claim Your Crown – Impact 2025 isn’t just a summit—it’s your chance to map out how to dominate your local market and lead with confidence.

Get ready to claim your crown, build your empire, and become the go-to pet business in your town.

To grab your Impact 2025 ticket, go to www.petbusinessmarketing.com/impact2025

Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamond.

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Are you unknowingly sabotaging your profits with outdated pricing?

What’s the real cost of keeping your fees just a little higher than your competitors’?

And how can a smarter pricing strategy unlock growth, better clients, and a better life?

In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything it keeps you poor..

You’ll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There’s also a reality check about market conditions - and why you shouldn’t let fear-mongering headlines shape your pricing decisions..

Tune in to discover:

If You’re Full, You’ve Got Pricing Power – When things are going well in your business, that’s the time to put your foot on the gas and make it even better!

25 Cents More ISN'T Premium – Being barely above the competition still keeps you in the mud; make it clear to the customer who’s best.

Stop Pricing for Pain-in-the-Ass Clients – Build your model for the future, not the customer who complains the most.

Your Fears Are Fiction – Most objections to raising prices are imaginary, and rooted in the owner’s insecurity.

Money Follows the Bold – Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period.

Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams.

Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com/diamond.

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

Can you really write the script of your own success story in the pet business world?

What would happen if you planned a whole 12 months ahead instead of just 12 days?

And how much progress (and profit) are you leaving on the table by winging it month-to-month?

In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he’s engineered growth and lasting profits with clarity, confidence, and zero guesswork.

You’ll also hear how Dom’s 90-day fix-and-focus model has shaped real results. He shares how one facility owner actually tripled solo dog prices by launching with a plan instead of a panic, and how batching tasks frees up headspace (and desk space) for more breakthroughs. This isn’t a motivational hustle or an easy way to paper over cracks—it’s a methodical, tried and tested system that anyone can apply.

Key Takeaways:

• Plan Like a Pro – Why scripting your year in advance leads to more control, better results, and less stress.

• Fix First, Grow Fast – You can’t scale with holes in the boat—Dom explains why fixing is your first priority.

• 90 Days to Done – How to make exponential progress with focused, quarterly sprints.

• Remove the Guesswork – Stop hoping and start engineering your marketing around events and income goals.

• Success Loves Structure – Dom’s personal system for aligning content, coaching, and CRM across three businesses.

Want help from Dom to help you move forward faster? If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now