Episode Summary:

In this episode of the State of Chiropractic podcast, Bharon Hoag is joined by Dr. Sherry McAllister to discuss an exciting milestone in the chiropractic profession - the launch of Dr. Sherry's groundbreaking book, "Adjusted Reality." The book signifies a pivotal moment in the field of chiropractic, presenting its message in a medium designed to reach and educate the masses like never before, backed by a major global organization, Forbes.

Key Discussion Points:

1. Introduction to "Adjusted Reality":

   • Dr. Sherry shares her journey in creating a book that centers chiropractic as a lifestyle and health choice, not just an alternative healthcare method.
   • The book aims to change how people perceive chiropractic care by shifting the conversation from pain treatment to holistic health empowerment.

2. Challenges and Triumphs:

   • Bharon and Dr. Sherry reflect on the pressures faced during the book's creation, balancing expectations from within and outside the chiropractic community.
   • The rigorous process of aligning with Forbes, emphasizing the importance and credibility of the chiropractic narrative.

3. Core Philosophy:

   • Dr. Sherry elaborates on the conceptual evolution from traditional chiropractic focuses to broader health aspects, introducing the "three Ps" - Perception, Pain, and Poison, as focal points for understanding health and wellness.

4. Impact and Vision:

   • The podcast highlights the strategic distribution strategy for "Adjusted Reality," encouraging chiropractors to purchase in bulk and utilize the book as an educational tool for patients.
   • Emphasis is placed on creating a movement rather than just promoting a book, aiming for widespread awareness and integration of chiropractic care into everyday health dialogues.

5. Action and Involvement:

   • Bharon and Dr. Sherry encourage listeners to buy, share, and review the book to help propel its reach and impact.
   • The importance of social media advocacy and media involvement to bridge gaps between healthcare generations.

Call to Action: Listeners are encouraged to participate in the movement by purchasing "Adjusted Reality," sharing it in their communities, posting on social media, and leaving reviews to amplify the visibility and effectiveness of the chiropractic message.

Closing Remarks: Bharon expresses gratitude to Dr. Sherry for her dedication to advancing chiropractic care and urges listeners to continue spreading the chiropractic story globally, aiming for it to become the top healthcare choice worldwide.

Availability: "Adjusted Reality" is available on Amazon and other major book retailers both digitally and in physical formats.

Episode Summary: In this insightful episode, Bharon Hoag, Executive Director of OneChiropractic and the Chiropractic Defense Council, sits down with Dr. Stephen Franson from The Remarkable Practice. They dive into how a profound conversation in Mexico in 2021 set the stage for collaborative efforts that have significantly impacted the chiropractic community.

Key Topics Discussed:

1. Inspiration Behind OneChiropractic:

   • Bharon reflects on a pivotal conversation with Dr. Franson that catapulted the initiatives of OneChiropractic.
   • The birth of a vision from a poolside discussion in February 2021 amidst personal losses and reflections.

2. The Remarkable Practice (TRP):

   • Dr. Franson introduces TRP, emphasizing its unique approach to chiropractic consulting, focused on systems and team-building.
   • Discussion on TRP's history, methodology, and global footprint in empowering chiropractors with innovative strategies and systems for practice management and growth.

3. The Four Seasons of Chiropractic Career:

   • Introduction to the concept of 'Four Seasons': Launch, Build, Scale, and Exit to optimize the chiropractic career lifecycle.
   • TRP's focus on developing both the practice and business sides of chiropractic.

4. Chiropractic Defense Council:

   • The inception of the Chiropractic Defense Council aimed at legally supporting chiropractors worldwide against external and internal pressures.
   • Legal advocacy ensuring chiropractors can fully express their rights within their professional practice without fear.

5. Support and Collaboration:

   • Exploration of the synergy between TRP and OneChiropractic in supporting the profession.
   • Dr. Franson's emphasis on the importance of uniting and supporting each other within the chiropractic community.

6. Call to Action:

   • Encouragement for chiropractors to be involved in collective efforts to defend and advance the profession.
   • A discussion on ensuring chiropractic is left better for the next generation, highlighting familial ties to the profession.

Key Quotes:

• “Implementation is everything - the concept and inspiration are just the start.” - Dr. Steven Franson
• “In times of peace, build strength. This is a time when we need to be expanding and strengthening our organization.” - Dr. Stephen Franson

Resources and Links:

• Visit The Remarkable Practice: theremarkablepractice.com
• Follow Dr. Steven Franson on Instagram: @drstephenfranson
• Explore the Remarkable CEO Podcast: Available on all major podcast platforms.

Overview: In this episode, Bharon Hoag, Executive Director of One Chiropractic and the Chiropractic Defense Council, engages in an insightful discussion with Dr. Greg Zoldy. They explore Dr. Zoldy's journey and the innovative work he is doing with Chiromedia, a chiropractic education platform designed for practice environments.

Key Discussion Points:

1. Background & Introduction:

   • Bharon introduces Dr. Greg Zoldy, highlighting their initial meeting in Canada and Dr. Zoldy's early involvement with One Chiropractic's mission.
   • Dr. Zoldy reflects on his professional journey, celebrating 25 years in practice, and his commitment to surrounding himself with influential people and organizations.

2. Chiromed Platform:

   • Dr. Zoldy explains the inspiration behind Chiromedia, rooted in his practice experiences and the need for accessible patient education.
   • Chiromedia is described as a customizable, digital educational tool that operates like Spotify or Netflix for chiropractic content, with options to tailor what is shown to patients in waiting rooms.

3. Content and Customization:

   • The platform offers a wide range of chiropractic content from various professionals and organizations, allowing practitioners to personalize what their patients view.
   • It emphasizes the importance of providing consistent patient education without overwhelming practitioners.

4. Regulatory Considerations:

   • Discussion on the challenges of communicating chiropractic information within regulatory constraints in different countries, particularly Canada and Australia.
   • Chiromedia’s material is vetted to prevent regulatory issues, making it a reliable resource for practitioners.

5. Collaboration and Future Vision:

   • The collaboration between Chiromedia and One Chiropractic aims to support practitioners in delivering safe, effective communication strategies.
   • Dr. Zoldy stresses the importance of collective effort in the chiropractic community, encouraging affiliation and support of larger organizations.

6. Practical Implementation:

   • Details on integrating Chiromedia into practices using accessible technology like Amazon Fire TV stick.
   • Information on subscription models and the 14-day trial offer is shared for those interested in exploring the service.

7. Call to Action:

   • Encouragement for practitioners to explore Chiromedia as a valuable tool for patient education and advocacy.
   • Bharon highlights the partnership's benefits, including shared resources, that support global chiropractic efforts.

Conclusion: The episode ends with gratitude expressed by Bharon toward Dr. Zoldy for his innovative contributions and partnership. Both emphasize the importance of cohesion in the chiropractic community to advance the profession globally.

Learn More: Visit chiromedia.app for more information on Chiromed and to take advantage of their trial offer. Support the Chiropractic Defense Council by exploring how this service contributes to global advocacy efforts.

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Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of any affiliated organizations.