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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Ky William joins me for a proper conversation about where dance music is heading right now.

We get into AI, Splice, why so much music is starting to sound the same, and whether the industry is rewarding imitation over originality. We also talk about the reality of being an artist in 2026, from marketing records and running ads to DJ fees, promoters, community, and why more artists need additional income streams outside of touring.

Ky also opens up about building his label, helping new producers, and why real community still matters more than streams, followers and vanity metrics.

This is a great conversation for any artist, producer, DJ or fan trying to understand where electronic music is going next.

What we cover:

AI in music and whether it helps or hurts creativity

Why so many dance records sound the same

Splice, sample culture and originality

The pressure on promoters, artists and club culture

Why community matters more than ever

Running a label and developing new talent

Music marketing, ads and storytelling

Why artists should build multiple income streams

⏲ Follow Will Clarke ⏱

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https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

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Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:

In this episode, Will Clarke sits down with Airrica to talk about her journey from tech sales and radiation physics into the world of dance music.

They get into how a breakup pushed her towards DJing, lying to get her first ever gig opening for Radio Slave, living in Ibiza, Tulum and LA, and how support from Black Coffee helped change the course of her career.

The conversation also dives deep into social media, community, building a team, releasing music, self-belief, imposter syndrome, and the sacrifices it takes to make a real career in dance music.

A really honest conversation about ambition, pressure, creativity and what success actually looks like in today’s music industry.

⏲ Follow Will Clarke ⏱

https://willclarke.komi.io/

https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

https://twitter.com/djwillclarke

https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.

Sign up for intellijend now: https://go.intellijend.com/will-clarke

This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:

Aluna joins me for a powerful conversation about identity, independence, contracts, race, creativity and what it really takes to survive in the modern music industry.

We get into how COVID reshaped careers, why going solo can feel like starting from zero, the pressure artists face when navigating bad splits and unfair contracts, and why standing up for yourself matters more than ever. Aluna also opens up about internalised racism, the experience of being a Black woman in dance music, and why storytelling is still the most important thing an artist has.

In this episode we talk about:

How COVID changed the music industry

Why going solo felt like starting again

The truth about bad record deals

Why artists need to challenge unfair contracts

The reality of being independent in 2026

Race, identity and finding your value in music

Why storytelling matters more than ever

The future of artists, labels and AI

⏲ Follow Will Clarke ⏱

https://willclarke.komi.io/

https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

https://twitter.com/djwillclarke

https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.