Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.

The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?

Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.

Marketing winners are Nutter Butter and Warner Brothers.

Rants and commentary include AEO and Sperm Racing (yep...you saw that right).

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This week's links:

Zuckerberg's War on Advertising

BBC Boss Goes for Truth

Max Rebrands Again

Nutter Butter Explodes

Warner Brothers and Leveraging IP

Weird Sperm Racing

AEO Dumb or Crazy Smart

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Buckle up! AI is driving now.

Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.

Trump wants to tariff the movie business. Tell me exactly how that would work please?

And Virginia signs a social media scrolling reduction that won't reduce scrolling.

Winners and losers include LEGO and Warren Buffett.

Rants and raves include Disney's new park and the White House social media effort.

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This week's links:

Zuckerberg and Meta AI

Trump Tariffs and Hollywood

Virginia Law on Social Media

Warren Buffett Retires

LEGO and F1 Racing

Trump Social Media Strategy

Disney's New Park

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.