After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.

Specifically -

The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)

The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-preservation.
Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).

And...Content as Career Insurance: Best Practices for Building Your Brand
What platforms actually matter (and which ones are dead weight)?

Where to start?

We have the answers in this episode.

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This week's links:

Cloudflare Launches AI Marketplace

Paramount Settles Trump Case

Joe's Newsletter Post on Freedom

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This week's sponsor:

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AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter?

John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do?

And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused approach. What can we learn from this and will we see more?

Winners and losers include Mumford & Sons and Intel dropping marketing as a core function.

Rants and raves include Voice of America and the LinkedIn Ballad.

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This week's links:

Anthropic Wins Case

AI Slop and John Oliver

Mamdani Takes New York Nomination with TikTok

VOA's Iran Mess

Mumford & Sons Membership Pass

Intel Outsources Marketing to Accenture

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.

In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.

Rants and raves include Answer Engine Optimization Hype and the GENIUS act.

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This week's links:

Creators Overtake Traditional Media

The Brand/Studio Line Blurs

Social Media Overtakes TV

Ads on Whatsapp

Terry Moran Launches Substack

Journalist Survival Plan

Genius Act Progress

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.