Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.

The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?

Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.

Marketing winners are Nutter Butter and Warner Brothers.

Rants and commentary include AEO and Sperm Racing (yep...you saw that right).

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This week's links:

Zuckerberg's War on Advertising

BBC Boss Goes for Truth

Max Rebrands Again

Nutter Butter Explodes

Warner Brothers and Leveraging IP

Weird Sperm Racing

AEO Dumb or Crazy Smart

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Buckle up! AI is driving now.

Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.

Trump wants to tariff the movie business. Tell me exactly how that would work please?

And Virginia signs a social media scrolling reduction that won't reduce scrolling.

Winners and losers include LEGO and Warren Buffett.

Rants and raves include Disney's new park and the White House social media effort.

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This week's links:

Zuckerberg and Meta AI

Trump Tariffs and Hollywood

Virginia Law on Social Media

Warren Buffett Retires

LEGO and F1 Racing

Trump Social Media Strategy

Disney's New Park

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

• The Rise of Creators in 2025
• Renting vs. Owning
• The TikTok Effect
• Community as Currency
• Revenue Mix
• How to Get Rich as a Creator

Here's a link to the complete study.

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

And the top Gen AI use cases don't involve marketing.

Marketing winners and losers include databases and Twinkies.

Rants and raves include Superman and faith-based billboards.

This week's links:

META's FTC Case Starts

OpenAI to Launch Social Platform?

Creator Economy Jobs on the Up

Top Gen AI Use Cases

Twinkies Goes 420

The Summer of Superman

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Possibly our dumbest episode yet.

Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.

TikTok is for sale. No it's not. Maybe it is. Will we know this week?

Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers.

And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast.

Marketing losers include vibe marketing and Hooters.

Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending.

This week's links:

Amazon Interested in TikTok

TikTok Looming Deadline

Elon's Merger Is Dumb

META Steals Copyrighted Books

Ghibli Effect Takes Over ChatGPT

Hooters Bankruptcy

Chris Ross from Gartner

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.