After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B.

Specifically -

The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything)

The collapse of the idea that a job = stability.
From creators to CMOs: why everyone needs visibility.
The difference between self-promotion and self-preservation.
Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet).

And...Content as Career Insurance: Best Practices for Building Your Brand
What platforms actually matter (and which ones are dead weight)?

Where to start?

We have the answers in this episode.

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This week's links:

Cloudflare Launches AI Marketplace

Paramount Settles Trump Case

Joe's Newsletter Post on Freedom

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This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter?

John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do?

And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused approach. What can we learn from this and will we see more?

Winners and losers include Mumford & Sons and Intel dropping marketing as a core function.

Rants and raves include Voice of America and the LinkedIn Ballad.

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This week's links:

Anthropic Wins Case

AI Slop and John Oliver

Mamdani Takes New York Nomination with TikTok

VOA's Iran Mess

Mumford & Sons Membership Pass

Intel Outsources Marketing to Accenture

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.

In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.

Rants and raves include Answer Engine Optimization Hype and the GENIUS act.

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This week's links:

Creators Overtake Traditional Media

The Brand/Studio Line Blurs

Social Media Overtakes TV

Ads on Whatsapp

Terry Moran Launches Substack

Journalist Survival Plan

Genius Act Progress

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.

Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?

And Meta invests $15 billion more in AI, trying to catch up in the AI race.

In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage.

Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater.

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This week's links:

Disney Sues Midjourney

The Future of AI Report

Meta Makes $15 Billion Bet on AGI

How to Get Found in AI Search [Chart]

MatPat Starts Creator Caucus

Live Theater Gets a Boost

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.

In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.

And Netflix adds advertising to its IP. Good decision?

Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.

Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.

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This week's links:

Google AI Mode Undermining Journalism

Builder.ai Collapses

Netflix Adds Ad Tech

Chain Restaurants Go Nostalgia

ELF Buys Rhode

WaPo's New Mission Statement

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.

AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth.

Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do.

And long live print, as Microsoft launches a new print publication.

Winners and losers include LinkedIn commenting and Duolingo.

Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks.

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This week's links:

Anthropic AI Resorts to Blackmail

AI Layoffs Are Here

The End of Website Traffic

Print is Dead. Long Live Print.

Duolingo CEO Retraces AI Announcement

Businesses Go On Bitcoin Buying Spree

The AI Agent Pitch Deck

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.

The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?

Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.

Marketing winners are Nutter Butter and Warner Brothers.

Rants and commentary include AEO and Sperm Racing (yep...you saw that right).

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This week's links:

Zuckerberg's War on Advertising

BBC Boss Goes for Truth

Max Rebrands Again

Nutter Butter Explodes

Warner Brothers and Leveraging IP

Weird Sperm Racing

AEO Dumb or Crazy Smart

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.