How does a global hotel brand stay true to its heart on social media? In this episode, I sit down with Molly Peel, Red Carnation Hotels’ social media strategist and 2025 UK Hotel Marketing Awards Rising Star, who infuses warmth and authenticity into 18 properties worldwide.

From wildlife adventures at Kedra Safari Lodge to cozy themed high teas, Molly weaves each hotel’s unique story into Instagram and Facebook, boosting engagement by 25%. Using Hootsuite for scheduling and social listening, she shares her secrets to building trust and meaningful engagement with guests via social media.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

How can a hotel chain embed sustainability globally? I sit down with Dr Renee Nicole Wagner, Corporate Director of ESG and Quality Management at Orascom Hotels Management, to discuss how her passion for ESG is transforming over 30 properties across Switzerland, Montenegro, Oman, and Egypt. From her past as a professional athlete to leading a new ESG role since 2024, Renee shares how she built a unified strategy across diverse cultures, launching an Academy of Change to educate teams.

We explore the challenges of aligning ESG goals across varied regulations and norms, like community-driven initiatives in Egypt and Oman or addressing water consumption where tap water isn’t safe. Renee’s practical steps—integrating ESG into new hotel builds, reducing single-use plastics, and promoting local produce—offer actionable insights for balancing global ambition with local realities, urging hoteliers to embrace ESG now.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

What makes a hotel website more than just a digital brochure? In this episode of Travel Market Life, I sit down with Lucy Chase-Gardener from The Grove and David Ohandjanian of Up Hotel Agency. Lucy shares how The Grove’s website revamp blended stunning visuals with smooth user experience to boost direct bookings and reflect their refreshed brand, diving into the process of crafting a clear RFP aligned with business goals.

David explores the fast-changing digital landscape, from AI personalisation to mobile-first design, and why integrating CRM and booking engines is key to engaging travellers. Their project led to a 13% rise in conversions and halved bounce rates, showing how smart design drives revenue and connects with guests in a competitive market.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.