At this year’s National Hotel Marketing Conference, industry leaders shared bold insights and strategies for 2025. In this episode, we explore how guest personas elevate experiences and integrated booking systems drive revenue. AI transforms personalisation and search, fuelling authentic marketing.

A clear theme from this year’s conference is that hotels can inspire through storytelling and trust.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

Can AI transform hospitality without losing its heart? In this episode of Travel Market Life, recorded live at the IHTF in Portugal, I sit down with André Doria, digital pioneer at PortoBay Hotels & Resorts, a 16-property Madeira treasure known for its soulful guest connections. Hailing from the stunning Madeira Islands, André reveals how his team crafted a custom AI to empower staff—predicting cancellations, streamlining operations—while keeping guest experiences warm and authentic. His passion for merging cutting-edge tech with ironclad security sparks a bold vision for AI in a people-first industry

We dive into PortoBay’s recipe for fierce staff loyalty on an island where tourism drives 80% of the economy. André shares how experimenting with open-source AI has sharpened their edge, sidestepped data risks, and preserved hospitality’s essence—like cherished guest postcards that still bring smiles years later.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

What’s fuelling travel and hospitality in 2025? I’m joined by experts Claire Steiner, Will Plummer, and James Clark to unpack insights from our last six episodes. From Instagram-driven bookings to new Labour laws, tech mergers, financial risks, and smart travel hacks, we’re diving into what’s shaping the industry.

Giants like EasyJet and Jet2 are thriving as smaller operators falter amid mergers. Global tensions, trade tariffs, and shifting budgets are shaking up travel, yet spending is soaring. Is this hiding stagnation, or can niche players like eco-tourism startups shine? We’re also exploring tax hikes, remote work’s decline, and budget tips clients love.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.